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YourCMU Proposal
YourCMU Proposal
YourCMU Proposal
YourCMU Proposal
YourCMU Proposal
YourCMU Proposal
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YourCMU Proposal

  • 1. " " " " " " " " " " " yourCMU " #$%&%'()"*%$"+($,-./-"0-))%,1'"23-456/7-"8%($9" " " " " !"#$%&#'()"""""""""""""""""""""":&-,4-$";/4-" " *!+,-+./#"0(%,'$)"""""""<(,.=(">/?"" " *!+,-+!123%4%(5)""""""""""""@%$$-'6";/4=?%,9"" *!+,-+6%'0'4#)""""""""""""""A-%$./B"8($(?/9C-" " *!+,-+7#8#3,/9#'()""":6-*(,/-"+=(,"" " " " " " " ! !!
  • 2. "#$%&'()'*(+"&+",' ---------------------------3' ---------------------------4 --------------------------....5' ' (/0'1233245'' ' (/0'623245'' ' ---------------------------6 ' ' 73803'' ' *499/52:;'' ' <5=83:403'' ' &9>?4;883' ' &5=2045985:' ' ---------------------------7' ' @8A'B'14A2?8'' ' ,/>>40:'' ' *4=80CD8'#08C' ' ,:CEE' ' )CF2?2:283'' ' )4/0'*49>4585:3'4E';4/0*17'' ' ---------------------------8' ' @G4'@8',80=8' ' *49>8:2:403' ' H/A?2F2:;',:0C:8D;'' ' H/A?2F2:;'&EE8F:2=85833' ' ---------------------------9' ' )/5I25D'J8K/83:'' ' J8=85/83!' ' &L>85383'B'*43:3'' ' ---------------------------10' )203:'M8C0N'$C32F')/5F:2453' ' ,8F45I'M8C0N';4/0)44I' ' "G20I'M8C0N';4/0,>4:3' ' )4/0:G'M8C0N';4/0$/383' ' )2=8'M8C0N';4/0,/I3' ' %45DO"809N'+8:P40Q'#F0433'H2::3A/0DG' ' ---------------------------11' ---------------------------22' ---------------------------26' ---------------------------32 ---------------------------35 ! ' !!
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-7$,.<)7-$-3),(%$1F(-)(1$6<2.I( !"#"$%&'"()* >'&34'78( .'7431'( >'.3?,'>( .<'13*31$&&8( *)7( 1)&&'?'( ( 1$6<2.'.I( #G3.( <$7-,'7.G3<( J3&&( 1),,'1-( +$7,'?3'( +,9)8*/"0-1*/%4-*546.* M'&&),( .-2>',-.( -)( 6',2( )<-3),.( *7)6( )4'7( !""( =7)6( )27( <)&&K( 3-( 3.( 1&'$7( -G$-( .-2>',-.( >'.37'( $( ,'$7%8( 7'.-$27$,-.( 3,( D)J,-)J,( ;3--.%27?GK( 1),4',3',-( )<-3),( -)( >78( 1&'$,( -G'37( 1&)-G'.K( B<<',>30(B( A$F&$,>K(5)2-G.3>'K(5:2377'&(Y3&&K($,>(5G$>8.3>'I( <$7-312&$7&8( %2.3,'..( .23-.( -G$-( $7'( 2.'>( *)7( ( 7'1723-6',-( *$37.K( ,'-J)7F3,?( .'..3),.K( $,>( B-(-G'(',>()*()27(.'1),>(*3.1$&(8'$7K(J'('0<'1-($( 3,-'743'J.(-G7)2?G)2-(-G'(8'$7I(52%.':2',-&8(%8(-G'( B<<',>30(C( <$7-,'7.G3<(J3-G(A<',#$%&'K(JG31G($&&)J.(*)7(*7''( .'1),>(:2$7-'7()*()27(*3*-G(*3.1$&(8'$7K(J'(J3&&(1),,'1-( 3,.-$,-( 7'.-$27$,-( 7'.'74$-3),.I( B11'..( -)( -G3.( J3-G( &)1$&( >78( 1&'$,'7.K( ,$6'&8( M$?31( +&'$,'7K( ^>'$&( J'%.3-'( 43$( )27( $<<&31$-3),( J3&&( 1),.)&3>$-'( $&&( +&'$,'7.K( $,>( B!( Z$2,>7)6$-K( JG31G( )**'7.( .-2>',-( 7'.-$27$,-( $4$3&$%3&3-3'.( 3,( ;3--.%27?GK( <7)43>'( >3.1)2,-.($.(J'&&($.(<31F2<]>'&34'78(.'7431'.I(( B<<',>30(+( 123.3,'( $,>( <7313,?( 7'1)66',>$-3),.K( $,>( $&&)J( ( .-2>',-.(-)('$.3&8(6$F'(>3,3,?(7'.'74$-3),.I((( :%(;<7"-'1*=")>%-?*@3-%..*A,)).B4-;8** ( /4',-2$&&8( J'( 3,-',>( ),( '0<$,>3,?( )27( .'7431'.( -)( B<<',>30(D( 78,-6*/"0-1*/%4-*5&%).** )-G'7( .363&$7&8( .-721-27'>( 2,34'7.3-3'.( 3,( ;3--.%27?GK( 5363&$7( 3..2'.( 7'?$7>3,?( .'$-3,?( $4$3&$%3&3-3'.( $7'( .<'13*31$&&8( -G'( XUKSXU( .-2>',-.( $-( N,34'7.3-8( )*( *$1'>(3,(.-2>8(7))6.($,>(12%31&'.K(<7'>)63,$-'&8( ;3--.%27?GK( !"KSPS( .-2>',-.( $-( D2:2'.,'( N,34'7.3-8K( 3,(Y2,-(Z3%7$78I(C8(-G'(',>()*()27(-G37>(*3.1$&(8'$7K( SKS""( .-2>',-.( $-( +G$-G$6( N,34'7.3-8K( $,>( -G'( XKSaQ( E)7F.(+3-'>(( J'( 3,-',>( ),( 3,.-$&&3,?( G'$-( $,>( J'3?G-( .',.)7.( .-2>',-.($-(+$7&)J(N,34'7.3-8(R.''(B<<',>30(DPTI(b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  •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
  • 12. ( (( ( ( #$%&'()*(+),-',-.( !""#$%&'(!)*(+,-&.#(!"".&/01&,$((((( /0'12-34'(5266$78( 9':2'.-(*)7(;7)<).$&( =)2,>3,?(;73,13<&'.( +)7<)7$-'(@$&2'.((( A<'7$-3),.(( ;2%&313-8( =3,$,1'(( B'4'&)<6',-( !""#$%&'(!( C<<',>30(D( C<<',>30(+( C<<',>30(B(( E)7F.(+3-'>(( ! !"!
  • 13. ( ( ( ( #$%&'()*(+),-',-.( !""#$%&'(!)*(+#,-&.#(+/01#2(345!(+#.1&6$7( /0'12-34'(5266$78( 9':2'.-(*)7(;7)<).$&( =)2,>3,?(;73,13<&'.( +)7<)7$-'(@$&2'.((( A<'7$-3),.(( ;2%&313-8( =3,$,1'(( B'4'&)<6',-( ( !""#$%&'(!( ( C<<',>30(D( C<<',>30(+( C<<',>30(B(( E)7F.(+3-'>(( $ % ! !"! &
  •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
  •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
  • 16. ( ( ! ( ! #$%&'()*(+),-',-.( !""#$%&'(!)*((+,-./&,$(,0(,12(300&-#( ! /0'12-34'(5266$78( 9':2'.-(*)7(;7)<).$&( =)2,>3,?(;73,13<&'.( +)7<)7$-'(@$&2'.((( A<'7$-3),.(( ;2%&313-8(( =3,$,1'(( B'4'&)<6',-( ! ! !""#$%&'(!( C<<',>30(D( C<<',>30(+( C<<',>30(B(( E)7F.(+3-'>(( ! !"!
  • 17. ( ( ((( ( #$%&'()*(+),-',-.( !""#$%&'(!)*((+,-"./(0#$%12/(3#(4,25$#2(3&56(( ( /0'12-34'(5266$78( ( 9':2'.-(*)7(;7)<).$&( =)2,>3,?(;73,13<&'.( +)7<)7$-'(@$&2'.((( A<'7$-3),.(( ;2%&313-8( =3,$,1'(( B'4'&)<6',-( !""#$%&'(!( C<<',>30(D( C<<',>30(+( C<<',>30(B(( E)7F.(+3-'>(( ! !"!
  • 18. ( ( ! ( #$%&'()*(+),-',-.( ((((!""#$%&'(!)*((+,-./,,%(0.,1#22( ( /0'12-34'(5266$78( (((34.%#.(5,-.(6#789(( 9':2'.-(*)7(;7)<).$&( =)2,>3,?(;73,13<&'.( +)7<)7$-'(@$&2'.((( A<'7$-3),.(( ;2%&313-8(( 367:#(5,-.(07+;#$<9( =3,$,1'(( B'4'&)<6',-( !""#$%&'(!( C<<',>30(D( C<<',>30(+( C<<',>30(B(( E)7F.(+3-'>(( # $ ! !"! %
  • 19. ( ( ! ( ! #$%&'()*(+),-',-.( !""#$%&'(!)*((+,-./-%0(1.,2#00( ( 3(4&$%(5,-.(6728&$#(9( /0'12-34'(5266$78( ! 9':2'.-(*)7(;7)<).$&( =)2,>3,?(;73,13<&'.( +)7<)7$-'(@$&2'.((( A<'7$-3),.(( ;2%&313-8( =3,$,1'(( B'4'&)<6',-( !""#$%&'(!( C<<',>30(D( C<<',>30(+( C<<',>30(B(( E)7F.(+3-'>(( ! !"!
  • 20. ( ( ! ( ! #$%&'()*(+),-',-.( !""#$%&'(!)*+((,-./0"-12(3/-4#22( ( 5(0"#4&6,(7-./(89.21#/(:##%(;( /0'12-34'(5266$78( ( 9':2'.-(*)7(;7)<).$&( =)2,>3,?(;73,13<&'.( +)7<)7$-'(@$&2'.((( A<'7$-3),.(( ;2%&313-8( ( ( =3,$,1'(( 5(7-./(0#<1(=#1<&92!"! B'4'&)<6',-( !""#$%&'(!( C<<',>30(D( C<<',>30(+( (( C<<',>30(B(( E)7F.(+3-'>(( ! !"!
  •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`(_),3-)7( E)7F.(+3-'>(( @).-7)(^XJZ(U',23,'(E3,>)H.[(I(S)6'(;7'6326Z(H3-K(_'>3$Z(N!Q%3-Z(( ( ! !"!
  • 22. ( ! ( ' !""#$%&'()*+(,-./&0&12(3451(.2(6#174%( "#$%&'()'*(+,&+,-' ! Misc. Marketing Cost ,-./&0&12(3451(( ./&01,23&'4155#67' 1% Flyers 4% 8&91&-,')(6':6(;(-#%' Postcards 8% <(1+=2+>':62+02;%&-' The Tartan *(6;(6#,&'?#%1&-''' Postcards Flyers Misc. @;&6#,2(+-'' :1$%202,7''' The Tartan 87% <2+#+0&'' ! ! A&3&%(;5&+,' !""#$%&'()8+(,94:#01#%(,#90#$1;<#(4=(>5#95( ! ! (((((Projected Percentage of Users B;;&+=2/'B' ! ! ! !""#$%&'()( ! ! ! B;;&+=2/'*' ! ! ! B;;&+=2/'A'' ! E6#=1#,&-' ! -,1=&+,-' #+=')#01%,7'' ! C(6D-'*2,&='' ! ! ! ! ! !!!
  • 23. ( ! ( ( !!""#$%&'()*+(,#-.#$/01#(23(4526#(450/(7289%(:6#(;28-<=:( #$%&'()*(+),-',-.( Projected use of yourCMU ,-2A#./#%(:6#(23(;28-<=:( /0'12-34'(5266$78( G)( Would not use 6% 9':2'.-(*)7(;7)<).$&( F'.( Would Use you ( CMU ! Would not use G)(( =)2,>3,?(;73,13<&'.( ! Would Use HIJ( CMU you +)7<)7$-'(@$&2'.((( F'.((94% ( ! A<'7$-3),.(( ! !""#$%&'()>+(<=:(,2"890/&2$();(?#"0-/@#$/( ;2%&313-8(( CMU Population Breakdown =3,$,1'(( 2% 12% Undergraduate B'4'&)<6',-( Students Graduate Students C<<',>30(C( 55% Full-time Faculty 31% !""#$%&'()( Part-time Faculty C<<',>30(+( C<<',>30(B(( ! D)7E.(+3-'>(( ! !"!
  • 24. ( ! ! ( !!!!""#$%&'()*+(,-./&0&12(34515(.2(6#78( #$%&'()*(+),-',-.( Marketing Costs by Year ,-./&0&12(34515(.2(6#78(( 10000 /0'12-34'(5266$78( 8594.74 9000 8000 9':2'.-(*)7(;7)<).$&( 7000 Salary ($) 6000 =)2,>3,?(;73,13<&'.( 5077.74 5077.74 5000 4000 +)7<)7$-'(@$&2'.((( 3000 2000 A<'7$-3),.(( 1000 0 ;2%&313-8(( Year 1 Year 2 Year 3 Year ( =3,$,1'(( ((!""#$%&'()9+(:7./#(4;(,-./&0&12(34515! ! "#$%&'&(! )*+&!,-./!0.$/1! ! ! ! B'4'&)<6',-( 2*+&./+! 344! 5664734! ! ! ! C<<',>30(C( 2*+&8$/9+! :;444! 5<=67>>! ! ! ! ?&#9.%&!?-*@.+-.*-A.! <4! BCD! !""#$%&'()( ! ! ! EF.!E$/&$%! 63! 5>;>63744! ! ! ! C<<',>30(+( 2$'%&!?#--A'.+! G! 5>4744! ! ! ! E*&$A! ! 53;4HH7=>! C<<',>30(B(( ! ! ! ! D)7E.(+3-'>(( ! !"!
  • 25. (( ! ! ( !!!!!!""#$%&'()*+(,#-.#$/01#(23(456(/70/(708(68#%(0$(9$:&$#(((((( #$%&'()*(+),-',-.( ((( (((((((((((((((((((((9-%#-&$1(8;8/#<(=#32-#( ! /0'12-34'(5266$78( Previous Use of Online Food Ordering Services 9':2'.-(*)7(;7)<).$&( 12% =)2,>3,?(;73,13<&'.( Have ordered food +)7<)7$-'(@$&2'.((( online haven't ordered food A<'7$-3),.(( ;2%&313-8( 88% =3,$,1'(( !!!!! ! ! B'4'&)<6',-( !!!!!""#$%&'()>+(,#-.#$/01#(23(456(8/?%#$/8(/70/(@$2A(/7#(#B?%8(:&$@( ( Knowledge of Esuds Link ! C<<',>30(C( 5% !""#$%&'()( C<<',>30(+( Know Esuds Link C<<',>30(B(( Don't know link D)7E.(+3-'>(( 95% ! !"!
  • 26. (( ( ( ((((((!""#$%&'()*+(,$&-&./(.$%(0#1233&$4(,$5#6-7#$-6( ( #$%&'()*(+),-',-.( (((((83."9(!( ! /0'12-34'(5266$78( 6+4#4$%&74+$+84$%&6+9*,#:*+#& ;0*$<=">+& 9':2'.-(*)7(;7)<).$&( $2! )2! "()&)-%! "*&-,-! =)2,>3,?(;73,13<&'.( Payroll )$2! +)7<)7$-'(@$&2'.((( "-)&$)%! Equipment Safety Margin A<'7$-3),.(( Marketing ;2%&313-8( $-2! "(*#&$$+! !"#$%?&@ABCDEFB& =3,$,1'(( !!!!!! ! B'4'&)<6',-( &&&&&83."9(:& ! ( !"#$%&'()*+,*,&-.&/*$0&1&!20**&/*$0& C<<',>30(C( & & 3"045"+& C<<',>30(D( "-++&+++! "#$%&'($! !""#$%&'()( "#-+&+++! C<<',>30(B(( "#)'&*++! "#'#&%*,! "#++&+++! E)7F.(+3-'>(( "(-+&+++! ./01!)! ./01!'! ./01!(! ! !"!
  •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ayroll "'##%###! Equipment C<<',>30(C( Marketing "&$#%###! Safety Margin C<<',>30(D( "&##%###! "$#%###! !""#$%&'()( "#! *+&! *+'! *+(! C<<',>30(B(( ! ! ! E)7F.(+3-'>(( ! ( ! !"!
  •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