Facebook has over 773 million users who spend an average of 25 minutes per day on the site. This level of engagement and sharing of personal information can impact users' behaviors and society in several ways. Specifically, it can lead to increased consumption and buying due to trends seen on the site, more compulsive buying due to peer and social pressures, and stress from spending more time online and friction in real-world interactions. On a societal level, Facebook facilitates the amalgamation of different cultures and backgrounds and the development of a more global culture through shared content and causes across borders.

1. Some random thoughts on Impact of
Facebook on Users and Society

2.  The most popular social networking site
◦ 773.77 Million Users (source: socialbakers)
◦ If Facebook was a country, it would be the 3rd
populous country
 Avg. time spent on Facebook 25 Minutes
(ComScore) – up by 6% from 2009 to 2010

3. Material
Cultural Behavioural

4.  Increased consumption & buying
•Trends happening
•Need to update my profile
with cool pics of mine or taken
Cameras by me
•Product integration – GPS and
directly upload to FB through
cameras
•Increased reasons to travel –
Information, events
Travel •Trends: Friends reunion, Old
students meet, group travels,
etc

5. •Trends
Compulsive •Peer & Network
Buying pressure
•Identity Seeking
•Trends:
•Private becoming
More
public
Truthful
•Increased chance of
lie being exposed
•Trends:
•Spending more time
More Stress online
•Friction in real world
experiences

6. •Trends:
•Various people of
different backgrounds
Amalgamation
coming together
•Fusion of beliefs and
customs
•Trends:
•Freedom of expression
Global Culture
•Transnational support
for local Social causes

7.  Friends update in my Facebook network
 Lady Greenfield on social networking sites and your health
 Insead.edu
 NYtimes.com
Santosh E.G.
Associate Vice President – Digital
MRM Worldwide, India
Read more at: http://mycysphere.blogspot.com/