How to improve Ecommerce results and optimize conversion by managing cross cultural differences. Presentation for MBA students on Nyenrode Business University
Tips for engagement and conversion optimization - geoffrey daviesTravix International
ย
Tips voor het optimizaliseren van de online engagement en hoe dit praktisch aan te wenden is voor conversie optimalisatie. Presentatie door Geoffrey Davies op Emerce Engage
Inspired by the immutability containerization provides us we applied the same concepts to our legacy Windows stack. This puts control in the hands of developers and as a side-effect guarantees fast recovery after disaster.
Volunteering with Cross-Cultural Solutions: A Canadian Perspective, CCS Webin...Cross-Cultural Solutions
ย
This document summarizes a webinar presented by Cross-Cultural Solutions (CCS) about volunteering with their organization from a Canadian perspective. The webinar included an introduction to CCS, presentations from CCS alumni about their volunteer experiences in countries like Morocco and Tanzania, and information for prospective Canadian volunteers. CCS is an international non-profit that places volunteers in community development projects abroad for periods ranging from one week to a year.
The document discusses several methods for developing intercultural sensitivity, including cross-cultural training, intercultural exposure, and e-learning. Cross-cultural training focuses on acquiring intercultural competencies through techniques like role playing and case studies, but cannot teach all skills. Intercultural exposure through study or work abroad increases sensitivity, but requires time and money. E-learning uses technology to promote reflection and awareness, but technical issues remain. The most effective approach combines methods like role playing, experiential learning, and meta-cognition training based on cultural intelligence.
We help our clients in better understanding the art of balancing global integration and local adaptation.
Developing cultural effectiveness and building team integration
by providing consulting, assessment, training and coaching services
This document discusses intercultural teams and their development. It begins by defining culture and explaining the cultural iceberg model, which distinguishes surface-level cultural traits from deeper, underlying cultural values and assumptions. The document then discusses intercultural teams, noting they combine individuals from different cultures who retain their uniqueness, like a salad bowl. Benefits include innovative ideas and global work, while challenges include cultural differences, language barriers, and varying work styles. The document outlines stages of intercultural competence development for teams, from denial of differences to acceptance and adaptation. It concludes that awareness of cultural impacts and behaviors can help intercultural team members overcome challenges.
This document discusses diversity and global communication challenges. It defines diversity as anything different from one's own experiences and notes that diversity exists everywhere. It identifies factors that impact communication from cultural, corporate, geographical, and outsourcing partner perspectives. Effective communication requires understanding diversity, identifying stakeholders, planning communication strategies, verifying understanding, and managing perception. The goal is transmitting meaningful and relevant information while considering differences in time zones, languages, and individual needs.
Tour Guide Intercultural Communication CompetenceHora Tjitra
ย
In the rapid expansion of global tourism, tour guides play an important role in bridging cultures. Having an excellent intercultural communication competence (ICC) will be critical for their success. Based on the behavioral expectation model (Pavitt & Haight, 1985), Leclerc & Martin (2004) showed cross-cultural variations of the tour guidesโ ICC among the American, French and German travelers. However this study also raises question about the appropriateness of applying ICC frameworks, developed in the US, to other cultures.
Tips for engagement and conversion optimization - geoffrey daviesTravix International
ย
Tips voor het optimizaliseren van de online engagement en hoe dit praktisch aan te wenden is voor conversie optimalisatie. Presentatie door Geoffrey Davies op Emerce Engage
Inspired by the immutability containerization provides us we applied the same concepts to our legacy Windows stack. This puts control in the hands of developers and as a side-effect guarantees fast recovery after disaster.
Volunteering with Cross-Cultural Solutions: A Canadian Perspective, CCS Webin...Cross-Cultural Solutions
ย
This document summarizes a webinar presented by Cross-Cultural Solutions (CCS) about volunteering with their organization from a Canadian perspective. The webinar included an introduction to CCS, presentations from CCS alumni about their volunteer experiences in countries like Morocco and Tanzania, and information for prospective Canadian volunteers. CCS is an international non-profit that places volunteers in community development projects abroad for periods ranging from one week to a year.
The document discusses several methods for developing intercultural sensitivity, including cross-cultural training, intercultural exposure, and e-learning. Cross-cultural training focuses on acquiring intercultural competencies through techniques like role playing and case studies, but cannot teach all skills. Intercultural exposure through study or work abroad increases sensitivity, but requires time and money. E-learning uses technology to promote reflection and awareness, but technical issues remain. The most effective approach combines methods like role playing, experiential learning, and meta-cognition training based on cultural intelligence.
We help our clients in better understanding the art of balancing global integration and local adaptation.
Developing cultural effectiveness and building team integration
by providing consulting, assessment, training and coaching services
This document discusses intercultural teams and their development. It begins by defining culture and explaining the cultural iceberg model, which distinguishes surface-level cultural traits from deeper, underlying cultural values and assumptions. The document then discusses intercultural teams, noting they combine individuals from different cultures who retain their uniqueness, like a salad bowl. Benefits include innovative ideas and global work, while challenges include cultural differences, language barriers, and varying work styles. The document outlines stages of intercultural competence development for teams, from denial of differences to acceptance and adaptation. It concludes that awareness of cultural impacts and behaviors can help intercultural team members overcome challenges.
This document discusses diversity and global communication challenges. It defines diversity as anything different from one's own experiences and notes that diversity exists everywhere. It identifies factors that impact communication from cultural, corporate, geographical, and outsourcing partner perspectives. Effective communication requires understanding diversity, identifying stakeholders, planning communication strategies, verifying understanding, and managing perception. The goal is transmitting meaningful and relevant information while considering differences in time zones, languages, and individual needs.
Tour Guide Intercultural Communication CompetenceHora Tjitra
ย
In the rapid expansion of global tourism, tour guides play an important role in bridging cultures. Having an excellent intercultural communication competence (ICC) will be critical for their success. Based on the behavioral expectation model (Pavitt & Haight, 1985), Leclerc & Martin (2004) showed cross-cultural variations of the tour guidesโ ICC among the American, French and German travelers. However this study also raises question about the appropriateness of applying ICC frameworks, developed in the US, to other cultures.
Intercultural english teacher for the global village 2The Mackay School
ย
This document discusses the importance of developing intercultural communicative competence in language teaching. It proposes integrating linguistic competence with cultural dimensions to form intercultural speakers able to interact in real situations. An intercultural English teacher should guide learners through cultural experiences, organize cultural input, and use various teaching strategies to develop students' cultural knowledge, skills, and attitudes.
IBM is a global company with approximately 400,000 employees worldwide. It utilizes multicultural and virtual teams to remain competitive in a global marketplace. These teams leverage differences to drive innovation while working across borders. IBM provides resources like language training, global mentoring, and virtual workspaces to help diverse employees collaborate effectively. Using technology, virtual teams can work independently of location and facilitate global projects. This allows IBM to gain flexibility while reducing costs and accessing a wider talent pool.
This document provides definitions and explanations of a data management platform (DMP). It summarizes that a DMP is a centralized system that collects proprietary and third-party data, integrates that data, and applies it to advertising strategies. It allows users to create custom segments, predict volumes, and synchronize segments across sources for advanced analytics and integration with demand-side platforms. The core elements of a DMP include data integration, management capabilities for segmentation, data labeling for flexibility, a self-service interface, and connections to relevant marketing channels. A DMP's main functions are to record, save, analyze, and identify targets from collected data to provide customized ad delivery and enhance customer relationship management through more accurate advertising.
The Impact of Cultural Differences on Global BusinessJohn Cutler
ย
This document discusses the impact of cultural differences on global business. It begins by outlining the objectives of raising awareness of how culture and cultural differences affect international business. It then defines culture as the ideas, values and assumptions that guide behaviors. The document emphasizes that most cultural differences lie below the surface and are not immediately visible. It highlights some key below-surface differences that can impact work, such as communication styles and decision-making processes. The document also notes several areas of business that are affected by cultural differences, such as relationship building, communication styles, and working in international teams. It concludes by offering six practical steps for working more effectively across cultures, such as being flexible, understanding deep and surface culture, and choosing the best communication
Managing cultural diversity in an effective way can lead to a range of benefits. It allows you to enhance the synergy of a workforce and provide a sustainable competitive advantage in the market place.
Cultural Diversity in an Organization - Managing, Reasons, Role of HR Personn...Varun Suresh
ย
This presentation talks about Cultural Diversity in an Organization, why it should be managed, the various reasons for Managing Cultural Diversity, Role of a HR personnel in Managing Cultural Diversity, Strategies adopted by them, the Process and Pros and Cons
This document discusses managing cultural diversity in the workplace. It defines cultural diversity as acknowledging the existence of broad cultural groups within a culture, including factors like language, race, ethnicity, values, and social responsibilities. Cultural values, which can differ across cultures, include traits like time orientation, family obligations, and communication patterns. The document suggests cultural diversity in the workplace can provide benefits but also risks, and explores how managers can integrate diversity principles, research needed changes, communicate with staff, and provide programs to effectively manage diversity and change.
Diversity Competence- Managing Cultural Diversity and Diversity Management by...Alina_90
ย
This document discusses diversity and diversity management. It defines diversity as differences between people including visible attributes, underlying attributes, and dimensions of difference. Diversity management aims to ensure equal treatment and access to work while leveraging differences for competitive advantage. Effective diversity management includes assessing diversity, training, and incentive programs. Companies that successfully manage diversity report benefits like improved problem solving, creativity, and customer service.
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
10 Tips for Creating Great User StoriesRoman Pichler
ย
Roman Pichler provides 10 tips for creating effective user stories: 1) Write from the user's perspective; 2) Use personas to understand user needs; 3) Collaborate to create stories; 4) Keep stories simple; 5) Start with epics before detailing; 6) Refine stories based on feedback; 7) Add acceptance criteria; 8) Use paper cards to facilitate collaboration; 9) Visualize stories on a wall; 10) Don't write stories for complex interactions or architectural elements. The tips are meant to help product teams develop user stories that effectively capture user requirements.
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
ย
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creรซren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
ย
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
ย
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Top mailing list providers in the USA.pptxJeremyPeirce1
ย
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
ย
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, weโll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
How MJ Global Leads the Packaging Industry.pdfMJ Global
ย
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Intercultural english teacher for the global village 2The Mackay School
ย
This document discusses the importance of developing intercultural communicative competence in language teaching. It proposes integrating linguistic competence with cultural dimensions to form intercultural speakers able to interact in real situations. An intercultural English teacher should guide learners through cultural experiences, organize cultural input, and use various teaching strategies to develop students' cultural knowledge, skills, and attitudes.
IBM is a global company with approximately 400,000 employees worldwide. It utilizes multicultural and virtual teams to remain competitive in a global marketplace. These teams leverage differences to drive innovation while working across borders. IBM provides resources like language training, global mentoring, and virtual workspaces to help diverse employees collaborate effectively. Using technology, virtual teams can work independently of location and facilitate global projects. This allows IBM to gain flexibility while reducing costs and accessing a wider talent pool.
This document provides definitions and explanations of a data management platform (DMP). It summarizes that a DMP is a centralized system that collects proprietary and third-party data, integrates that data, and applies it to advertising strategies. It allows users to create custom segments, predict volumes, and synchronize segments across sources for advanced analytics and integration with demand-side platforms. The core elements of a DMP include data integration, management capabilities for segmentation, data labeling for flexibility, a self-service interface, and connections to relevant marketing channels. A DMP's main functions are to record, save, analyze, and identify targets from collected data to provide customized ad delivery and enhance customer relationship management through more accurate advertising.
The Impact of Cultural Differences on Global BusinessJohn Cutler
ย
This document discusses the impact of cultural differences on global business. It begins by outlining the objectives of raising awareness of how culture and cultural differences affect international business. It then defines culture as the ideas, values and assumptions that guide behaviors. The document emphasizes that most cultural differences lie below the surface and are not immediately visible. It highlights some key below-surface differences that can impact work, such as communication styles and decision-making processes. The document also notes several areas of business that are affected by cultural differences, such as relationship building, communication styles, and working in international teams. It concludes by offering six practical steps for working more effectively across cultures, such as being flexible, understanding deep and surface culture, and choosing the best communication
Managing cultural diversity in an effective way can lead to a range of benefits. It allows you to enhance the synergy of a workforce and provide a sustainable competitive advantage in the market place.
Cultural Diversity in an Organization - Managing, Reasons, Role of HR Personn...Varun Suresh
ย
This presentation talks about Cultural Diversity in an Organization, why it should be managed, the various reasons for Managing Cultural Diversity, Role of a HR personnel in Managing Cultural Diversity, Strategies adopted by them, the Process and Pros and Cons
This document discusses managing cultural diversity in the workplace. It defines cultural diversity as acknowledging the existence of broad cultural groups within a culture, including factors like language, race, ethnicity, values, and social responsibilities. Cultural values, which can differ across cultures, include traits like time orientation, family obligations, and communication patterns. The document suggests cultural diversity in the workplace can provide benefits but also risks, and explores how managers can integrate diversity principles, research needed changes, communicate with staff, and provide programs to effectively manage diversity and change.
Diversity Competence- Managing Cultural Diversity and Diversity Management by...Alina_90
ย
This document discusses diversity and diversity management. It defines diversity as differences between people including visible attributes, underlying attributes, and dimensions of difference. Diversity management aims to ensure equal treatment and access to work while leveraging differences for competitive advantage. Effective diversity management includes assessing diversity, training, and incentive programs. Companies that successfully manage diversity report benefits like improved problem solving, creativity, and customer service.
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
10 Tips for Creating Great User StoriesRoman Pichler
ย
Roman Pichler provides 10 tips for creating effective user stories: 1) Write from the user's perspective; 2) Use personas to understand user needs; 3) Collaborate to create stories; 4) Keep stories simple; 5) Start with epics before detailing; 6) Refine stories based on feedback; 7) Add acceptance criteria; 8) Use paper cards to facilitate collaboration; 9) Visualize stories on a wall; 10) Don't write stories for complex interactions or architectural elements. The tips are meant to help product teams develop user stories that effectively capture user requirements.
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
ย
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creรซren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
ย
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
ย
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Top mailing list providers in the USA.pptxJeremyPeirce1
ย
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
ย
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, weโll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
How MJ Global Leads the Packaging Industry.pdfMJ Global
ย
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
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3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Best Competitive Marble Pricing in Dubai - โ 9928909666Stone Art Hub
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Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at โ 9928909666. Experience luxury at unbeatable prices.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
19. 19
What is Conversion Optimization?
โThe method of creating an experience for a
website or landing page visitor with the goal of
increasing the percentage of visitors that
convert into customersโ - Wikipedia
Conversion optimization
20. 20
What is Conversion Optimization?
โThe method of creating an experience for a
website or landing page visitor with the goal of
increasing the percentage of visitors that
convert into customersโ - Wikipedia
Conversion optimization
21. 21
Conversion optimization
MOST IMPORTANT ISSUE
For the right experience
Your website must be appealing to
your public!
โข Look and feel
โข Product/ price
โข Purchase funnel
27. Challenges
LANGUAGES
27
โข Illustrative use & choice of words
โข Elusive โ Say โYESโ, Act โNOโ
โข Flexible when it comes to
agreements โ Lunch with โfriendsโ
โข Power Distance: Hierarchy &
diplomacy
โข Conversation technique: start talking
when there is a silence
โข Prefer well-thought-out decisions
โข Eye for quality
โข โThe heart on his sleeveโ, direct
โข Frank โ โI say what I think & I do what I
sayโ
โข โKeeps his side of the bargainโ
โข Social inversion: straightforward &
honest towards all parties
โข Conversation technique: one talks
when the other is not yet finished
โข Prefer immediate action
โข Eye for quantity
โข Belgium โข Netherlands