The document summarizes key aspects of a workshop on innovation including an overview of the agenda and frameworks presented. It focuses on explaining the "10 Faces of Innovation" which describes 10 personas that drive innovation. The personas are divided into learning, organizing and building groups and include roles like the anthropologist, experimenter, storyteller and others.

1. Innovation –Processes &Tools A Two-Day Workshop Session 3 : The 10 Faces of Innovation 28/11/11

2. Program Overview 9.30 – 9.40 Introduction 9.40 – 10.00 IDEO – Deep Dive Video 3. 10.00 - 11.00 The 10 Faces of Innovation 4. 11.00 - 11.15 Tea Break 11.15 - 12.30 Frooti Case Study 12.30 - 1.30 Lunch Break 7. 1.30 - 4.00 E-Choupal (Video & Discussion) 8. 4.00 - 4.15 Tea Break 9. 4.15 - 5.15 Design of Innovation Program 10. 5.15 – 5.30 Innovation Climate Checklist 11. 5.30 Close of Day 2 28/11/11

3. Framework for the Practice of Innovation Day 2 Manpower 10 Faces Frooti Case Mindspace E-Choupal Day 1 Methods 5 Disciplines 7 Rules Money Payback 28/11/11 4Ms: Methods, Money, Manpower, Mindspace

4. The Ten Faces of Innovation The Deep Dive Process of Shopping Cart Re-design IDEO created a new shopping cart concept, considering maneuverability, shopping behavior, child safety, and maintenance cost. IDEO’s design process: use a multidisciplinary team for brainstorming, research, prototyping and collecting user feedback The design went from idea to a working appearance model in four days. 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

5. The Ten Faces of Innovation The Deep Dive 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

6. The Ten Faces of Innovation Ideo’s Brainstorming Process: Go for Quantity Encourage Wild Ideas Be Visual Defer Judgment One Conversation at a Time 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

7. 28/11/11 The 5 Disciplines of Innovation The Definition of Innovation – seen in IDEO’s Process of Design A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability

8. The Ten Faces of Innovation Learning Personas The Anthropologist The Experimenter The Cross-Pollinator Organizing Personas The Hurdler The Collaborator The Director Building Personas The Experience Architect The Set Designer The Caregiver The Storyteller 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

9. 28/11/11 The Ten Faces of Innovation Learning Personas Building Personas Organizing Personas The Anthropologist The Experimenter The Cross-Pollinator The Experience Architect The Set Designer The Caregiver The Storyteller The Hurdler The Collaborator The Director

10. 28/11/11 The Ten Faces of Innovation Learning Personas The Anthropologist The Experimenter The Cross-Pollinator

11. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The real act of discovery consists not in finding new lands, but in seeing with new eyes. MARCEL PROUST The Anthropologist

12. The Ten Faces of Innovation Learning Personas The Anthropologist Practices the Zen principle of "child's mind.“ Find the unfamiliar in the familiar through a sense of "Vuja De.” Chalo ek baar phir se, ajnabi ban jaye ham dono 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

13. The Ten Faces of Innovation Learning Personas 1. The Anthropologist 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Finds the unfamiliar in the familiar.

14. The Ten Faces of Innovation Learning Personas 1. The Anthropologist 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Finds the unfamiliar in the familiar.

15. The Ten Faces of Innovation Learning Personas 1. The Anthropologist 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Finds the unfamiliar in the familiar.

16. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) I have not failed. I have merely found ten thousand ways that won't work. THOMAS EDISON The Experimenter

17. The Ten Faces of Innovation Learning Personas 2. The Experimenter Prototypes new ideas continuously, learning by a process of enlightened trial and error. Takes calculated risks to achieve success through a state of "experimentation as implementation." Bandar bhi aaya, kauvva bhi aaya … 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

18. The Ten Faces of Innovation Learning Personas 2. The Experimenter 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Fails many times to succeed early

19. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Leave the beaten track occasionally and dive into the woods. Every time you do so, you will be certain to find something that you have never seen before. ALEXANDER GRAHAM BELL The Cross-Pollinator

20. The Ten Faces of Innovation Learning Personas 3. The Cross-Pollinator Explores other industries and cultures Translates those findings and revelations to fit the unique needs of your enterprise. Mera Joota Hai Japani, Yeh Patloon Englishtani 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

21. The Ten Faces of Innovation Learning Personas 3. The Cross-Pollinator - T-shaped People Breadth of knowledge in many fields, but they also have depth in at least one area of expertise. If you're looking for cross-pollination, gather some T-shaped people for your team. 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

22. The Ten Faces of Innovation Learning Personas 3. The Cross-Pollinator 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Combines skills and knowledge from different fields

23. 28/11/11 The Ten Faces of Innovation Organizing Personas The Hurdler The Collaborator The Director

24. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) These days, a man who says a thing cannot be done is quite likely to be interrupted by some idiot doing it. ELBERT GREEN HUBBARD The Hurdler

25. The Ten Faces of Innovation Organizing Personas 4. The Hurdler Knows that the path to innovation is full of obstacles Develops a knack for overcoming or outsmarting those roadblocks hum honge kamyab ek din 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

26. The Ten Faces of Innovation Organizing Personas 4. The Hurdler 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Has a knack for overcoming all kinds of hurdles

27. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. CHARLES DARWIN The Collaborator

28. The Ten Faces of Innovation Organizing Personas 5. The Collaborator Helps bring dissimilar groups together leads to create new combinations and multidisciplinary solutions. Saathi haath badaana 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

29. The Ten Faces of Innovation Organizing Personas 5. The Collaborator 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Creates new combinations and crossovers

30. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) All I try to do is to create an atmosphere that is comfortable – one that removes tension and everyone feels free. If they feel free, then behaviour happens; small moments happen and that ultimately works the best for me. - FILM DIRECTOR Barry Levinson The Director

31. The Ten Faces of Innovation Organizing Personas 6. The Director Gathers a talented cast and crew Helps to spark their creative talents Meri awaaz suno 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

32. The Ten Faces of Innovation Organizing Personas 6. The Director 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Brings harmony and helps to spark creative talents

33. 28/11/11 The Ten Faces of Innovation Building Personas The Experience Architect The Set Designer The Caregiver The Storyteller

34. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The "value added" for most any company, tiny or enormous, comes from the Quality of Experience provided. TOM PETERS The Experience Architect

35. The Ten Faces of Innovation Building Personas 7. The Experience Architect Designs compelling experiences to connect at a deeper level with customers' latent or expressed needs. Sapnoon ka mahal 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

36. The Ten Faces of Innovation Building Personas 7. The Experience Architect 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer communicates the style, comfort and quality of the car

37. The Ten Faces of Innovation Building Personas 7. The Experience Architect 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer communicates the style, comfort and quality of the car

38. The Ten Faces of Innovation Building Personas 7. The Experience Architect 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer communicates the style, comfort and quality of the car

39. The Ten Faces of Innovation Building Personas 7. The Experience Architect 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer is devoted to the style, comfort and quality of the car http://www.jag-lovers.org/x350spec2112.php

40. The Ten Faces of Innovation Building Personas 7. The Experience Architect 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) A car designer is devoted to the style, comfort and quality of the car http://www.jag-lovers.org/x350spec2112.php

41. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Every organization (and every employee) performs a bit better or worse because of the planning, design, and management of its physical workspace. FRANKLIN BECKER, OFFICES AT WORK The Set Designer

42. The Ten Faces of Innovation Building Personas 8. The Set Designer Creates a workspace in which innovation team members can do their best work Zameen pey Taarey … What feelings do you offer your customers? 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

43. The Ten Faces of Innovation Building Personas 8. The Set Designer 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In your car showrooms, is the environment exciting and welcoming?

44. The Ten Faces of Innovation Building Personas 8. The Set Designer 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In your car showrooms, is the environment exciting and welcoming?

45. The Ten Faces of Innovation Building Personas 8. The Set Designer 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) In your car showrooms, is the environment exciting and welcoming?

46. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Think one customer at a time and take care of each one the best way you can. GARY COMER, FOUNDER OF LANDS' END The Caregiver

47. The Ten Faces of Innovation Building Personas 9. The Caregiver Is like a caring or attentive professional devoted to customers in a manner that goes beyond mere service Dheer sey jaana katiyan mey … 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

48. The Ten Faces of Innovation Building Personas 9. The Caregiver 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) After-sales service innovation is all about the quality of care and attention

49. The Ten Faces of Innovation Building Personas 9. The Caregiver 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) After-sales service innovation is all about the quality of care and attention

50. The Ten Faces of Innovation Building Personas 9. The Caregiver 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) After-sales service innovation is all about the quality of care and attention

51. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) The universe is made of stories, not of atoms. MURIEL RUKEYSER The Storyteller

52. The Ten Faces of Innovation Building Personas 10. The Storyteller Builds internal morale and external awareness through compelling narratives that communicate fundamental human values Jaago, soneywalon, suno meri kahani … 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

53. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller

54. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller

55. The Ten Faces of Innovation 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories help build strong brand image and create customer loyalty Building Personas 10. The Storyteller Jaguar: The Complete Story, a book by Heiner Stertkamp

56. The Ten Faces of Innovation Building Personas 10. The Storyteller 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories bring to life the human drama and capture tacit knowledge

57. The Ten Faces of Innovation Building Personas 10. The Storyteller 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) Stories bring to life the human drama and capture tacit knowledge

58. The Ten Faces of Innovation Key Learnings 28/11/11

59. The Ten Faces of Innovation Learning Personas The Anthropologist The Experimenter The Cross-Pollinator Organizing Personas The Hurdler The Collaborator The Director Building Personas The Experience Architect The Set Designer The Caregiver The Storyteller 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

60. 28/11/11 The Ten Faces of Innovation Learning Personas Building Personas Organizing Personas The Anthropologist The Experimenter The Cross-Pollinator The Experience Architect The Set Designer The Caregiver The Storyteller The Hurdler The Collaborator The Director

61. The Ten Faces of Innovation Why the 10 Personas Work Battle-tested thousands of times in a real-world laboratory for innovation at IDEO and other places. The personas are about "being innovation" rather than merely "doing innovation." By stepping in one or more of these roles, you can be more of an innovator in your daily life. 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley)

62. The Ten Faces of Innovation Group Exercise In your groups, identify the personas, or combinations of personas 28/11/11 Source: The 10 Faces of Innovation (Tom Kelley) What are missing personas you would like to have in the team? Name Anthro-pologist Experi-menter Cross-Pollinator Hurdler Collabo-rator Director Experi-ence Archi-tect Set Design-er Care-giver Story-teller

63. The Ten Faces of Innovation References The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Thomas Kelly and Jonathan Littman IDEO: formed, 1991 by a merger of : David Kelley Design (founded by David Kelley, Stanford University), ID Two (founded by Britain's Bill Moggridge), and Matrix Product Design (founded by Britain's Mike Nuttall) 28/11/11

64. Framework for the Practice of Innovation Day 2 Manpower 10 Faces Frooti Case Mindspace E-Choupal Day 1 Methods 5 Disciplines 7 Rules Money Payback 28/11/11 4Ms: Methods, Money, Manpower, Mindspace

65. Frooti Case Study Questions for review by teams What can be said about Chauhan’s mind-set about Frooti? What is Chauhan’s perception of innovation and where it resides at Frooti? Should Chauhan hire Verma back and if so, how can she propose to change the situation at Frooti this time? Chauhan tasted the new Mango Tango product and liked it but failed to do anything about it even when she was sympathetic with Amrita Naidu. What does it tell you about Chauhan as a leader? If you were Chauhan, what would be your new action plan? How can Chauhan foster innovation in her current employees and nurture creative individuals who join Frooti in the future? 28/11/11

66. Frooti Case Study 1. Innovation should not be confined to marketing and product development 7 Rules: 1. Integrate innovation into company’s basic business mentality. 2. Handle resistance to change – own and others 7 Rules: 5. Neutralize organizational antibodies. 28/11/11

67. Frooti Case Study 3. A mix of 3 traits gives space for creativity 7 Rules: 7. Create the right metrics and rewards for innovation. 28/11/11

68. Mindspace Break for Basketball Counting Follow with the e-Choupal Video 28/11/11

69. Mindspace Innovation Insights from e-Choupal 28/11/11

70. 28/11/11 Production Channel Prior to e-Choupal Farmer Regulated Markets (15-75%) Trader Private Miller Commission Agent Wholesaler (20-80%) Village Trader Ghani Producer Coop (3-5%) Cooperative Mill

71. 28/11/11 The e-Choupal Business Model Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Ghani Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission

72. 28/11/11 Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Producer Coop (Negotiated Price) Cooperative Mill E-Choupal ITC ITC Commission How the e-Choupal Business Model works Eliminate Eliminate Substitute Replace Ghani Wholesaler (20-80%) Trader Using the SCAMPER lesson

73. Mindspace Process Insights from Basketball Game and e-Choupal Radical innovation – deep change in business model and change in technology Top management’s commitment to the experiment Strategy was PTW – creating a virtuous cycle Mental models are hard to see How many gorillas do we miss when busy with operational / routine work? 28/11/11

74. Action Plan Action Plan for Innovation Communicate to Divisional Head for nominating Innovation Champions Innovation Champions in each Division Innovation Coordinators appointed Conduct Innovation Drive session using the inputs from the I-P&T workshop for generation of ideas Identify portfolio of ideas to pursue Evaluation and selection of ideas Facilitate implementation of selected ideas Review report 28/11/11 Responsibility HR Division Division Head Each Class Participants Coordinator Coordinator Divisional Head Coordinator Divisional Head By When

75. Action Plan Total innovation projects targeted (one per participant per month) 28/11/11 Nov Dec Jan Feb Mar 2009-10 25 25 25 25 25 125 Projects can be small (incremental) or big (radical) in scope Look at serving unmet or unsatisfied customer needs Look at providing new or different benefits Look at delivering/extracting value in an unconventional way Look at innovations in: technology / product / service / cost / operations / experience / management / business process

76. Program Overview 9.30 – 9.40 Introduction 9.40 – 10.00 IDEO – Deep Dive Video 3. 10.00 - 11.00 The 10 Faces of Innovation 4. 11.00 - 11.15 Tea Break 11.15 - 12.30 Frooti Case Study 12.30 - 1.30 Lunch Break 7. 1.30 - 4.00 E-Choupal (Video & Discussion) 8. 4.00 - 4.15 Tea Break 9. 4.15 - 5.15 Design of Innovation Program 10. 5.15 – 5.30 Innovation Climate Checklist 11. 5.30 Close of Day 2 28/11/11