DID YOU KNOW?
76% OF ALL INTRODUCTIONS FAILS
95% OF ALL INSTORE MATERIALS ARE NOT NOTED BY THE SHOPPER
95% OF OUR PURCHASE DECISION MAKING TAKES PLACE IN THE SUBCONSCIOUS MIND
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THE NEURO EMOTION SYSTEM (NEEMOS ®) IS THE RESULT OF 20 YEARS SCIENTIFIC BRAIN RESEARCH BY INCORE’S NEUROSCIENTISTS.
THE NEURO CIRCLE® IS GLOBALLY THE FIRST NEUROSCIENTIFIC TOOL WITH PROVEN IN-MARKET SUCCES!
NEEMOS ® LEADS TO IMPROVEMENT OF YOUR BRAND IMAGE AND SALES!
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CONTACT US TO LEARN MORE ABOUT HOW NEEMOS ® CAN HELP YOUR BUSINESS!
ART FRICKUS | INFO@CONSPICUOUS.EU
ARMIN JUNGE | INFO@INCORE-BERLIN.COM
http://www.conspicuous.eu http://incore-berlin.com
LED Advertising Display Screens are inculcated with High Brightness capability and product longevity with the latest Technology. Feel the difference at The LED Studio!
Bright Green Technology - airport presentation 2016Anna Bancroft
Airport lighting – both backlit advertising and illuminated signage – has become a specialist area of expertise for Bright Green Technology. See what we can do for Airports
LED Advertising Display Screens are inculcated with High Brightness capability and product longevity with the latest Technology. Feel the difference at The LED Studio!
Bright Green Technology - airport presentation 2016Anna Bancroft
Airport lighting – both backlit advertising and illuminated signage – has become a specialist area of expertise for Bright Green Technology. See what we can do for Airports
Join us for a 45-minute webinar dedicated to helping you achieve your goals for The Rotary Foundation centennial. Hear from Centennial Celebration Committee Chair and Past Trustee Stephanie Urchick and staff on resources available to help you plan and talk about the centennial, strategies to help districts and clubs prepare for the centennial, and best practices for leveraging your expertise for centennial events.
Market size (World and India) and growth trend in last 5 years, India’s share in global denim market, Estimates in year 2025 (CAGR)
Export import analysis
Process flow chart - Technology involved in making denim fabric
Key players in denim and their sales turnover
Import of linen or flax apparels (HS61, 62) and home textiles (HS63) into EU-27 and US markets during 2005-2014
Closed Loop Mobile Marketing - The Holy Grail is here.Prove
The promise of location-sensing mobile marketing to provide proof of effectiveness of mobile advertising campaigns is finally here. Marketers are no longer reliant only on coupon redemptions--which force a discounter mentality for customer acquisition/retention--for efficacy, but can instead directly impact and measure lift. True closed loop marketing measures not only how effective media is at getting people into retail locations but whether they buy there, too. OMG, the holy grail is really here!
BoonYah Loyalty Program and Customer Acquisition MarketingDr. Keith Webb
BoonYah's Loyalty Program uses the latest advancements in iBeacon, Geo-Fencing and Trigger-Based marketing to put your customer retention and acquisition on autopilot.
MAIN TOPICS:
- What are the typical growth strategy?
- What are the main issues associated with the growth of a new venture?
- Growing the venture
- Lifecycle models
- Can theory help?
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This session is part of a 10-weeks course given to master students of the SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT by professor Olivier WITMEUR.
Join us for a 45-minute webinar dedicated to helping you achieve your goals for The Rotary Foundation centennial. Hear from Centennial Celebration Committee Chair and Past Trustee Stephanie Urchick and staff on resources available to help you plan and talk about the centennial, strategies to help districts and clubs prepare for the centennial, and best practices for leveraging your expertise for centennial events.
Market size (World and India) and growth trend in last 5 years, India’s share in global denim market, Estimates in year 2025 (CAGR)
Export import analysis
Process flow chart - Technology involved in making denim fabric
Key players in denim and their sales turnover
Import of linen or flax apparels (HS61, 62) and home textiles (HS63) into EU-27 and US markets during 2005-2014
Closed Loop Mobile Marketing - The Holy Grail is here.Prove
The promise of location-sensing mobile marketing to provide proof of effectiveness of mobile advertising campaigns is finally here. Marketers are no longer reliant only on coupon redemptions--which force a discounter mentality for customer acquisition/retention--for efficacy, but can instead directly impact and measure lift. True closed loop marketing measures not only how effective media is at getting people into retail locations but whether they buy there, too. OMG, the holy grail is really here!
BoonYah Loyalty Program and Customer Acquisition MarketingDr. Keith Webb
BoonYah's Loyalty Program uses the latest advancements in iBeacon, Geo-Fencing and Trigger-Based marketing to put your customer retention and acquisition on autopilot.
MAIN TOPICS:
- What are the typical growth strategy?
- What are the main issues associated with the growth of a new venture?
- Growing the venture
- Lifecycle models
- Can theory help?
---
This session is part of a 10-weeks course given to master students of the SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT by professor Olivier WITMEUR.
For our latest Google Marketing Platform Sydney meetup, we spoke with New Business Manager at Google, Rebecca Robson to get a high level, holistic overview of YouTube.
We looked at the three groups YouTube is made for - Users, Creators and Brands, and shared best practices on how to win on Youtube. Including how to reach the right people, win their attention and finally optimise toward your success metrics.
What we covered:
- Why YouTube
- YouTube Users
- Millennials on YouTube
- Parents on YouTube
- GenX on YouTube
- YouTube growth
- YouTube growth in Australia
- YouTube creators
- YouTube for brands
- How can businesses win on YouTube?
- How to find new customers
- High-intent audiences
- YouTube intent signals
- Improved audience types
- Google Search and YouTube
- Custom intent audiences case studies
- Creative for brands
- YouTube optimisation and measurement
Conversant Chief Marketing Officer Scott Eagle discussed ways that organizations can improve their digital marketing during a Thought Leadership Spotlight Presented by Conversant at the 2014 Chief Marketing Officer Leadership Forum: Fall Event in San Francisco on Nov. 6. In his presentation, “Five Ways to Drive Digital Marketing Excellence Through Sharper Thinking,” Eagle dispelled several common marketing myths.
Eagle noted there are five common marketing myths:
Personalized marketing is a powerful idea, but it is not yet possible.
It’s too tough to demonstrate digital marketing’s impact on offline sales.
Vendor dating is better than vendor marriage.
Simplistic attribution models are viable options for marketers.
Marketing teams constantly need to execute on “what’s hot in digital.”
Building a picture of a target consumer and a marketing strategy to garner this consumer’s attention can help marketers ensure that they connect with their target audiences consistently, Eagle said: “If you know who [the target consumer] is and can find [this consumer], you have to put the right intelligent communication in front of them based on what you believe the next purchase they’re going to want. That’s creation of millions and millions of ad [permutations].”
Test and control digital marketing models, Eagle said, can help an organization learn more about its target audiences than ever before. An organization that constantly focuses on finding ways to bolster its digital marketing, Eagle added, can achieve consistent, incremental improvements: “There’s no reason to dive right in again and get married. We pilot it [and] we work through a few things. There are lots of ways you can truncate and cut down on that.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/thought-leadership-spotlight-presented-by-conversant-five-ways-to-drive-digital-marketing-excellence-through-sharper-thinking-scott-eagle-chief-marketing-officer-conversant/#sthash.TWQX82aQ.dpuf
RETAIL IGNITION an event from The iris Nursery, the innovation and ventures division of iris worldwide.
Clients often tell us that they’ve got mixed feelings about innovation.
On the one hand, they realize that it’s critical for the survival of their business, and that there are usually plenty of ideas floating around the business.
On the other, many have a growing sense of frustration around delivering ideas and finding the ones that will work for them in their market(s). Or, more accurately, rapidly figuring out which ones won’t work and either adapting or abandoning them.
Our Retail Ignition workshop is focussed on finding business ideas that can be rapidly tested in a series of market experiments. To create and maintain momentum and reduce risk.
Kickstarting specific innovation concepts that can be delivered in the short/medium term.
Curating bespoke combinations of partners to help inspire & deliver ideas for brands. Exploring co-investment models to share the risk and reward.
David Woodbridge's (the labs consultancy, Project Worldwide) presentation at ...Ruperta Daher
David Woodbridge, MD of the labs consultancy, Project Worldwide presented on The Growth of Innovation Centres and Their Role in Your Business Strategy at Mumbrella's Finance Marketing Summit.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models