The document discusses search engine optimization (SEO) and provides an overview of how to effectively implement an SEO strategy. It outlines the key steps as understanding the client's business, auditing their website to identify gaps, prioritizing opportunities, implementing changes, measuring results, and iterating the process. The document emphasizes that SEO requires a team approach involving both technical and strategic expertise to properly understand goals, make improvements, and track outcomes.
Market watch: what's changing in the digital / SEO marketplace and how is this relevant to charities?
Industry best practice: SEO processes & skills
SEO insight and measurement, financial planning
Art of Digital London August 2012 - Crowdfunding, Patrick Hussey ArtofDigitalLondon
Crowdfunding platforms are increasingly being used to fund civic projects through partnerships between governments, brands, and crowds. This represents a shift from funding based on aesthetic appeals to individual donors, to an interactive and collective model. Examples given include platforms like Stompy, App,net, and Pebble that have used crowdfunding to fund projects. While the OUYA gaming console may have been poor technology, crowdfunding allows for open development of projects. Crowdfunding brings together aspects of capitalism, communism, and mass appeal through campaigns involving cute animals like cats.
Art of Digital London August 2012 - Crowdfunding - Sarah GeeArtofDigitalLondon
The document discusses crowdfunding as an alternative approach to traditional arts fundraising. It notes that crowdfunding has the biggest potential in individual giving due to economic circumstances. A joined-up approach using crowdfunding could help create new and deeper donor relationships by leveraging demographic and technological changes. The document then provides an overview of how crowdfunding works through platforms like AngelShares, what incentives and creative campaigns have been successful, and potential barriers to the success of crowdfunding for arts organizations.
The document provides information on how Hitler and the Nazis utilized various aspects of society and government to consolidate power and propagate their racist ideology. It discusses how Hitler assigned economic recovery to Hjalmar Schacht and aimed for full production and employment through public works programs, resulting in infrastructure projects. It also describes how the Nazis reorganized education, youth groups, women's roles, language and the media to indoctrinate the populace, especially children, with Nazi ideals of Aryan supremacy and anti-Semitism. All dissent was purged and society was tightly controlled and mobilized for Hitler's goals of war and racial conquest in Europe.
This document discusses the meaning and forms of democracy. It explains that in modern democracies, not all citizens directly rule due to the large number of people involved. Instead, a majority is allowed to make decisions on behalf of others through a representative democracy. For a true democracy to exist, the document argues that no citizen should go hungry and all must have equal ability to participate in decision making through education and resources.
The preamble of the Indian constitution outlines its basic philosophical values including sovereignty, socialism, secularism, democracy, justice, liberty, equality and fraternity. Drafting the constitution was challenging given India's diversity and the trauma of partition. The constituent assembly, composed of elected representatives from across India, deliberated for over two years to craft a constitution that would unite the country and protect fundamental rights for all.
This document provides an overview of major aspects related to World War I, the period between the two world wars, World War II, Nazism, and Adolf Hitler. It covers topics like the emergence of Nazism in Germany, key events in both world wars, Hitler's rise to power, the establishment of his dictatorship, Nazi ideology and policies, and the Holocaust. The document also discusses economic conditions, treaties, resistance movements, and Nazi approaches toward different groups.
How did you use media technologies in the construction and researchStellaK17
For research and planning, the group watched music videos on YouTube from similar genres to get inspiration for their own music video. They filmed a preliminary video to practice lip syncing and using video editing software. During production, they used their phones to take pictures, record vlogs, and upload notes. They created social media accounts to engage fans and promote their work. Final Cut Express was used for advanced video editing like split screens due to its superior features over iMovie. A variety of software was used to design additional marketing materials.
The digestive system breaks down food into smaller molecules that can be absorbed and used by the body. It begins with ingestion in the mouth and ends with waste excretion from the anus. Accessory organs like the liver, gallbladder and pancreas produce enzymes, bile and juices that aid in digestion as food passes through the esophagus, stomach, and small and large intestines where nutrients are absorbed and waste is eliminated.
The document describes the 7 layers of the OSI model from application layer to physical layer. The application layer allows users to interact with applications like web browsers and email clients. The presentation layer formats data like text, images, video, and sound. The session layer creates and maintains separate sessions for different applications. The transport layer determines whether to send data reliably or unreliably based on importance. The network layer assigns IP addresses and routes data. The data link layer checks MAC addresses and data integrity. The physical layer generates electrical pulses to send data through cables. Data moves through each layer from source to destination PC.
The document provides guidance on effectively using PowerPoint for presentations. It discusses:
1) Understanding your audience and venue when designing slides, such as using large fonts that are readable from all seats in the lecture hall.
2) Organizing slides with clear titles and limiting content to maintain audience focus on what is being presented.
3) Testing equipment ahead of time to avoid technical difficulties that could disrupt the presentation.
The document discusses how forest societies and colonialism impacted forests in India. It describes how the British colonial government prioritized commercial forestry through plantations of single tree species. This led to large scale deforestation that cleared natural forests. Local forest dwelling communities struggled as their daily practices like grazing and collecting forest products became illegal under new forest acts and management. There were conflicts over land and resources between colonial commercial interests and local forest dependent populations.
The document discusses search engine optimization (SEO) and provides an overview of how to effectively implement an SEO strategy. It outlines the key steps as understanding the client's business, auditing their website to identify gaps, prioritizing opportunities, implementing changes, measuring results, and iterating the process. The document emphasizes that SEO requires a team approach involving both technical and strategic expertise to properly understand goals, make improvements, and track outcomes.
Market watch: what's changing in the digital / SEO marketplace and how is this relevant to charities?
Industry best practice: SEO processes & skills
SEO insight and measurement, financial planning
Art of Digital London August 2012 - Crowdfunding, Patrick Hussey ArtofDigitalLondon
Crowdfunding platforms are increasingly being used to fund civic projects through partnerships between governments, brands, and crowds. This represents a shift from funding based on aesthetic appeals to individual donors, to an interactive and collective model. Examples given include platforms like Stompy, App,net, and Pebble that have used crowdfunding to fund projects. While the OUYA gaming console may have been poor technology, crowdfunding allows for open development of projects. Crowdfunding brings together aspects of capitalism, communism, and mass appeal through campaigns involving cute animals like cats.
Art of Digital London August 2012 - Crowdfunding - Sarah GeeArtofDigitalLondon
The document discusses crowdfunding as an alternative approach to traditional arts fundraising. It notes that crowdfunding has the biggest potential in individual giving due to economic circumstances. A joined-up approach using crowdfunding could help create new and deeper donor relationships by leveraging demographic and technological changes. The document then provides an overview of how crowdfunding works through platforms like AngelShares, what incentives and creative campaigns have been successful, and potential barriers to the success of crowdfunding for arts organizations.
The document provides information on how Hitler and the Nazis utilized various aspects of society and government to consolidate power and propagate their racist ideology. It discusses how Hitler assigned economic recovery to Hjalmar Schacht and aimed for full production and employment through public works programs, resulting in infrastructure projects. It also describes how the Nazis reorganized education, youth groups, women's roles, language and the media to indoctrinate the populace, especially children, with Nazi ideals of Aryan supremacy and anti-Semitism. All dissent was purged and society was tightly controlled and mobilized for Hitler's goals of war and racial conquest in Europe.
This document discusses the meaning and forms of democracy. It explains that in modern democracies, not all citizens directly rule due to the large number of people involved. Instead, a majority is allowed to make decisions on behalf of others through a representative democracy. For a true democracy to exist, the document argues that no citizen should go hungry and all must have equal ability to participate in decision making through education and resources.
The preamble of the Indian constitution outlines its basic philosophical values including sovereignty, socialism, secularism, democracy, justice, liberty, equality and fraternity. Drafting the constitution was challenging given India's diversity and the trauma of partition. The constituent assembly, composed of elected representatives from across India, deliberated for over two years to craft a constitution that would unite the country and protect fundamental rights for all.
This document provides an overview of major aspects related to World War I, the period between the two world wars, World War II, Nazism, and Adolf Hitler. It covers topics like the emergence of Nazism in Germany, key events in both world wars, Hitler's rise to power, the establishment of his dictatorship, Nazi ideology and policies, and the Holocaust. The document also discusses economic conditions, treaties, resistance movements, and Nazi approaches toward different groups.
How did you use media technologies in the construction and researchStellaK17
For research and planning, the group watched music videos on YouTube from similar genres to get inspiration for their own music video. They filmed a preliminary video to practice lip syncing and using video editing software. During production, they used their phones to take pictures, record vlogs, and upload notes. They created social media accounts to engage fans and promote their work. Final Cut Express was used for advanced video editing like split screens due to its superior features over iMovie. A variety of software was used to design additional marketing materials.
The digestive system breaks down food into smaller molecules that can be absorbed and used by the body. It begins with ingestion in the mouth and ends with waste excretion from the anus. Accessory organs like the liver, gallbladder and pancreas produce enzymes, bile and juices that aid in digestion as food passes through the esophagus, stomach, and small and large intestines where nutrients are absorbed and waste is eliminated.
The document describes the 7 layers of the OSI model from application layer to physical layer. The application layer allows users to interact with applications like web browsers and email clients. The presentation layer formats data like text, images, video, and sound. The session layer creates and maintains separate sessions for different applications. The transport layer determines whether to send data reliably or unreliably based on importance. The network layer assigns IP addresses and routes data. The data link layer checks MAC addresses and data integrity. The physical layer generates electrical pulses to send data through cables. Data moves through each layer from source to destination PC.
The document provides guidance on effectively using PowerPoint for presentations. It discusses:
1) Understanding your audience and venue when designing slides, such as using large fonts that are readable from all seats in the lecture hall.
2) Organizing slides with clear titles and limiting content to maintain audience focus on what is being presented.
3) Testing equipment ahead of time to avoid technical difficulties that could disrupt the presentation.
The document discusses how forest societies and colonialism impacted forests in India. It describes how the British colonial government prioritized commercial forestry through plantations of single tree species. This led to large scale deforestation that cleared natural forests. Local forest dwelling communities struggled as their daily practices like grazing and collecting forest products became illegal under new forest acts and management. There were conflicts over land and resources between colonial commercial interests and local forest dependent populations.
3. Immateriaalioikeudet
• Immateriaalioikeuksilla tarkoitetaan aineettomia oikeuksia
• Esimerkiksi tekijänoikeus ja patenttioikeus
• Suojaavat luovaa toimintaa
• Ajallisesti rajoitettuja
• Ei rekisteröintivelvoitetta
• Yksinoikeuden tapaisia kuten omistusoikeus
4. Tekijänoikeudet
• Suoja luovalle työlle (kuvataide, musiikki, kirjallisuus...)
• Tekijällä on yksinoikeus määrätä työnsä tuloksesta eli siitä, mitä
työllään tekee.
• Luovan työn tekijä saa elantonsa myymällä teoksiansa ja niiden
käyttöoikeuksia.
• Työn tulos = teos
• Syntyy samalla kuin teos
• Voimassa 70 vuotta tekijän kuolinvuoden päättymisestä. Jos tekijöitä
on useampia, niin suoja-aika alkaa viimeksi kuolleen tekijän
kuolinvuodesta.
5. Tekijänoikeudet
1. Taloudelliset oikeudet eli valmistetaanko kopioita ja annetaanko
teos yleisön saataville
2. Moraaliset oikeudet eli saako teosta esimerkiksi muokata tai
kääntää
• Teoksen käyttöön voi pyytää lupaa tekjältä tai oikeudenhaltijalta tai
tekijänoikeusjärjestöltä (esim. Gramex, Sanasto)
• Esim. kuvan käyttäminen julkaisussa tai lataaminen internetiin
6. Tekijänoikeuden siirtäminen
• Mahdollista, kokonaan tai osittain
• Mieluiten kirjallisesti
• Perintönä, testamentilla
• Moraaliset oikeudet eivät siirry eli tekijän nimi on mainittava
7. Teos
• Luovan työn tulos - riittävän omaperäinen ja itsenäinen = teoskynnys
• Näytelmät, tietokoneohjelmat, kartat, rakennukset...
• Käyttötarkoituksella, taiteellisella tasolla, tekniikalla tai materiaalilla ei
ole merkitystä
• Teoskynnys eli kukaan toinen ei päätyisi samaan lopputulokseen
vastaavassa työssä
• Tekijänoikeus suojaa ulkomuotoa ja ilmaisutapaa
• Aiheella, tiedolla, idealla, juonella tai rakenteella ei ole
tekijänoikeuden suojaa
8. Lähioikeudet
• Muistuttavat tekijänoikeuksia
• Ei vaadi teokselta omaperäisyyttä tai itsenäisyyttä
• Suojaavat mm. valokuvaa tai teoksen esitystä
• Suoja-aika yleensä 50 vuotta esim. valokuvan ottamisvuoden
päättymisestä
• Lähioikeuksia siis esim. valokuvaajalla, äänitetuottajalla tai esittävällä
taiteilijalla
9. Lupaa ei tarvita
• Yksityinen käyttö
• Yksityinen käyttö ei koske tietokoneohjelmia ja digitaalisessa muodossa
olevia tietokantoja
• Siteeraus
• Luvaton käyttö: hyvitys; korvaus; rikosoikeudellinen ragaistus
• Lähteet: Tekijänoikeuden ABC. Kopiraitti - Reitti tekijänoikeuteen. OKM;
Suomen Akatemian IPR-opas tutkijoille
• Tekijänoikeuslaki
11. Mistä on kysymys?
• Höllennyksiä tekijänoikeuksiin kansainvälisesti
pitävällä juridisella lisenssillä
Creative Commons
• Syntyi 2001 Yhdysvalloissa
• Suomessa (2012 alkaen) Aalto-yliopiston
vastuulla
• Tekijä saa valita, mitä kaikkea hänen työllään
voi tehdä
• Aina pitää kertoa, kuka alkuperäinen tekijä on
Kuva: CC-BY 3.0 CreativeCommons.fi
12. Lisensointivaihtoehdot
LISENSSI
MITÄ SAA TEHDÄ
Nimi mainittava (BY)
Teoksella saa tehdä mitä vain (levittää, jaella, näyttää ja
muokata), jos alkuperäinen tekijä mainitaan
Ei kaupalliseen käyttöön (NC)
Teosta saa levittää, jaella, näyttää ja muokata eikaupallisessa käytössä.
Ei jälkiperäisiä
Teosta saa levittää, jaella ja näyttää, mutta sitä ei saa
muokata tai muunnella.
Sama lisenssi
Teoksesta tehtyjä muokattuja versiota
(”jälkiperäisteoksia”) saa levittää VAIN samalla lisenssillä
kuin alkuperäisteostakin
Kuvat: CC-BY 3.0
CreativeCommons.fi
14. Miten liitän työhöni CC-lisenssin?
• Creativecommons.fi
Julkaise
• Auttaa valitsemaan oikean
lisenssin ja merkitsemään
teoksesi oikealla tavalla
Kuva: CC-BY-ND 3.0
ClaireSable @ DeviantArt