1. House of Fashion and Luxury
Important dates
1992 Danny Wise establishes a little atelier of furs Haute Couture in Milan at Navigli.
After a while there’s born a real line of Danny Wise Haute Furrier’s and his
Parties became soon memorable as those of forte dei Marmi.
1993 It’s born the first line of swim suits in blown up peccary, which gets immediately a
Great's success.
The first collection of Haute Couture comes out, Patrizia Rossetti , first woman of the
group Fininvest chose to dress creation of DannyWise presenting the New Years
Eve party on unified television network.
1994 The atelier moves from Navigli, zone trend, to Foro Bonaparte, into a noble palace
Beside the Sforzesco Castle ; 8 windows diplays with private court on two levels ;
The image becomes stable from trend to Chic. The second line of fabric comes out:
Danny Wise “couture”.
1995 The third line of fabric gets born: Danny Wise “ Boutique “. Starts the first publicity
Campaign on Vogue and Harper Bazar, it’s time to celebrate, because after only three
Years Danny Wise returns on Vogue , this time with his own griffe , contrary once , when
his face utilized to publicize other griffes.
Danny Wise is the only man in life that been on Vogue first as a model and than as
Designer.
Oct.
1995 After only four years the dream of all Designers came true : in Montenapoleone , salon of
Intercontinental Fashion, inaugurates the first boutique Danny Wise.
Dec.
1995 The first Boutique Danny Wise is prize –winning as “ Display of the Years “ .
Fashion magazine call Danny Wise “infant prodigy “ of Couture “Meneghina” ; the
richest and most powerful European women compete for the art and the mastery of the
young prodigy for all the important events ; clothes and soft furs Danny Wise are noticed
from the First of the Scala of Milan to the Rosa Montecarlo Ball , to the Great Ball of
Vienna . female actors at Hollywood start to ask for his mastery; Danny Wise is more and
more obliged to travel so as to serve his selected and spoilt clientele asking for his
presence.

2. 1996 The Sicilian Haute Couture Workroom becomes atelier, and in this way came the second
atelier : The business relationship with clients from the U.S.A. becomes solidifield .
1997 Celebrates in Milan five years of the the birth of the Danny Wise trademark to On Stage
nightclub in via Manzoni, corner via Montenapoleone, one of the most exclusive street of
Milan, surrounded by 250 guests, all friends.
1997 At Beverly Hills , in a Hollywood villa on three levels and swimming –pool the thirt
atelier came out , the one and only in the world with a swimming –pool . DannyWise is
able to give a “ first time” to the city like Beverly Hills , super spoilt and full of everything.
And in Cover of the Los Angeles times : Danny Wise , able to give wealth to a city that
already represents luxury as a daring reality .
The Super Clients from the U.S.A. , daughters and wife of Presidents , daughters and wife
of Casino owners at Las Vegas cause an echo of talent of Danny Wise and make it came
to the hearing of Holly wood producers and immediately famous female actors and singers
of the calibre of Tippi Hedren , Julie fisher, Kim Basinger, Judy Foster , Melany Griffit ,
Elisabeth Baley, Mariah Carey , Ivana Spagna , Jennifer Lopez, and others less famous ,
so to become it , make appointments with his atelier at Beverly Hills.
There is a continuous coming and going of limousines and Rolls Royce to catch an
encounter, an autograph , a look, and advice of the master.
1997 The film producer Morgan Carey , brother of Mariah , wants the voice of Danny Wise for
a song in a film at Los Angeles “ Cool Crime “ and this way he became the sole stylist to
give the voice in a film , and he’s the only Italian , together with Franck Sinatra , to lend
his voice to American Feature.
1997 The President of United States , Mister Ronald Regan , grants audience to Danny Wise
at His Residence at Los Angeles . There he receives a Medal of Merit for his immense
talent and for the positive contribution given to the city of Los Angeles .
He is the only Designer in the life to receive invitations and request for his clothes in
occasion of the most important happenings of the world ( Accademy Awards , Music
Awards, Screen Awards , Animal Awards Hollywood ).
1998 Danny Wise becomes a style of living from the morning to evening. Opening of the
restaurant “ Il Vesuvio at Milan , meeting place for friends , singers, cinema directors
,models, Arabian princes , Italian and international female actors.
1999 The Atelier at Caltanissetta passed from one floor to three floors.
2000 September 2nd , Palermo wishes Danny Wise at home . At the theatre
Massimo , First Night of Fashion in Channel 5 with Massimo Giletti. Prize from
Italian Premiership, Azelio Ciampi.

3. 2001 March 4 th, Oscar for Career: “Nr.1 Sicilian in the World”
2002 July 8 th: Caltanissetta, a gift to his native land, an Open Air Fashion Show. 50
models, 30 hairdressers from Milan, 20 make-up artists from Paris, a film director
from Bologna, a staff of 200 persons, 3000 spot-lights, fireworks, 20 television cameras,
60 000 watt amplification. Ten years Danny Wise are celebrated this way, with about
15.000 clients, friends and curious incredulous. At the end of the evening he lifts up his
arms to form a W with his fingers, while another blue W is created by the fireworks in
a starry sky summer-night atmosphere. From the Mayor of Caltanissetta Danny Wise
receives a Prize for his Career.
2003 The basis in the world is created. Where this is possible, it’s time to put together the
workrooms and the offices by now in the world. By this the company carries on to
great goals: immortality of the griffe!!! It’s necessary to find new and international
collaborators. The Wise Palace is born. About 50.000 square under cover on two floors
and 250.000 square of spacious yard. Necessary a heliport so to give hospitality to
12.000 clients and friends, the year, coming from all over the world to ask for this
mastery.
2003 December. Danny Wise guest of Rai 1 The first Italian Radio TV special High
Fashion.
December. Inauguration of the Wise Palace in Milena and Fashion Show with
retrospective
Exhibition of the private collection of the Museum Danny Wise;
Ten years Danny Wise in the World.
2004. August 25 th: From the local government of Racalmuto ( Agrigento), grateful for his
Important work of diffusion of Italian Fashion over the ocean, Danny Wise receive the
Prize “Sicilian in the World”. Parades a very precious dress of the collection that
belongs to the private Museum Danny Wise
19 December 2004: DANNY WISE guest Hunt House in England, residence of the
Club Roll-Royce, his signature is required on the book of guests of honor, which will
remain forever.
2005 July 18 the
to the WISE Palace on the cut walk long 70 m.
DW Present the collection Haute Couture 2006.
November19 -20 Danny Wise guest of Lamborghini club Italy in Padova.
November 26 th
“ The Seduction is on The Air .
Photographic show DW 1992-2005.
DW publicity in the world.
DW Haute Couture out collection , Dress wearied by stars of Hollywood ,

4. The more beautiful women’s of DW 1992 since 2005.
2006 October 21: Danny Wise, the unanimous consensus was awarded the “Golden
Satyr”, for the Fashion from the hands Barbara Chiappini, for the work of
promoting Euro- Mediterranean world .
November 1: The renewed Chromaticity Boutiques of DANNY WISE.
2007 January 1: open the first mega store DANNY WISE. Three floors of luxury
international.
February 8: Another dream come true. The International Luxury brand of Verona
admits the House of Haute Couture and Luxury Danny Wise.
DANNY WISE among the top luxury brands in the world.
April: DANNY WISE set foot in Russia, and immediately cover. The magazine
Rossia, the first magazine of luxury in Russia, devotes its cover with a Haute Couture
dress DANNY WISE photographed in the 1 st seven-star hotel in Europe, “Town
House Galleria Hotel” 2 nd in the world after Dubai.
April 19: In Milan, very exclusive party for the magazine cover with Rossia DANNY
WISE dress at the Hotel Principe di Savoia (5 star hotels). Collection of 30 dresses
paraded DANNY WISE Haute Couture. The hundred guests including top figures of
Russia, top family Alabanians and the King of Nigeria asked for autographs for the 20
women in her family.
May 25 to 26: DANNY WISE celebrates its 15th anniversary with a series of events
between 25 and 26 May.
The Megastore opened on May 25 Corso Umberto No. 41, in which houses in distant
worlds and styles, the luxury-class American with French once visited and loved by
the designer.Five hundred square feet of extreme luxury on three floors, that build on
the great lesson of the American division of product according to the levels of quality
lines. On the ground floor are, in fact, women's accessories with a room devoted
entirely to footwear and to a Signature Home.
On the first floor there is the prestigious Fashion Boutique on the 2nd floor is the area
dedicated to the Couture woman with a large dining room and continuing Prive Haute
Couture, the peak of production, refined and exclusive to the lucky few, are as yet
only in the Ateliers Danny Wise of Los Angeles and Dubay.
With the opening of this Mega Store, at last, Sicilian women are given the opportunity
to have products in their region so far on the Italian territory only at “Via
Montenapoleone”.
On May 26, the steps in Piazza Luigi Capuana white backdrop to the parade with
more than 80 DANNY WISE best dresses created between 1992 and 2007 The event
was attended by about 5,000 people, including 300 eminent personalities of the
institutions, entertainment, journalism and industry. The staff is composed of 250

5. persons, 50 models from around the world, 40 hair stylists, 40 make-up artists and
more than, Mind-boggling numbers for an unforgettable event.
2009 The editor of First Class Luxury Tempetation devotes its cover to the designer with
his face.
On May 30 the entire Corso Umberto 1, the path of fashion and the most 'important
for two days is closed to traffic entirely for DW , more than 1,000 people from around
the world, friends, clients, fans, journalists and v.ip., came for him .
The Seduction is on the air
Celebrate si its 17 years: Organise 3 events on the same day.
DW Event 10:00 am before hosting its Megastore and being mayor partner of the
prestigious Targa Florio, never passed from Caltanissetta before , and only thanks to
Danny Wise went from Caltanissetta and stops at Megastor with 70 cars and with the
honor of N.D. Marc.sa Afan De Rivera Costanza Florio, the last descendant of the
organizer of the House who gave his name to the event. The guest of honor and the
Parent Club Lotus Maserati Sicily
DW Museum to 18.00 p.m. N. 42 Creation Museum of Danny Wise on plaster busts
replica of Canova. On a 1400 grand bastion of yellow stone.
Photo exhibition with N. 50 of covers and adversting and campaings and women who
have won the Oscar of the House wearning dresses Danny Wise resting just beneath
these clothes sculpture.
DW Gala at 21.00 Gran Gala in a former convent courtyard, dinner and presentation
of the cover of First Class Luxury Tempetation, with the face of the designer, we
remind you that DANNY WISE and 'the only designer to have been living on both
Vogue model by designer.
2010 Danny Wise designed the bag for Man.
From the 70 th who did not a stylist draw a bag for man, only for the numbers 1 the
Louis and are the more expensive in the World 103. 000 euro for it.