Improve your online visibility in Hong Kong
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The document provides tips for improving online visibility in Hong Kong. It notes that digital advertising spending has surpassed traditional advertising. It discusses high mobile phone usage in Hong Kong and the importance of responsive websites. Social media usage on platforms like Facebook, Instagram and LinkedIn is also covered. The document gives recommendations for search engine optimization, local SEO including Google Business listings, and developing a local social media strategy.
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Improve your online visibility in Hong Kong
- 1. IMPROVINGYOUR ONLINE VISIBILITY IN HK Sept 6th 2016
- 2. Our Company
- 4. Intro
- 5. In 2014 for the first time digital advertising spendings were higher than traditional advertising
- 6. 2015 Internet Trends Report
- 7. Public Internet Company Market Capitalizations
- 8. Top 12 Most Visited Websites In Hong Kong
- 9. Mobile phone usage in HK • 95% of the population has a mobile phone • 40% use 4g today • Large portion of the ones not using 4g use 3g • 71% by 2020 will use 4g Don’t keep your eyes on your mobile phone!
- 10. Mobile phone usage in HK Don’t keep your eyes on your mobile phone!
- 11. Take away? Mobile phone usage in HK Don’t keep your eyes on your mobile phone!
- 12. Take away? You cannot do digital marketing in HK with a website that is not responsive Mobile phone usage in HK Don’t keep your eyes on your mobile phone!
- 13. Social media usage in HK
- 14. Social media usage in HK
- 15. Social media usage in HK
- 16. Social media usage in HK
- 17. Focus on: • Facebook • Instagram • Linkedin Social media usage in HK
- 18. Search Engine usage in HK • Google has a 74% market share in HK • Yahoo has a 24% market share in HK Should you worry aboutYahoo’s 24% market share and optimized forYahoo as well?
- 19. Search Engine usage in HK Yahoo uses Bing for search. Bing uses roughly the same criteria than Google. I.e optimizing for Google means you optimize forYahoo as well. • The 4 pillars of an effective SEO strategy: • Content (25%) • Links (55%) • Onsite optimization (5%) • Social signals (10%)
- 20. LOCAL SEO
- 21. NAP: consistent and omnipresent on your website
- 22. Add your services and geographic keywords to page titles
- 23. Acquire customer reviews • Foursquare • Yelp • Open Rice • Google Business
- 24. How to encourage customer reviews Don't forget about your existing customers. If you have offered them a great product and great service, ask for a review!The most basic way is to send a follow-up email asking the customer to rate the product.
- 25. Google Business A good Google Business needs: • Same address than on your website • Website url • Proper industry category • Business hours • Plenty of photos
- 26. Google Business: link to your website + NAP
- 27. Google Business A good Google Business needs: • Google Business reviews • Send an email to all your happy customers and ask them for a Google Business review • Answer to all Google Business reviews • Google BusinessView • Recently launched • Price depending on photo agencies that are partners
- 29. Google snippet
- 30. Google Business: presence on Google Maps
- 31. Local links Best for last: The most important to get ranked on Google locally is to acquire local links: • Local PR • Blogger outreach campaigns • Local quality directories • Clients • Suppliers
- 32. LOCAL SOCIAL MEDIA STRATEGY
- 33. Social media usage in HK
- 34. FB editorial line: language basics Depending on your audience: • Expats: in English • Locals: in traditional Chinese • Mainland: Simplified Chinese • Expats + Locals: English + traditional Chinese or
- 35. FB editorial line: multiple language function
- 36. FB editorial line: multiple language function
- 37. FB editorial line: multiple language function • All engagement & reach is together, rather than in x different posts • Caption shorter: read more button less frequent
- 38. FB editorial line: avoiding poorer audiences • Users from poorer countries tend to have much higher engagement in Asia • Therefore your overall community gets more and more of users from those poorer countries. • As a consequence, your target audience doesn’t receive your messages because of reach restrictions
- 39. FB editorial line: avoiding poorer audiences
- 40. FB editorial line: avoiding poorer audiences
- 41. FB Audiences • Location and Community – Men / Hong Kong (Kowloon, HK Island, etc) • Language & age –Traditional Chinese / 35 and above • Lookalike audiences – Menstyle.com.hk FB business page • Interests – Fashion, clubbing, lifestyle, gym, etc. • Spending habits – Shopping malls, [specfic club name]