The document discusses 10 faces or personas of innovation: anthropologist, experimenter, cross-pollinator, hurdler, collaborator, director, experience architect, set designer, caregiver, and storyteller. Each persona brings a different skill to driving innovation through learning, organizing, and building new ideas. The document also provides an example SWOT analysis of the "Cross-Pollinator" persona to illustrate strengths, weaknesses, opportunities, and threats they may bring to an innovative team.

1. The Ten Faces of Innovation
Lisa Chow
NYU Risk and Change Management
Summer 2014

2. Innovation doesn’t just happen
Innovation Network’s definition of innovation:
People creating value through the
implementation of new ideas.
New ideas = change
Being innovation rather than doing innovation

3. Learning Personas
1. Anthropologist: brings new learning and insights into the
organization by observing human behavior and developing a
deep understanding of how people interact physically and
emotionally with products, services, and spaces.
2. Experimenter: prototypes new ideas continuously, learning
by a process of enlightened trial and error. Takes calculated
risks to achieve success through a state of experimentation as
implementation.
3. Cross-pollinator: explores other industries and cultures, then
translates those findings and revelations to fit the unique needs
of your organization/enterprise.

4. Organizing Personas
4. Hurdler: knows the path to innovation is strewn with obstacles
and develops a knack for overcoming or outsmarting the
roadblocks.
5. Collaborator: helps bring eclectic groups together and often
leads from the middle of the pack to create new combinations
and multidisciplinary solutions.
6. Director: gathers together a talented cast and crew and helps
to spark their creative talents.

5. Building Personas
7. Experience architect: designs compelling experiences that go
beyond mere functionality to connect at a deeper level with
customers’ latent or expressed needs.
8. Set designer: creates a stage on which innovation team
members can do their best work, transforming physical
environments into powerful tools to influence behavior and attitude.
9. Caregiver: builds on the metaphor of a healthcare professional
to deliver customer care that goes beyond mere service.
Anticipates customer needs and are ready to look after them.
10. Storyteller: builds both internal morale and external
awareness through compelling narratives that communicate a
fundamental human value or reinforce a specific cultural trait.

6. http://13c4.wordpress.com/2007/02/24/50-reasons-not-to-change/
Let me be the devil’s advocate here...

7. Takeaways
● Seizing innovation opportunities
● Developing the personas of your team to
maximize its influence
● Being t-shaped

8. Knowing yourself and your team
Persona SWOT analysis: The Cross-Pollinator
S = Strengths:
● Like to share knowledge and ideas
● Like to think in metaphors
● Believe in the usefulness of reverse mentoring
W = Weaknesses:
● Don’t write down insights and ideas
● Have not travelled often or widely
O = Opportunities:
● Opportunities and trends for collaboration and innovation
in the library and information science field
T = Threats:
● Fear and resistance to innovation in the field and
profession