IMPACT OF COVID-19 ON THE EVENT INDUSTRY and ACROSS SECTORS. with global outlooks and impacts across different sectors

1. MOHANLAL SUKHADIYA UNIVERSITY,
UDAIPUR
DEPARTMENT OF TOURISM & HOTEL
MANAGEMENT

2. IMPACT OF COVID-19 ON THE EVENT INDUSTRY
PROJECT PRESENTATION
● SUBMITTED BY -
PURVI TIWARI
● SEMESTER - 8TH
BHM SEMESTER
● DATE - 22/May/ 2021

3. INDEX
S.No. CONTENT Slide No.
1 THE GLOBAL OUTLOOK 03
2 INDIAN STORY 06
3 IMPACT ACROSS SECTOR 07-11
4 CONDITION OF THE EPIDEMIC ON VARIOUS SECTORS 12-15
5 THE NEW NORMAL 16- 19
6 COMPARISON BETWEEN NORMAL AND NEW NORMAL 20-22
7 Bibliography 23

4. THE GLOBAL OUTLOOK.
The entire spectrum of M.I.C.E (meetings-
incentives-convention-exhibition) as they
call it is a $1,000 Bn market and COVID –
19 is responsible for impacting 25.9 Mn
total job at a global level. These numbers
are higher when you add to it the
entertainment-based events like live
concerts, sports meets, religious events,
and award ceremonies. Let us try and
understand the impact that Covid-19 has
had on such a large industry.

5. THE GLOBAL OUTLOOK (CONTD.)
● Thousands of events that are categorized under 22 different categories were cancelled
from early February as the spread of the virus started to accelerate globally. The first
major shock came in the month of February when the most anticipated global event
Mobile World Congress announced the cancellation of its 2020 edition.
By mid-march, it took a toll on the entire industry and we saw a 100% cancellation in all
events across all the sectors. The industry incurred a loss of approximately $666 Mn and
many event professionals personally witnessed a loss of employment.

6. INDIAN STORY
● In India, a recent survey was done by EEMA
(Events and Entertainment Management
Association) that was shared with GoI and
Ernst & Young suggests that the Indian
events and exhibition sector is expected to
take an INR 1 Tn hit as almost all big scale
events across categories have been
postponed or cancelled because of the
outbreak.
According to the report, in India alone, the
sectors account for the employment of 60
million people of which 10 million were
directly affected due to the crisis

7. IMPACT ACROSS SECTORS.
● Business
All corporate meetings, AGMs, partner
meets, product launches, tech and non-
tech conferences, seminars and
association meets – all these are broadly
categorized as “Business Events”. The
impact of the cancellation of the business
events was significantly intense and we
do not predict a revival before the end of
June, at the least. In fact, the events that
were scheduled for the end of the year
have already been postponed to 2021.

8. ● Exhibitions And Trade Fairs
Exhibitions and trade fairs alone account for
up to 60,000 events in leading 11 countries.
These events generally observe a huge
gathering of buyers and sellers across all
domains and provide heavy business to the
venues and convention centres. These
vendors will be the most affected amongst
the MICE sector due to the coronavirus
lockdown since a major portion of their
earnings is through sponsorships and
exhibitor participation.
IMPACT ACROSS SECTORS (CONTD)

9. IMPACT ACROSS SECTORS (CONTD.)
● Sports, Entertainment And
Tourism
Events that are organized to support
tourism and regional business have
called off their current year’s editions,
and the most recent example of which is
the Expo 2020, Dubai that was
originally scheduled in October 2020.
This sector also witnessed the
cancellation of the Tokyo Olympics and
other events like the Football leagues
internationally and IPL nationally, who
have also cancelled their 2020 edition.

10. IMPACT ACROSS SECTORS (CONTD.)
● Social
Government norms will now regulate religious conferences, weddings,
parties, festive gatherings and more. Organising these events is unlikely
to begin before June/July, and then too there will be a mandatory
requirement of multiple approvals which may involve a lot of paperwork
hence leading to a restricted version of the originally planned event.

11. IMPACT ACROSS SECTORS (CONTD.)
● Economists world-over expect the global economy to shrink in the first
quarter of 2020, a first since the 2008 financial crisis. With the number
of cases rising sharply on a daily basis, even if the pandemic is
contained soon, the ripple-effects will be felt across the world well into
the year, pushing all major economies into a possible recession.

12. LET’S LOOK AT FEW MEASURES THAT HAVE BEEN
TAKEN TO MITIGATE THE DAMAGE:
● In India Event and Entertainment
Management Association (EEMA)
have urged the government to
extend processes such as tax
refunds, loan facilities for the
Ministry of Micro, Small and
Medium Enterprises (MSME) sector
and artistes to help reduce the
negative impact on the livelihood of
people involved in the entertainment
and event space.

13. MEASURES (CONTD)
● Corporates have been using video
conference facilities for
conducting internal meetings
already, mostly with the intention
of trying to run the operations
effectively with due consideration
to the ‘work from home’ initiative.
Video conferencing solutions by
Gotowebinar, Kaltura and Zoom
have seen an unprecedented surge
in demand.

14. MEASURES (CONTD)
● Use of mobile app technology as a conduit
for attendee/staff interaction. Hotels are
looking to minimize risks at every guest
connection point – and mobile plays a key
role. From check-in/check-out via their
own devices to food service and almost all
aspects of guest/staff communication, these
ubiquitous devices are a significant part of
the meetings and events recovery. What’s
more, mobile integration is a great way to
collect data such as guest spending,
housekeeping and meal preferences, loyalty
points, and more. This, in turn, could drive
incremental revenue opportunities.

15. MEASURES (CONTD)
● Advanced event space configuration to
accommodate safety and social
distancing. Smaller meetings are taking
place in ballrooms designed to fit 300
people – such is the reality of today’s
in-person meetings. As a result, room
diagramming and interactive floor plans
are becoming critical tools – something
that’s increasingly front and center with
event planners. They want to know how
the room will accommodate regulations
and still create a good in-person
experience.

16. THE NEW NORMAL
● Physical distancing to the maximum extent possible
● Use of face coverings by workers (where respiratory protection is not already required)
and customers/clients
● For indoor locations, ensuring adequate ventilation in all spaces
● Frequent handwashing and regular cleaning and disinfection
● Training workers on these and other elements of the COVID-19 prevention program.
● The host of an indoor event at a private residence must limit the number of attendees at
all times to:
○ No more than 10 persons
● The host of an outdoor event at a private residence (such as a backyard) must limit the
number of attendees at all times to:
○ No more than 25 persons

17. THE NEW NORMAL
● The host of an indoor event held at an event venue (e.g., hotels, private clubs, and
space available for lease) or in a public setting (e.g., public parks) must limit the
number of attendees at all times to:
○ No more than 100 persons
● For outdoor events held at an event venue (e.g., hotels, private clubs, and space
available for lease) or in a public setting (e.g., public parks) a host must limit the
number of attendees at all times to:
○ No more than 150 persons
● Occupancy counts in all cases must include all attendees, but may exclude event staff
or other workers.
● In addition to the capacity restrictions specified above, all participants in indoor and
outdoor gatherings, including gatherings at private residences, must maintain at least 6
feet of physical distance whenever possible.

18. THE NEW NORMAL
● An event will violate these capacity limits where, regardless of the actual number of
attendees, it is not reasonably possible for all participants regularly to maintain 6 feet
of separation
● Restaurants hosting events must adhere to the capacity limits specified in these
standards.
● Stagger lunch and break times for workers, regulate the maximum number of people in
one place, and ensure at least 6 feet of physical distancing.
● Valet parking operations must be provided with hand sanitizer and should use sanitizer
before and after parking vehicles.

19. THE NEW NORMAL
● Ensure separation of 6 feet or more between individuals
○ Close or reconfigure worker common spaces and high density areas where workers
are likely to congregate) to allow social distancing. Employers are encouraged to
close break rooms or limit their use
○ Physical partitions must separate workstations that cannot be separated by 6 feet or
more (partitions must extend to at least 6 feet in height)
○ For customer facing enterprises, install visual social distancing markers to
encourage customers to remain 6 feet apart (e.g., lines to make payments, lines to
use the restroom) and physical barriers for checkout stations where possible
○ Mark rooms and hallways to indicate 6 feet separation

20. COMPARISON BETWEEN NORMAL AND NEW NORMAL
Here, an image which shows the era of normal as compare to new normal.. This is the
time when the meetings and interviews were conducted in person and now it’s shifted to
virtual meets and interview.

21. COMPARISON BETWEEN NORMAL AND NEW NORMAL
This image here shows people in a room where they share the ideas in person and now it all
started to happen virtually over zoom meeting , google meets , webex , and so on. where the
time is a limitation, so as words.

22. COMPARISON BETWEEN NORMAL AND NEW NORMAL
Before the epidemic the wedding was used to be a good excuse for huge gatherings but after
adaptation of the new normal, guest and family member are become limited and so are other
gatherings.

23. Bibliography
- https://www.euruni.edu/blog/event-industry-impact-covid-19/
- https://www.gettyimages.in/
- https://www.pcma.org/covid-19-impact-events-industry-planners-
survey-results/
- https://www.mass.gov/info-details/safety-standards-and-checklist-
indoor-and-outdoor-events#social-distancing-and-capacity-limits-
- https://www.thedenverchannel.com/
- https://economictimes.indiatimes.com/defaultinterstitial.cms

24. THANK YOU.