The document discusses various marketing communication and branding strategies for a course on integrated marketing communication and brand marketing. It covers topics like personal selling, public relations, advertising, branding and branding, digital marketing, and visual marketing. The goal is to educate students on effective techniques for promoting products and connecting with customers.

1. Page No.
Date:
UAME KARTIK aeEL
RouL NVhBER
COURSENAME TNTEGRATED_MARKETINo CohmUNL TIDN_AND BalLAL MARKETING
CoURSE CoDE MB-Soq
DATE 27/o3/2021

2. Page No.
Date:
2
Aho Hulintnaskag Bolashana avelng
1ATI
CJANdseralexhul BTL cUndshehleles-a-l
uhel'eastolasgtawed wswbs1olaaleg
alin
wwawbi weiur Sudhas uhal edibosad has
Iy nin, Bunnskn 1ldituye-nail
matdy
et A
nATL141P2dsNassAudibK B Ta Aipiuaukon
iv)dsolsdnRialeCaade18obyuh 8puatzals
a and idwily ad
estnlishJhodaatuus
N A
BudydHositwelly
Vin)ONy GHIWMyCAMJAImiulanTu uy imruyalich.

3. Page No.
Date:
RAsnal selling
PRnal selliagisalse Kuesn a8Lau-to-hat 3elng
ihich nRPeARnheigulosean his o mIhÄL
He CsdemeA in luyjn miBaeud ii,a Psotpdgul
amdalsbiekin om atiinp leha a al
he Bdudtecomtine he cuspmeh thadidsll
rly udd alul hnULA Jhg a CumA DE
a JAaud is_nd thinelEDthiud Psenal
ng 'ewesy timl un comhais Isyt2
llpHok oppiath ith CuslenA3A uake
fossened selling con R4_osompi
h_ho_nky hi a salskh MIs Rotial
avouttwDA SAdusthathocompanyik
Jasmdhitng inay hak a niu pes
ih Hicstehes may gelsea Hhi

4. Page No.
Date:
4PaLhisiny
PRuri& iSa knegnas gn-siskmesketn
hs te ih 3 mAskeingHutLOm}ániesuse
akl Hhuis Pushassane yetaliss d
MAeens ndautemelu odalss
thex1erpangs sesal Keyneuhndn
Small ehnpeN B On-Paniseruskdey
TedsntallDsneh 8tan PLeduds.
hyinaLausl#isPAedudsoned ekses
u ih-avs ciaHlays,hongess
Slnlails.ofenusk
epensuk loekiny glausiuaá andcleth
e dhsayHusdiands s may
eAhaa Hi uodyseia'sie
asying ituuN PAcduds

5. PageNo.
Date
Rel ackapitrgitn_btashel ComtMAucalien
SomlChuial aleshat Razkagg Plays ih_an
4arisadi
)Jnhesnan and celseeosh cussenk
This
iahebenaliom Lan tell thiceumA heStaceok
hepiee PLelud osilcAh tob!thun nte L8ta
JihneleghPsodud
)npeAhalisn as a heguaid
aukagimg ihonedlienCanalsoJeL)ase eaht
inpenALAMikaliudy Phinltd ehhe pakes
hheed inDazkagitghelhsSalis
Lnneteitnintatkaginglenelstormese_salesleaus
CuSeas8 ahes a cendhiohitad Laukaging Sa
PhdditnchMu Pheed Taarisheslalien h

6. Page No.
Date
Banding anddoigh
Kqd inagllisa onhiPadiayny m Phsdud
vi)Bd stsghlDh
kayy huis Bduedsdsudisely jestedeliphsl
iuA Oriumeis,His9 majuly todk
ViL
Jllyeu enuilyheu akagy CAndp aiR
lin) Bpeditn
Balps-huinl Pomelios asemyosly dejndaasi
h ho Pautayiy had ps allry h i Balu
iD
Disemyaking
Theduitiey takan lyhuangumes inluaned
a a y u_Praagingsh ho Peclud

7. PageNo.
Date:
visalwaskeiu
PAeuduÁnMIAahi
PAIranlag&efwsalaely
SpinDsi Cmdneiaselking has noemadeVesy
cl 1hoPerhe spseliives an siud ast
Vsaynakding isneetho_ces) pomithgds
phenetimga banL Jnsadisns
phelmaskedig dehouds h he JunsheRe, messayis
may aL SPmen yououldalho4 ng
alpeipud wth
2 hamseatsipvnadobadly wsnl askediaq
Cm gpipk e BapiljLant hamig&ues