This document discusses authenticity and humanizing innovation. It argues that true innovation comes from culture, processes, and empowering individuals. World Values Survey data shows societies shifting from survival to self-expression and traditional to secular values. The document advocates moving from hierarchies to more transparent, inclusive and collaborative "wirearchies" that empower learning and experimentation. It suggests businesses question certainties and break down barriers between work and play to foster authentic relationships and personal development that drive dynamic innovation processes.

1. In Search of Authenticity –
Humanising the nature of innovation
Tim Harrap
Head of Collaboration
Lye Cross Farm

2. Authenticity
original, genuine, real, true to self
Ideas as Innovation

3. Contexts of innovation
Culture Process
Individual
behaviour

4. World Values Survey over 40 years+
Human empowerment / source of democracy
Survival -> Self-expression
Traditional societies -> Secular
Emancipative values / human empowerment

6. Culture - Company
“…no company has a culture;
every company is a culture.”
Peter Theil: Zero to One

7. (R)Evolution of business longevity

8. “
“Organizations say they want innovation and creativity
when really they want is conformity and collusion.”
Euan Semple

9. Control – Create - Empower
• The advent of oligopolistic behaviours
– Field –> processing –> distribution -> retail
• Transformation of business boundaries
– relations between farmers / processors /customers
and consumers
– Competition, cooperation, co-opetition?
– Producer organizations, co-operatives
– Coercion? – so last century Tyrell’s Crisps anyone?

10. Culture – human aspects
• Not something to be ignored /local/global SMLXL
• e.g. B2B relations
Recognition of business
temperaments
• An approach to innovation - Ego driven .v. the “I” ?Ego + I
• Can the silo walls be broken/dissolved?Internally
• 25-40yrs? Bridging the past and futureGenerational changes

11. Jon Husband wirearchy.com
From hierarchy to wirearchy

12. Wirearchy a cultural challenge
Transparency – the sharing of
information
• What do we share?
• Open architecture? - big questions
Inclusion
• 2005 Communities Dominate Brand?
• Capacity to include difference
Learning
• “Not knowing” & Turning inside out
….

13. Process
Systems Thinking
• The art of
mindmapping
• The org chart is
hyperlinked not
hierarchical
Truth
• FB/TW others
speak their
truth – ability
to listen
• Marketing
without
connection –
dampen
engagement
Collaboration
• An open
gesture or a
battle ground?
• Yammer –
supermarket
introduction
after 5 years!
• External
partners
• Reverse
Perspective
Experimentation
• Command &
Control?
• “Best practice is
evil” Notter and
Grant

14. Individual behaviour
• Manager, Leader or Entrepreneur? Melding?Ownership
• Breaking down of barriers between work & play
• Play versus a game with rules (process!)Authenticity
• On the shoulders of giants
• Self and other internal
• Self and other external – dairy networks
Relationship
building
• Breaking down of barriers?
• Evidence from WVS – not just SM
Personal
Development

15. Individual behaviour
• Taking ownership of self in the work environment
– Recognising the violence of fear
• Harnessing self-awareness
– The impact of social media – on everyone
• “Organizations Don’t Tweet People Do”

16. Authenticity and the medium
• The Utopia of Rules - Graeber
– 19thC Military -> Post Office -> Bureaucracy
– 20thC Military -> Internet -> Curation
• Inter-generational
• Post WW2 - 70 years of change
• www > Millennial’s
• Baby-boomer leadership

17. Key elements
• Questioning Culture – certainties unravelled
• The ideas of Business / Process / Individual
• Dynamism of the whole process
• Confluence of bureaucracy & anarchy
– Living that experience
• Consciousness of self – Ego+I

18. Reading
• Authenticity – Gilmore & Pine
• Cluetrain Manifesto – Levine et al
• Communities Dominate Brands – Ahonen & Moore
• Freedom Rising - Welzel
• Humanize – Notter & Grant
• Modernization, Cultural Change, and Democracy -
Inglehart & Welzel
• Not Knowing – D’Souza & Renner
• Organizations Don’t Tweet People Do – Semple
• The Utopia of Rules - Graeber
• The Zero Marginal Cost Society - Rifkin

19. Thank you
Twitter
• tim_harrap
• BritishCheese