Importing comes with responsibilities

1. Importing can be risky
(if you don’t know exactly what you are selling)
Responsibly Importing Products into the
European Union

2. Know what you buy/sell
• Responsibilities legal, contractual
– End market requirements
– Customer requirements
• Responsibility towards user (liability)
– Safety of use (repair, recall)
– Long term effects (non-repairable, e.g. chemical. cancer)

3. Market issues
• Increased pressure on manufacturing due to
– increased cost: raw material, labor, oil, etc.
– movement to lower cost areas, reduction in experience,
borderline quality
• Increased complexity due to the number of and complexity of
European legislation
• Changing focus from safety (LVD/EMC) to environment (WEEE/RoHS),
EuP (design) and REACH (health)
• Increased risk of problems for buyers, time consuming, reputation
damage

4. Responsibilities defined under NLF
• Bring a product on the EU market comes with
reponsibilities, including product requirements
• New Legislative Framework (NLF) since 1-1-2010
• Manufacturers, traders, retailers, distributors
• Brand owner of the product
• Increased focus market surveillance authorities on
presence of files

5. Why product documentation?

6. On-time information is key
• Increasing internationalization of retail and trading
companies
• Increasing use of “own brand” or “private label”
• Legal responsibilities
• Distribution of product information to multiple
customers, multiple country/store locations
• 10 year storage + 24/7 availability

7. ProductIP Solution
• Unique software/service application
• Scope: non-food products, any market; continuously extending
requirements and markets;
• ProductIP system contains legal and technical requirements,
maintenance through network of experts and customers
• Web based or software license, DIY or outsourcing
• Company requirements included in the process
• Collaboration and communication tool with suppliers, service
providers and customers, incl. up/downloading of files
• Progress monitoring, keep overview, progress reporting can be
integrated in company’s workflow

8. ProductIP
ProductIP
generates list:
(part of deep fat fryer requirement list)

9. ProductIP: Easy-to-use
• One-screen control and handling, also for your suppliers and service providers
• English and Chinese screens
• ProductIP Support office: English, Mandarin, Cantonese

10. Ready for the next step?
• Direct access to key public documents
through new Quick Response Code on
the product
• Instant compliance status of files
• ProductIP.mobi
• Multi-user functionality

11. ProductIP Secure Solution
• ProductIP headoffice in Netherlands, regional offices in
Hong Kong and Shenzhen (China)
• Datacenter in Hong Kong, operated by Rackspace, a US
datacenter company operating in US, EU and Asia
• 100% up-time guarantee, ISO17799-based
policies and procedures, regularly reviewed
as part of the SAS70 Type II audit process

12. Conclusions
• Reduce your risks
• Know what you are selling
• Be able to demonstrate that you know
• Integrate a systematic approach in your
process

13. Thank you!
www.productip.com
ProductIP BV, Galvanistraat 1, 6716 AE EDE, The Netherlands, T +31 318 754 145
ProductIP Hong Kong Ltd., 20th Floor, Central Tower, 28 Queen's Road, Central, HONG KONG
T +852 8199 0352
ProductIP Information Consulting (Shenzhen) Co., Ltd. | ( )
Room 2409, Main Building Golden Central Tower, No. 3037, Jintian Road, Futian District,
SHENZHEN, P.R. China | 3037 2409
T +86 755 83230515 ProductIP Shenzhen