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Impact Driven Development
RICHARD WELLUM
richard@nhance.today
NHANCE.TODAY
Why do businesses build
software?
@richardw1001 |
nhance.today
Why do businesses build
software?
To make an impact!
@richardw1001 |
nhance.today
Impact Driven Development
RICHARD WELLUM
richard@nhance.today
NHANCE.TODAY
@richardw1001 |
nhance.today
INSTEAD OF...
“Twice the work in
half the time”
@richardw1001 |
nhance.today
AIM FOR
“Twice the impact in
half the time”
Output
How much stuff you’ve done
@richardw1001 |
nhance.today
Outcome
How much difference you've
made
@richardw1001 |
nhance.today
“Working software is the
primary measure of
progress”
7TH PRINCIPLE, AGILE MANIFESTO
@richardw1001 |
nhance.today
Working
≠
Ready to release
@richardw1001 |
nhance.today
Working
=
Making measurable impact!
@richardw1001 |
nhance.today
Impact Questions
For bigger outcomes,
sooner
@richardw1001 |
nhance.today
What’s most important,
right now?
IMPACT DRIVEN DEVELOPMENT - STEP 1
@richardw1001 |
nhance.today
What’s most important,
right now?
IMPACT DRIVEN DEVELOPMENT - STEP 1
● Who are your customers? What matters most to them?
● What are the current business objectives? Why?
● What are the weakest things about your product right now?
Example: getting more customers, keeping customers, saving time
@richardw1001 |
nhance.today
What’s most important,
right now?
IMPACT DRIVEN DEVELOPMENT - STEP 1
● When you improve the weakest thing enough, it will stop being the priority
● You’ll need to re-assess as you go along
● You’ll need a planning process that lets you steer as you go
@richardw1001 |
nhance.today
What does better look like?
IMPACT DRIVEN DEVELOPMENT - STEP 2
@richardw1001 |
nhance.today
What does better look like?
IMPACT DRIVEN DEVELOPMENT - STEP 2
● What are you hoping to see? Why?
● There’s always room for improvement - “done” is misleading as a concept
● How much better is “good enough - for now”?
@richardw1001 |
nhance.today
What does better look like?
IMPACT DRIVEN DEVELOPMENT - STEP 2
● What could you measure to see improvements?
● How can you measure these easily?
● What are their current scores?
Examples: user feedback, analytics, performance metrics, survey scores...
@richardw1001 |
nhance.today
Where’s the leverage?
IMPACT DRIVEN DEVELOPMENT - STEP 3
@richardw1001 |
nhance.today
Where’s the leverage?
IMPACT DRIVEN DEVELOPMENT - STEP 3
● Pareto principle - “20% (or less) of inputs lead to 80% (or more) of outputs
● Which parts add the most value? How can you focus on these?
● Which parts take the most effort? How can you reduce or eliminate these?
How: break down metrics, simplify design, filter designs for cost/value ratio
@richardw1001 |
nhance.today
How can we deliver an
outcome sooner?
IMPACT DRIVEN DEVELOPMENT - STEP 4
@richardw1001 |
nhance.today
How can we deliver an
outcome sooner?
IMPACT DRIVEN DEVELOPMENT - STEP 4
● Measure and optimise for cycle time
● That is mainly driven by:
○ Architecture/technical strategy
○ Team autonomy
○ Delivery/release strategy
● Focus on purpose, eliminate waste
@richardw1001 |
nhance.today
How can we deliver an
outcome sooner?
IMPACT DRIVEN DEVELOPMENT - STEP 4
● Good quality strategy, so you can release confidently at speed
● Design for releasability - feature toggles, rollout model, canary releases, etc
● Collaborate - eliminate hand-offs and build as a team
@richardw1001 |
nhance.today
Impact Driven Development
IN SUMMARY
● What’s most important, right now?
● What does better look like?
● Where’s the leverage?
● How can we get an outcome sooner?
@richardw1001 |
nhance.today
Impact Driven Development
IN SUMMARY
● What’s most important, right now?
● What does better look like?
● Where’s the leverage?
● How can we get an outcome sooner?
In association with
101ways.com
Brought to you by
nhance.today

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Impact driven development

  • 1. Impact Driven Development RICHARD WELLUM richard@nhance.today NHANCE.TODAY
  • 2. Why do businesses build software? @richardw1001 | nhance.today
  • 3. Why do businesses build software? To make an impact! @richardw1001 | nhance.today
  • 4. Impact Driven Development RICHARD WELLUM richard@nhance.today NHANCE.TODAY
  • 6. @richardw1001 | nhance.today AIM FOR “Twice the impact in half the time”
  • 7. Output How much stuff you’ve done @richardw1001 | nhance.today
  • 8. Outcome How much difference you've made @richardw1001 | nhance.today
  • 9. “Working software is the primary measure of progress” 7TH PRINCIPLE, AGILE MANIFESTO @richardw1001 | nhance.today
  • 12. Impact Questions For bigger outcomes, sooner @richardw1001 | nhance.today
  • 13. What’s most important, right now? IMPACT DRIVEN DEVELOPMENT - STEP 1 @richardw1001 | nhance.today
  • 14. What’s most important, right now? IMPACT DRIVEN DEVELOPMENT - STEP 1 ● Who are your customers? What matters most to them? ● What are the current business objectives? Why? ● What are the weakest things about your product right now? Example: getting more customers, keeping customers, saving time @richardw1001 | nhance.today
  • 15. What’s most important, right now? IMPACT DRIVEN DEVELOPMENT - STEP 1 ● When you improve the weakest thing enough, it will stop being the priority ● You’ll need to re-assess as you go along ● You’ll need a planning process that lets you steer as you go @richardw1001 | nhance.today
  • 16. What does better look like? IMPACT DRIVEN DEVELOPMENT - STEP 2 @richardw1001 | nhance.today
  • 17. What does better look like? IMPACT DRIVEN DEVELOPMENT - STEP 2 ● What are you hoping to see? Why? ● There’s always room for improvement - “done” is misleading as a concept ● How much better is “good enough - for now”? @richardw1001 | nhance.today
  • 18. What does better look like? IMPACT DRIVEN DEVELOPMENT - STEP 2 ● What could you measure to see improvements? ● How can you measure these easily? ● What are their current scores? Examples: user feedback, analytics, performance metrics, survey scores... @richardw1001 | nhance.today
  • 19. Where’s the leverage? IMPACT DRIVEN DEVELOPMENT - STEP 3 @richardw1001 | nhance.today
  • 20. Where’s the leverage? IMPACT DRIVEN DEVELOPMENT - STEP 3 ● Pareto principle - “20% (or less) of inputs lead to 80% (or more) of outputs ● Which parts add the most value? How can you focus on these? ● Which parts take the most effort? How can you reduce or eliminate these? How: break down metrics, simplify design, filter designs for cost/value ratio @richardw1001 | nhance.today
  • 21. How can we deliver an outcome sooner? IMPACT DRIVEN DEVELOPMENT - STEP 4 @richardw1001 | nhance.today
  • 22. How can we deliver an outcome sooner? IMPACT DRIVEN DEVELOPMENT - STEP 4 ● Measure and optimise for cycle time ● That is mainly driven by: ○ Architecture/technical strategy ○ Team autonomy ○ Delivery/release strategy ● Focus on purpose, eliminate waste @richardw1001 | nhance.today
  • 23. How can we deliver an outcome sooner? IMPACT DRIVEN DEVELOPMENT - STEP 4 ● Good quality strategy, so you can release confidently at speed ● Design for releasability - feature toggles, rollout model, canary releases, etc ● Collaborate - eliminate hand-offs and build as a team @richardw1001 | nhance.today
  • 24. Impact Driven Development IN SUMMARY ● What’s most important, right now? ● What does better look like? ● Where’s the leverage? ● How can we get an outcome sooner? @richardw1001 | nhance.today
  • 25. Impact Driven Development IN SUMMARY ● What’s most important, right now? ● What does better look like? ● Where’s the leverage? ● How can we get an outcome sooner? In association with 101ways.com Brought to you by nhance.today

Editor's Notes

  1. Building software is expensive Businesses build for impact! Competitive advantage Developers build to be proud of impact
  2. Title of scrum book Well-intentioned, but misinterpreted Can lead to nightmare of dark agile - weaponised against the team Is the wrong question
  3. Better version - doesn’t matter how much work you do, matters what impact it has
  4. The main focus traditionally - assembly lines, industrial revolution, Taylorism,
  5. What really matters - what’s the real objective - what does the stuff you did lead to?
  6. 7th principle in agile manifesto Depends how you define working
  7. Definition of done Piling up unreleased work, batches Linear flow No feedback loop
  8. Means released, and getting good results Might need iteration to achieve this