🚀 TV channels are sitting on a goldmine of audience data — but most struggle to turn it into ROI. Declining TRPs, rising competition from OTT, and scattered analytics make it harder than ever to keep viewers engaged and advertisers happy. This presentation uncovers how ERP-powered insights can transform audience engagement into measurable profits. Discover how leading broadcasters are using ERP to: ✅ Unify TV, digital, and OTT audience data into a single dashboard. ✅ Deliver personalized content and ads that drive higher engagement. ✅ Boost ad slot value by up to 30% with targeted insights. ✅ Reduce costly content failures with data-backed programming. At Apagen, we specialize in helping media and broadcasting companies move from guesswork to data-driven audience strategies that increase engagement, retention, and revenue. 💡 If you’re a TV channel leader or media executive, this is your roadmap to turning viewers into loyal subscribers and advertisers into repeat buyers. 📍 Don’t just capture views — maximize ROI from every audience interaction! 👉 Contact us today: 🌐 www.apagen.com 📧 sales@apagen.com 📞 +91 9971 800 665

1. Improving Audience
Engagement ROI with
ERP-Powered Insights
How ERP Helps TV Channels Boost Engagement, Retention & Revenue

2. The Engagement Challenge in TV Channels
Declining TRP ratings and
fragmented audiences
Traditional viewership metrics
are losing ground as audiences
scatter across numerous
platforms, making it harder to
capture and retain attention.
Shift to OTT & digital
platforms
The rapid migration to on-
demand and streaming services
demands new strategies for
engagement and content
delivery, moving beyond linear
broadcasting.
Lack of centralized data for
decision-making
Disparate data sources from
various platforms prevent a
holistic view of audience
behavior, hindering effective
content and advertising
strategies.
“Without accurate insights, engagement efforts are just guesswork.”

3. Why Engagement = ROI
More engaged viewers =
higher ad revenue
When audiences are deeply
involved with your content,
advertisers gain more value,
leading to increased ad spend
and premium rates.
Stronger engagement =
higher subscription
renewals
Satisfied and engaged
subscribers are more likely to
renew, building a stable
revenue base and reducing
churn.
Data-driven programming
= lower content failure risk
Leveraging insights to tailor
content reduces the gamble
on new shows, optimizing
production budgets and
maximizing success rates.
Key Point: Audience engagement directly impacts profitability.

4. The ERP Advantage
Engagement ROI
Insights
Audience Data
• ERP integrates viewership data, ad performance, and audience behavior, creating a unified operational view.
• It provides a single source of truth for decision-making, ensuring all departments operate from consistent, accurate informatio
• Leverages AI and analytics for powerful predictions in content programming and scheduling, optimizing resource allocation.

5. ERP for Audience Data
Consolidation
Seamless Data Integration
ERP systems act as a central hub,
collecting and unifying disparate
data points from various sources
including TRP ratings, digital
viewership metrics, and OTT
subscription data.
Comprehensive Ad Tracking
It meticulously tracks all
advertising engagement metrics,
providing a granular view of
campaign performance across
platforms and demographics.
Actionable Insights
By merging scattered datasets,
ERP transforms raw data into
actionable insights, enabling
broadcasters to understand
complex audience behaviors and
preferences.
Real-time Visibility
The result is unparalleled real-time
visibility into audience behavior,
allowing for agile responses to
viewing trends and market shifts.

6. Personalized Content & Ads with ERP Insights
Audience Segmentation
ERP insights allow for precise
segmentation of audience
groups, enabling highly
targeted content and
advertising strategies.
Targeted Ads
Deliver highly relevant
advertisements to specific
segments, significantly
increasing ad conversion rates
and maximizing revenue.
Optimized Programming
Align program scheduling with
detailed viewer patterns,
ensuring content reaches the
right audience at the optimal
time for maximum impact.
ROI Impact: Increased ad revenue + subscriber loyalty

7. ROI Impact: Real Numbers
With precise audience targeting, you can achieve 20–30% higher ad slot value. ERP-driven insights can lead to up to 25% reduction in
content failure rates and improve subscription renewals by 15–20%.

8. Case Example: Leading TV
Channel Success
"A leading TV channel integrated ERP insights and improved
their ad revenue by 18% in 6 months while significantly
reducing low-TRP content investments. This strategic shift
optimized their programming budget and maximized
audience engagement."
Key Point: ERP insights turn audience engagement into measurable profit.

9. Why Apagen?
Unmatched Expertise
Apagen brings specialized knowledge in ERP solutions
tailored specifically for the media and broadcasting
industry, understanding your unique challenges and
opportunities.
Proven ROI Acceleration
We have a demonstrated track record of driving
significant return on investment for our clients by
optimizing their operations and enhancing audience
engagement.
Customizable Solutions
Whether it's Odoo, SAP, or other leading platforms, we
offer flexible and scalable ERP solutions precisely
customized to your operational needs and strategic
goals.
Holistic Partnership
From initial data assessment to full implementation
and ongoing support, Apagen is your dedicated
partner in transforming data into decisions and
securing audience loyalty.
“From data to decisions, we help TV channels win audience loyalty.”

10. Let’s Boost Your Audience Engagement ROI with
Odoo ERP
📍 Website
www.apagen.com
📧 Email
sales@apagen.com
📞 Mobile
+91 9971 800 665