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Improving user experience : how operators can transform their portal into customer-centric mobile interfaces

Mobile operators can transform their portals and applications from content stores to subscriber-centric interfaces. This whitepaper will explore how operators can adopt best practices from the Internet world: 1) Operators will seek to adopt smarter devices and services, and enhance the overall customer experience. 2) The subscriber interface should provide access to all compelling new products and services offered by operators and third parties. 3) Focusing on enhancing customer engagement with operators and driving core voice and data revenue, while reducing SMS.

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Improving user experience : how operators can transform their portal into customer-centric mobile interfaces

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