PlacePlay helps iOS & Android app developers increase their revenue with targeted, in app, advertising solutions. To learn more about PlacePlay, please visit http://www.placeplay.com
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
Define Labs is solely dedicated to conceiving,delivering and supporting mobile and web solutions for our client around the world.
Check out our portfolio
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
Develop your own Android/ iPhone App with the help of a reliable mobile app development company. Eluminous is counted amongst the top mobile app development company in the market since 2011.
Do the acronyms: 3G, 4G, NFC, LBS, QR, AR, GPS sound like a foreign language? Do you wonder how these technologies relate to professional meeting planners? It is estimated that two thirds of the world's population have a mobile phone.
The growth of smartphones is unprecedented. Smartphone usage amongst meeting and conference attendees is generally higher than the other users. Alongside the increasing useage of smartphones comes the unprescedented growth of mobile apps. Attendees are increasingly expecting mobile apps at all meetings they attend. Learn how mobile apps can:
- Improves attendee engagement
- Increase attendance
- Facilitate surveying and polling
- Help onsite management
- Develop do-it-yourself apps
- Review new apps that you can use in your job
We have created the site for the worlds first all-in-one organic, smart, mold and mosquito control system. Vbreathe Air Purifier merges advanced engineering and pioneered organic gel technology to remove 98% of airborne microbes from your indoor environment. The App will allow you to smartly control the device and get air quality reports easily.
Maq Software Live On Cutting Edge Dream Spark YatraMAQ Software
An inspirational presentation delivered at Microsoft DreamSpark 2010, Hyderabad by MAQ Software. The presentation motivated students to work on latest technologies.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
Define Labs is solely dedicated to conceiving,delivering and supporting mobile and web solutions for our client around the world.
Check out our portfolio
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
Develop your own Android/ iPhone App with the help of a reliable mobile app development company. Eluminous is counted amongst the top mobile app development company in the market since 2011.
Do the acronyms: 3G, 4G, NFC, LBS, QR, AR, GPS sound like a foreign language? Do you wonder how these technologies relate to professional meeting planners? It is estimated that two thirds of the world's population have a mobile phone.
The growth of smartphones is unprecedented. Smartphone usage amongst meeting and conference attendees is generally higher than the other users. Alongside the increasing useage of smartphones comes the unprescedented growth of mobile apps. Attendees are increasingly expecting mobile apps at all meetings they attend. Learn how mobile apps can:
- Improves attendee engagement
- Increase attendance
- Facilitate surveying and polling
- Help onsite management
- Develop do-it-yourself apps
- Review new apps that you can use in your job
We have created the site for the worlds first all-in-one organic, smart, mold and mosquito control system. Vbreathe Air Purifier merges advanced engineering and pioneered organic gel technology to remove 98% of airborne microbes from your indoor environment. The App will allow you to smartly control the device and get air quality reports easily.
Maq Software Live On Cutting Edge Dream Spark YatraMAQ Software
An inspirational presentation delivered at Microsoft DreamSpark 2010, Hyderabad by MAQ Software. The presentation motivated students to work on latest technologies.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
My name is Ryan Morel and I am the CEO of PlacePlay headquartered in Seattle… PlacePlay is a really simple business - we help iOS & Android app developers make more $$ with targeted mobile advertising. Before we talk about PlacePlay I want to spend a little bit of time on the market – you guys probably already know all of this – but it’s worth repeating.
As we all know – the smartphone market has exploded. There are around 1 Billion active smart phone subscriptions and about 200 million more are being activated every quarter. Lots of people. The most amazing part is this isn’t just in the US or Europe – this explosion is happening everywhere – places like Brazil, India, China are experiencing triple digit growth in consumers who have access to smart phones with high speed data connections. Let’s talk a little bit about what’s unique about smart phones vs. other gadgets we have today.
First they are always with us and they are always on. Most of you are probably playing LetterPress right now in fact – my user name is “ ryanmorel ” feel free to add me on GameCenter…. Your mobile devices keep you connected to the things and people we are interested & passionate about 24X7 at all times in ways that our laptops or PC’s never have.
Second, our phones know where we are, when we are there, and what’s around us. I bought a lighting cable from the Apple Store app when iPhone 5 came out – and I had to drive to Alderwood to get it. When I got to Alderwood and got out of my car – I got a push notification from the app asking if I was there to pick up my cable and if so, they’d have it ready for me when I walked in to the store. If you can get past the freaky part of that – that’s a fantastically amazing consumer experience – that was totally impossible just a couple years ago….
Lastly, unlike with feature phones, or even laptops/PC’s, we use smart phones to work, communicate with friends & family – and play. And we use apps built by 3 rd parties and made available on App Stores to do most of these things…. We use Apps a LOT.
The average smart phone users spends 77 minutes every day w/ apps. 77 minutes playing angry birds, looking up recipes, communicating with friends, building presentations – whatever it is. The most amazing part is this is growing by about 20%/year… As devices get more powerful, we’re seeing more and more companies push their mobile web users to an app experience vs. the mobile web…It’s amazing…. Despite the massive # of smart phone users, the data we get from them and the huge amount of time we all spend with apps….
Somewhere around $1B/year is spent to engage all those users who spend 77 minutes/day in apps….That’s less than what EA reportedly paid for Popcap. To put that in to comparison
People spend about 4X as much time watching TV as they do using their smartphones, although this is coming down….But about 50X is spent on TV advertising vs. Mobile.
People actually spend more time using their mobile apps than they do reading newspapers or magazines. But 30X is spent on print advertising vs. mobile.
Again, somewhere around $1B on mobile…..
There are lots of opinions on why mobile advertising is still small. It’s new, people don’t get it, they are comfortable spending billions on 1 way advertising like TV & print…. All of those opinions are just excuses for the reality that mobile advertising just sucks. Instead of using what’s unique and awesome about mobile, we just took crappy web display advertising and just made it smaller, or crappier….
When we started thinking about PlacePlay Advertising and about how we were entering a market dominated by platform owners like Apple & Google – we decided the best way was to just do less.
Instead of focusing on trying to fill the billions of ad requests out there – we were going to try to take the information that is provided to us in every app session like Location, Time of Day, the session time of the user, their actual behavior in apps to serve the right ad, at the right time.
So. Taking all of the data that we have available to us, instead of serving an ad that a user has no chance of engaging with – we can serve them an ad that they might actually be interested in….Location + time of day are huge here. Why serve an app ad to someone at 6pm when they are out and about, when we can serve an ad for a deal for dinner, or drinks, that’s right around them? If we don’t have the right ad, we can just not respond…..
Consumers like it because we deliver advertising that is relevant to them. We ’ve had developers call us to tell us that their users have told them that they actually like our ads. Advertisers like it because they aren’t paying for wasted impressions, but instead paying for impressions that actually lead to consumer action…
Most importantly, for us, developers love it because we pay more. On average, we’re paying 2-5X what other ad networks pay…Sometimes more…. Developers who use our SDK are receiving bigger checks from us than they are getting from iAd or Admob.
To wrap this up, we believe that we can help accelerate the growth of mobile advertising by delivering the right ad, to the right person, at the right place & time to provide everyone in the value chain a better experience….