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WEBINAR_Hologram labeling


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WEBINAR_Hologram labeling

  1. 1. LET’S LABEL ELECTRONIC COUNTERFEITERS AS “OUT OF BUSINESS” George Perkous, CEO, Holoptica Craig Hodgson, Industry Manager, Loftware
  2. 2. ©2014 Loftware, Inc. | V.11.14 Webinar Agenda Q&A Enterprise Labeling for Electronics Let’s Label Electronic Counterfeiters as “Out of Business” Session Overview and Introduction Craig Hodgson Industry Manager Loftware George Perkous CEO Holoptica
  3. 3. ©2014 Loftware, Inc. | V.11.14 Loftware at a Glance • Global Leader in Enterprise Labeling • 5,000 Customers in 100+ Countries • Global Sales and Support – Loftware, USA – Loftware GmbH, Germany – Loftware Asia Pacific Ltd., Singapore • 30 Years Of Labeling Expertise
  5. 5. ©2014 Loftware, Inc. | V.11.14 Loftware Electronics Industry Customers
  6. 6. Excelence in holography Who We Are • Major Anti-Counterfeiting and Brand Protection Provider • Patented technologies – holoQR and Compass • Global outreach Holoptica UK (Limited) Brand Integrity Australia Segment Security South Africa Offices is 6 other countries
  7. 7. Excelence in holography • 300 Customers in 20 countries, including government entities • Members if numerous Anti-Counterfeiting and Brand protection associations and groups • Frequently speaking at relevant industry forums
  8. 8. Excelence in holography Products • Security holograms and hot stamping foils • Holographic HRI laminate overlays • Security inks, paper and foils containing Holographic Micro Particles • Holographic security tapes • Security “Track and Trace” asset marking systems • Security Printing • Brand Protection and Recognition • Inventory Management and Anti-Tampering Seals • Government Document Authentication • Secured Paper and Financial Institution Products • Holographic asset marking metal and plastic microdots • Synthetic DNA and other nano-tagging materials • First company to introduce holograms with NFC chips – holoNFC • First company to introduce combination of holograms and CrowdGPS Track and Trace
  9. 9. 5/26/2016Footer Text 9 In 2015 the value of counterfeited goods exceeded Statistics from U.S Customs and Border Protection and U.S. Immigration and Customs Enforcement’s (ICE) show that in 2014 the value if fake goods seizure by the agencies was over a billion $$$. It is estimated that over 500% more entered the country undetected. Some 17% of that are electronics and electronic parts
  10. 10. 5/26/2016Footer Text 10 Number of seizures
  11. 11. 5/26/2016Footer Text 11 Impact of counterfeits on electronics industry • Loss of revenue from sales diversion • Returns fraud and soaring warranty costs • Erosion of brand reputation • Health and safety risks
  12. 12. 5/26/2016Footer Text 12 Challenges of stopping counterfeits • Not all shipments are or can be inspected • Custom officers are not able to distinguish fake from original • Electronic counterfeit parts and products are cheaper • No Track and Trace cooperation between brand owner and customs in place
  13. 13. 5/26/2016Footer Text 13 Key is to stop counterfeiters at point of entry  Label and mark your components using the latest technologies  Keep your products uniquely yours—from manufacturing and across the supply chain  Add advanced hologram technologies as part of an enterprise-wide labeling solution  Cooperate with customs via the WCO IPM program WCO – World Customs Organization IPM – Interface Public Members
  14. 14. 5/26/2016Footer Text 14 Why holograms and Holoptica  Overview of key products and how they help manufacturers create a first line of defense against counterfeiters 1. Holographic Labels overprinted with variable and Track and Trace information 2. Holographic holoQR™ Track and Trace labeling system 3. Utilizing labels with DNA and Track and Trace taggants
  15. 15. 5/26/2016Footer Text 15 Holoptica Label with Hologram Solutions
  16. 16. 5/26/2016Footer Text 16 Sample of Hologram Design
  17. 17. 5/26/2016Footer Text 17 Summary of features of labels with holograms in the fight against counterfeiters • 100% counterfeit proof elements • VTN app or WCO IPM track and trace • Sophisticated and proven technology • Surprisingly low cost • Easy integration as part of an enterprise-wide labeling solution
  18. 18. ENTERPRISE LABELING FOR ELECTRONICS INDUSTRY Craig Hodgson, Industry Manager, Loftware
  19. 19. ©2014 Loftware, Inc. | V.11.14 Enterprise Labeling Across the Value Chain
  20. 20. ©2014 Loftware, Inc. | V.11.14 Electronics Packaging Hierarchy Source: FDA
  21. 21. ©2014 Loftware, Inc. | V.11.14 Labeling Improvements GlobalMed Unique Medical Device Product ID: 342A4990 • Introduce color & branding • Dynamically include multiple languages • Graphic design integration • Integrate product master data (ERP, MDM) • Integrate production data (MFG, MES) • Rules based regulatory data & images • Change once, update many (Address, Logo) • Dynamically comply with providers • Extend to partners (3PL, Contract Mfg, Suppliers)
  22. 22. ©2014 Loftware, Inc. | V.11.14 • Align Enterprise Labeling with Integrated Business Processes – Receipts & Shipments – Inventory Movements – WIP Movements – Finished Goods Receipts • Leverage Investments in ERP • Respect Master Data • Eliminate End-User Training INTEGRATED BUSINESS PROCESSES Loftware Enterprise Labeling Solution
  23. 23. ©2014 Loftware, Inc. | V.11.14 • Extend ERP business process with integrated labeling process • Guarantee delivery and real-time print status • Include required label data that resides outside of ERP INTEGRATED BUSINESS PROCESSES INTEGRATION Loftware Enterprise Labeling Solution
  24. 24. ©2014 Loftware, Inc. | V.11.14 • Configure dynamic business logic to automate global labeling • Apply business rules based on ERP transactional data – Determine label format (e.g., based on customer or product number) – Enable variable label content (e.g., languages, warnings) – Dynamically retrieve label data from other sources – Spawn multiple outputs from a single print request INTEGRATED BUSINESS PROCESSES INTEGRATION BUSINESS LOGIC Loftware Enterprise Labeling Solution
  25. 25. ©2014 Loftware, Inc. | V.11.14 • Enable business users to design, update, and deploy labels in minutes versus months… – WYSIWYG design environment – Support for text, graphics, images – Extensive barcode symbologies – Unicode Compliance – Pre-built Templates INTEGRATED BUSINESS PROCESSES INTEGRATION BUSINESS LOGIC DESIGN & COMPOSITION Loftware Enterprise Labeling Solution
  26. 26. ©2014 Loftware, Inc. | V.11.14 • Maintain complete control over global label printing… – Monitor and manage global printer networks – Maximize speed and throughput leveraging native print drivers – Track print status within ERP – Receive automatic notifications INTEGRATED BUSINESS PROCESSES INTEGRATION BUSINESS LOGIC DESIGN & COMPOSITION DEVICE MANAGEMENT Loftware Enterprise Labeling Solution
  27. 27. ©2014 Loftware, Inc. | V.11.14 • Native support for 1,000+ devices – Thermal printers – RFID printers – Print & apply devices • Drive different makes and models of printers via a single template INTEGRATED BUSINESS PROCESSES INTEGRATION BUSINESS LOGIC DESIGN & COMPOSITION DEVICE MANAGEMENT LABEL DELIVERY Loftware Enterprise Labeling Solution
  28. 28. ©2014 Loftware, Inc. | V.11.14 • Extend enterprise labeling for business partners – Suppliers – Contractors – Customers – 3PLs INTEGRATED BUSINESS PROCESSES INTEGRATION BUSINESS LOGIC DESIGN & COMPOSITION DEVICE MANAGEMENT LABEL DELIVERY BUSINESS PARTNERS ON-DEMAND PRINT LABEL DELIVERY Loftware Enterprise Labeling Solution
  29. 29. ©2014 Loftware, Inc. | V.11.14 • Extend business processes with integrated labeling processes • Configure dynamic business logic to automate global labeling • Enable business users to rapidly design and update labels • Maintain complete control over global label printing • Native support for 1,000+ devices • Extend enterprise labeling to your business partners Loftware Enterprise Labeling Solution INTEGRATED BUSINESS PROCESSES INTEGRATION BUSINESS LOGIC DESIGN & COMPOSITION DEVICE MANAGEMENT LABEL DELIVERY BUSINESS PARTNERS ON-DEMAND PRINT LABEL DELIVERY
  30. 30. ©2014 Loftware, Inc. | V.11.14 Why Enterprise Labeling? • Automating Labeling & Eliminate Redundancy • Minimize Costly Downtime • Shorten Label Creation Times • Maximize Printing Performance Supply Chain Efficiency • Government Compliance (FSMA, EU1169/2011, GHS) • Industry Standards (GS1) • Regional Regulations Regulatory Standards • Meeting customer requirements • Speed / Flexibility • Brand awareness • Global Expansion Customer Responsiveness • Eliminate Business Disruptions • Centralize Label Data • Minimize Revenue Risks Business Continuity • Extend Access to Labeling • Share upstream/downstream requirements • Minimize the Need for Relabeling Enterprise Collaboration
  31. 31. ©2014 Loftware, Inc. | V.11.14 Questions? • Visit the Electronics industry page at • Loftware’s Top 5 Trends Survey Report is now available • Visit the Loftware blog at 31 Questions: George Perkous, Holoptica Craig Hodgson, Loftware For more information