IMPROV, NOT
SCREENPLAYSITERATIVE HOLOGRAPHIC DESIGN + LEARNINGS FROM POP’S HOLOGRAPHIC WEAREPOP.COM
DAVECURRY
VPEmerging
Trends&
Technology
@davecurry
WEAREPOP.COM
ERICRAK
CreativeDirector
WEAREPOP.COM
WEAREPOP.COM
HOLOGRAMS
HELLO! WE’RE
LET’S WORK TOGETHER!
WEAREPOP.COM
CHALLENGE
WELCOME TO
MODE
WEAREPOP.COM
FOUR
WE FACED
SIGNIFICANT OBSTACLES
WEAREPOP.COM
Holograms
shatterour
existing
paradigms…
IT’S COMPLETELY NEW
We very quickly learned what a
unique (and exciting) challenge
this was going to be.
01
WEAREPOP.COM
Sure,we
assembleda
teamof
experts…
BUT EXPERTS AT WHAT?
Not holographic experts, we are
experts at creating screen-based
digital experiences.
02
WEAREPOP.COM
Normally,we
speakthe
same
language…
BUT NOW WE’RE TOURISTS
The holographic language is new
and we didn’t have a translator in
the room.
03
WEAREPOP.COM
C’mon,we’ve
gotour
processes
downcold…
20 YEARS OF EXPERIENCE
Makes us better problem solvers,
but the effort we’ve put into
streamlining our processes for
building experiences for screens
doesn’t quite translate.
04
WEAREPOP.COM
How do you stop thinking like 

digitalscreennatives…
And start thinking like 

holographicnatives?
WEAREPOP.COM
SMASHING
THE SCREEN
RECOMMENDATIONS ON
AND BECOMING HOLOGRAPHIC NATIVES
WEAREPOP.COM
Thinklike
explorers.
01
WEAREPOP.COM
Thinklike
explorers.
FIND THE RIGHT PEOPLE
Bring in risk-takers, people that
aren’t afraid to fail, people who
know how to listen, and people who
are hungry for new challenges.
01
WEAREPOP.COM
Ignorelabels
andexploit
skill.
02
WEAREPOP.COM
Ignorelabels
andexploit
skill.
DON’T RELY ON JOB TITLES
If you can do a thing to move
your project along, choose to do
it. No one is going to be the
expert, so take this opportunity to
expand yourself.
02
WEAREPOP.COM
Dedicatea
spacefor
holograms.
03
WEAREPOP.COM
Dedicatea
spacefor
holograms.
ROOM TO EXPLORE
A familiar environment for you and
your HoloLens is key. For you and
your team a “war room” encourages
the collection of ideas, and for the
HoloLens, your space will be
quickly learned.
03
WEAREPOP.COM
Wearthe
device.
04
WEAREPOP.COM
Wearthe
device.
SPEND TIME IN HOLOLENS
Time spent using the HoloLens is
time well spent. Get to know your
HoloLens. The more comfortable
you are, the more comfortable
others will be.
04
WEAREPOP.COM
Studythe
existing
demos.
05
WEAREPOP.COM
LEARNING FROM THE EXPERTS
Microsoft has had people working
with holograms for three years now,
and there is a lot we can learn from
their experiences. Pay careful
attention to the demos and note
what works for you, and what doesn’t.
05
WEAREPOP.COM
Studythe
existing
demos.
CONCEPT
YOU HAVE A
WEAREPOP.COM
Developa
storyline.
06
WEAREPOP.COM
Developa
storyline.
YOUR FLUID GUIDELINE
Tell the story of your idea and
rewrite it as it evolves. Remember,
it’s not a scripted screenplay, it’s
improv.
06
WEAREPOP.COM
Draw
storyboards
andsketch
ideasout.
07
WEAREPOP.COM
Draw
storyboards
andsketch
ideasout.
OLD SCHOOL
Don’t be afraid to start with pen
and paper, or cardboard boxes,
sticks and glue. Holograms
(appear to) consume physical
space, so why not start in the
physical world?
07
WEAREPOP.COM
Prototype
rapidlywith
low-fi
holograms.
08
WEAREPOP.COM
Prototype
rapidlywith
low-fi
holograms.
PRIMITIVES ARE YOUR
FRIENDS
Getting objects in the device and
interacting with them is incredibly
critical, so don’t delay. Simple
shapes will help you find the right
direction no matter how complex
your concept is.
08
WEAREPOP.COM
BeOKwith
nothavingall
ofthe
answers.
09
WEAREPOP.COM
BeOKwith
nothavingall
ofthe
answers.
09
YOU’RE GOING TO MAKE
MISTAKES
Don’t overthink your tasks
because you’re not going to get
them right the first time, or maybe
the second time either. Don’t take
it too hard when that thing you
thought was going to be amazing
lands with a thud.
WEAREPOP.COM
Listento
your
developers.
10
WEAREPOP.COM
Listento
your
developers.
10
COLLABORATION IS KEY
And so is performance. You’re full
of amazing ideas and to make
them come to life (at a minimum
of 60fps), you’ve got to work
closely as a team.
WEAREPOP.COM
Make
decisionsas
ateam
quickly.
11
WEAREPOP.COM
Make
decisionsas
ateam
quickly.
11
FORWARD MOMENTUM
It’s really easy to get hung up on
repeatedly trying to fix something
that isn’t working. Be quick to
abandon flailing ideas and stay
open to trying something that
might work.
WEAREPOP.COM
Learn
through
teaching
12
WEAREPOP.COM
12
HANDS-ON FEEDBACK
Demoing the device, the available
apps, and the products your are
building give you immediate
access to invaluable feedback. It
also puts you in the role of
instructor, which will be key when
you have your feet firmly planted.
WEAREPOP.COM
Learn
through
teaching
Stay
focused.
13
WEAREPOP.COM
Stay
focused.
13
HUG YOUR GUARD RAILS
Holograms represent a brave new
world and (of course) you can
think of a million things that would
be incredible in your concept, but
don’t loose sight of your goal and
don’t let “we could add this”
distract you and your team from
completing a build.
WEAREPOP.COM
ALIGN
THE STARS WILL
AND IT WILL BE AMAZING
WEAREPOP.COM
Shareyour
learnings.
SPREAD THE KNOWLEDGE
This is why we’re here today.
Helping others understand where
you faltered and where you
flourished, will offer them a
shortcut to success.
14
WEAREPOP.COM
Participatein
theforums.
BE ACTIVE IN THE HOLOLENS
COMMUNITY
An active community is a healthy
and thriving community and this
cannot happen without your
thoughts, input and feedback.
15
WEAREPOP.COM
Helpus
expandthis
newreality.
YOU’RE PART OF SOMETHING
BIG
Holograms are a game changer
that will massively disrupt the way
we interact with our world and the
technology that surrounds us and
you’re getting in on the ground
floor.
16
WEAREPOP.COM
THANKS!
THE ENTIRE POP HOLOGRAPHIC TEAM WEAREPOP.COM
Improv, Not Screenplays: Iterative Holographic Design

Improv, Not Screenplays: Iterative Holographic Design