1. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
Can individual incentives aim to develop a
sostainable economy ?
2. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
Can individual incentives aim to develop a
sostainable economy ?
3. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
A. Unilever : a powerful and old firm
1. History
2. A dominant paper on the market and
development
B. Are we going to a sostainable economy
1. A mondial aim
2. Solutions and limits
4. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
A. Unilever an old and powerful firm
1. History
● 1930-2000 : the born
● 2000-2011 : the growth
● 2011-nowadays : the specialization
5. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
2. A dominant paper on the market
● Concentration on mains sectors
● A strategic economic policy
6. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
2. A dominant paper on the market
● Concentration on mains sectors
● A strategic economic policy
7. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
The evolvment http://www.youtube.com/watch?v=nShlnBJko5s
8. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
B. Are we going to a sostanaible economy ?
1. A mondial aim
● Increasing in greenhouse gas, deforestation, global warming
and climate change
→→ pprrootteeccttiioonn ooff oouurr eennvviirroonnnneemmeenntt !!
● International summits, market for pollutions rights, non
government organizations
11. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
2. Solutions and limits
● Green tax ? More stricts regulation ?
● Limits : free riders, just possible with high profits
→ case of Unilever : decrease in the turnover, a decline of 4,3
% = a sense of orientation in sostainable production it is already
possible ?
→ economic crisis context
