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reddit	
  
14	
  M	
   45	
  M	
   60	
  M	
   119	
  M	
  
323	
  M	
  
1.0	
  B	
  
2.3	
  B	
  
5.0	
  B	
  
2006	
   2007	
   200...
Last	
  month	
  
70	
  million	
  	
  
unique	
  visitors	
  	
  
viewed	
  reddit	
  over	
  
	
  5	
  billion	
  1mes	
...
Coming	
  together	
  100%	
  organically	
  in	
  communiGes	
  large	
  and	
  small	
  to	
  discuss…well,	
  everythin...
250k+	
  subscribers	
  
175	
  posts	
  per	
  day	
  
3,200	
  comments	
  per	
  day	
  
10	
  million	
  pageviews	
  ...
redditors	
  are	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  T...
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   	
   	
  reddit	
  offers	
  its...
Meaningful	
  engagement	
  with	
  brand	
  supporters.	
  	
  
Create	
  rela1onships	
  in	
  front	
  of	
  your	
  ey...
Takeover	
  a	
  subreddit	
  with	
  our	
  display	
  ads	
  
a	
  300x250	
  box	
  ad	
  unit	
  and	
  tandem	
  300x...
reddit	
  will	
  curate	
  a	
  special	
  channel	
  with	
  
nothing	
  but	
  branded	
  content.	
  
reddit	
  will	
...
World’s	
  Largest	
  Gi_	
  Exchange	
  
Put	
  your	
  brand	
  in	
  front	
  of	
  thousands	
  of	
  people	
  	
  
a...
But	
  if	
  you	
  have	
  a	
  remarkable	
  campaign	
  ini1a1ve,	
  reddit	
  can	
  be	
  transforma1ve.	
  
	
  
And...
reddit	
  is	
  Relevant.	
  reddit	
  is	
  Reliable.	
  reddit	
  is	
  Real.	
  
Summon	
  us.	
  Beastmaster	
  style.	
  
Secretplan	
  
@reddit.com	
  
*Beastmaster	
  themed	
  inquiries	
  accelerat...
reddit Secret Plan for World Domination
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reddit Secret Plan for World Domination

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reddit Secret Plan for World Domination

  1. 1. reddit  
  2. 2. 14  M   45  M   60  M   119  M   323  M   1.0  B   2.3  B   5.0  B   2006   2007   2008   2009   2010   2011   2012   2013   reddit  is  the  fastest  growing  social  space  in  America.   It’s  also  one  of  the  most  influen1al.   *Monthly    pageviews  
  3. 3. Last  month   70  million     unique  visitors     viewed  reddit  over    5  billion  1mes     And  visits  reddit     more  than     3  1mes     per  day   Everyday,  redditors  cast  nearly    20  million  votes    to  keep  content  bleeding  edge  fresh     Engaging  in     5,000+   communi1es   with  mul1ple  posts  and   comments  per  day     reddit  is  the  zenith     for  social  engagement  in     the  internet  ecosystem.   Crea1on.  Conversa1on.  Cats.   The  average  redditor  stays     on  reddit  for  almost    20  minutes    
  4. 4. Coming  together  100%  organically  in  communiGes  large  and  small  to  discuss…well,  everything  
  5. 5. 250k+  subscribers   175  posts  per  day   3,200  comments  per  day   10  million  pageviews  per  month     65K  subscribers   181  posts  per  day   3,000  comments  per  day   5  million  pageviews  per  month   318k  subscribers   140  posts  per  day   3,100  comments  per  day   9  million  pageviews  per  month  
  6. 6. redditors  are                                                    Telling  Stories  :  Sharing  Experiences  :  Driving  ConversaGon   (that  you  should  care  about)   175,000  pageviews  per  month  130,000  pageviews  per  month   /r/weddingplanning            /r/weddings  /r/weddingsover10k                             /r/weddingsunder10k        /r/justengaged  /r/newlyweds                                                                                      /r/weddingdress   /r/DIY          /r/woodworking      /r/homeimprovement   /r/howto              /r/lifeproGps    /r/TodayILearned        
  7. 7.                                                  reddit  offers  its  adver1sers  a  level  of  engagement                            no  other  plaUorm  can  match.   Branded     Headline   A  plaUorm  that  empowers  community  storytelling  and  one  on  one     discussion  directly  with  the  exact  audience  you’re  targe1ng.   reddit   Ad  Opportuni1es  
  8. 8. Meaningful  engagement  with  brand  supporters.     Create  rela1onships  in  front  of  your  eyes.     •  Imbed  anything  into  your  branded  headline–  picture,  video,  livestream,  twiWer  feeds,  text/links   •  Enable  comments  for  brand  interacGon  –  real  engagement  and  real-­‐Gme  feedback         •  Brand  Messaging,  Customer  Support,  AuthenGc  ConversaGon     Direct  interac1on  with  redditors  that  care  about  what  you  have  to  say     Branded     Headline  
  9. 9. Takeover  a  subreddit  with  our  display  ads   a  300x250  box  ad  unit  and  tandem  300x100  unit       •  Hyper  targeted  to  your  audience  allowing  full  penetraGon  and  engagement   •  Lets  you  include  brand  messaging,  customized  layouts,  and  background  colors.     •  Above/Below  Fold  opportuniGes  available   300x100 300x250
  10. 10. reddit  will  curate  a  special  channel  with   nothing  but  branded  content.   reddit  will  skin  the  page  with  whatever  brand   messaging  you  want   reddit  will  promote  your  reddit.tv   sponsorship  with  traffic  drivers  on  the   frontpage  and  relevant  subreddits   reddit  will  include  branded  content  upon   iniGal  engagement   Average  user  1me  on  reddit  tv:  Approximately  40  minutes    
  11. 11. World’s  Largest  Gi_  Exchange   Put  your  brand  in  front  of  thousands  of  people     acGvely  looking  to  make  a  purchase.   “Brand  Safe”  reddit  engagement  that  generates  overly   posiGve  PR        Heavily  branded  reddit  ad  campaign  surrounding  the  exchange   Average  #  of  users  in  an  exchange  –  15,000   reddit  gis  
  12. 12. But  if  you  have  a  remarkable  campaign  ini1a1ve,  reddit  can  be  transforma1ve.     And  with  CPM’s  at  only  $.75  for  campaigns  we  are  the  most  aggressive  plaform  in  the   Internet  ecosystem,  offering  excepGonal  return  for  brands  that  value     authenGc  social  conversaGon       So  is  reddit  the  answer  to  all  of  your  marke1ng  needs  forever?  
  13. 13. reddit  is  Relevant.  reddit  is  Reliable.  reddit  is  Real.  
  14. 14. Summon  us.  Beastmaster  style.   Secretplan   @reddit.com   *Beastmaster  themed  inquiries  accelerate  response  Gme  

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