The Royal Sports Management Group integrated marketing plan aims to increase brand awareness in Atlanta. Key objectives include increasing website and social media traffic by 6% and awareness among local athletes to 45%. Strategies include strengthening their social media presence, developing public relations campaigns like a charity event, and redesigning their website. Tactics involve frequent social media posting, creating a newsletter, and holding a networking mixer. Progress will be evaluated by tracking social engagement and surveying athletes to gauge awareness. The plan outlines timelines, budgets, and evaluation methods over a 13 month period.
Johnathan Steward is a current student in the Sports Marketing and Media program at Full Sail University, with an expected graduation in 2021. He has a background in athletics, playing basketball in high school, and 12 years of experience in corporate security. His goals are to land an entry-level marketing position, lead a successful marketing campaign to expand game attendance, and eventually start his own sports management company. He is developing his skills in areas like social media marketing, public speaking, and networking within the sports industry.
China has one of the largest markets for licensed goods in the world. While MLB apparel is popular in China, it is often seen as a fashion item rather than associated with baseball. The document recommends that MLB leverage Chinese celebrities and MLB players to promote apparel and increase association with baseball. It also suggests MLB use e-commerce analytics to identify new markets and engage youth sports programs, alumni, and over 300 amateur baseball clubs in China to promote the brand and game of baseball.
Johnathan Steward is a current student in the Sports Marketing and Media program at Full Sail University, with an expected graduation in 2021. He has a background in athletics, playing basketball in high school, and 12 years of experience in corporate security. His goals are to land an entry-level marketing position, lead a successful marketing campaign to expand game attendance, and eventually start his own sports management company. He is developing his skills in areas like social media marketing, public speaking, and networking within the sports industry.
China has one of the largest markets for licensed goods in the world. While MLB apparel is popular in China, it is often seen as a fashion item rather than associated with baseball. The document recommends that MLB leverage Chinese celebrities and MLB players to promote apparel and increase association with baseball. It also suggests MLB use e-commerce analytics to identify new markets and engage youth sports programs, alumni, and over 300 amateur baseball clubs in China to promote the brand and game of baseball.
Este documento presenta un instructivo para completar una ficha socioeconómica destinada a acreditar la situación financiera de familias postulantes a becas y créditos universitarios. La ficha requiere datos personales del postulante y su grupo familiar, incluyendo ingresos, patrimonio y observaciones de un asistente social. El propósito es capturar la realidad económica de cada familia para evaluar de manera justa sus solicitudes de apoyo financiero para la educación superior.
La ley orgánica de drogas de Venezuela establece penas de 15 a 25 años de prisión para el tráfico de drogas. Considera al consumidor como un enfermo y establece que los menores de 12 años no pueden cometer delitos. Define tres supuestos para el consumo personal: cuando se encuentra consumiendo, cuando se declara consumidor o cuando posee cantidades para consumo personal. También tipifica delitos contra la administración de justicia en la aplicación de esta ley.
El free jazz surgió en 1960 de la mano de Ornette Coleman y supuso una revolución en el jazz al cuestionar sus fundamentos y desarrollo histórico. En los primeros años 60 ganó popularidad a pesar de las críticas que decían que "no era música". Figuras como Cecil Taylor, Eric Dolphy y John Coltrane ayudaron a definir este estilo caracterizado por la ausencia de ritmo y fraseo fijos, la atonalidad y la incorporación de sonidos no convencionales. Aunque declinó en popularidad a finales de los 60
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myKumpany is your mobile partner built for the success of your company. myKumpany is built to mobilise your whole employee workforce including those you do not travel outside your office boundary.
myKumpany allows you to manage your Sales force and Even your Field force.
For the Sales force myKumpany provides all the tools from Lead management to Sales order Management including route/beat plan to Live tracking of your Sales people all using the mobile phone.
For the Field Force myKumpany provides tools from Attendance and Leaves to Live Tracking, Activity/Task management all from the comfort of the mobile phone.
myKumpany is a highly configurable product, you pick and choose the modules which you would like to use and pay only for that.
Check out www.mykumpany.com
El documento trata sobre tres conceptos relacionados con la salud: el índice de masa corporal, la frecuencia cardíaca y la fórmula de Karvonen. El índice de masa corporal estima el peso ideal de una persona y su relevancia para la salud. La frecuencia cardíaca mide los latidos del corazón y proporciona información sobre su funcionamiento. La fórmula de Karvonen calcula con precisión la frecuencia cardíaca recomendada durante el ejercicio al tomar en cuenta la edad y las frecuencias máxima y
The document discusses the different types of paragraphs. It begins by defining what a paragraph is and its key components, including the topic sentence and supporting details. It then outlines eleven specific types of paragraphs: chronological, enumeration, descriptive, explicative, expository, argumentative, narrative, comparative, cause and effect, deductive, and inductive. Each type is briefly defined. The purpose of paragraphs is to organize ideas and support information in a way that is understandable to readers. Good paragraphs contain unity, support, coherence, and correct language.
Sales Force Effectiveness - Street Level ViewForum India
The document summarizes research on factors that enable effective sales forces. It finds that demonstrating unique value and focusing on customers are key. Salespeople understand customer priorities like quality service but overestimate the value of advice. Most salespeople view their managers as only moderately effective in strategizing, coaching and motivating. Managers rated highly in these areas correlated with being viewed as most effective overall.
The document discusses the National Museum of Warsaw's efforts to digitize and share their collections online. They have digitized over 830,000 objects ranging dramatically in size from 7x6 cm to 426x987 cm and date from 1,000-500 BC to the present. The museum uses various digitization methods and is considering 3D scanning as well. The collections help tell the story of Warsaw from before World War 2 when it was destroyed in 1939-1945 to its rebuilding and the museum's reopening in 1996.
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The plan begins with a literature review on grass-roots marketing strategies for start-up sports organizations. It finds that consumer preference theory, product differentiation, sports marketing techniques, and guerrilla marketing are essential focuses. A situational analysis then examines the Growlers' environment, competitors, strengths/weaknesses, and consumer profiles.
The marketing strategies proposed utilize only guerrilla marketing techniques like updating social media and implementing new low-cost tactics. The objectives are to
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Sports public relations professionals help establish communication between sports organizations and their publics through activities like preparing media kits, writing bios, arranging interviews, and handling crises. The field has grown throughout history as radio, television, and social media have allowed faster information sharing. Today, PR specialists use research, campaigns, and community relations to strategically manage an organization's reputation. A career in sports PR offers the chance to work in a fast-paced environment with opportunities for travel, but it also involves long hours and crisis management.
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
Blue Ribbon Mentor-Advocate (BRMA) is expanding its mentorship program to four additional North Carolina counties. To support this expansion, BRMA conducted research including surveys and interviews to understand the new communities and identify potential mentors. The research identified "Game Changers", defined as 50-65 year old African American and Hispanic males, as a target audience for recruitment. A $500,000 marketing campaign will use television, print, online and community events to communicate the opportunities for building relationships and impacting lives through BRMA's program.
This document provides a situational analysis and overview of key target publics for a public relations campaign by Southwest Michigan Rooted for their client, Southwest Michigan First.
The situational analysis identifies the problem of brain drain and lack of talent retention in Southwest Michigan. Research on the target publics of students ages 18-26 and businesses in the region is presented.
The document outlines Southwest Michigan First's mission and services to promote economic development. It also identifies linkages to counties, cities, educational institutions, and sectors in the region that are important for the campaign to address talent retention and increasing internships.
Este documento presenta un instructivo para completar una ficha socioeconómica destinada a acreditar la situación financiera de familias postulantes a becas y créditos universitarios. La ficha requiere datos personales del postulante y su grupo familiar, incluyendo ingresos, patrimonio y observaciones de un asistente social. El propósito es capturar la realidad económica de cada familia para evaluar de manera justa sus solicitudes de apoyo financiero para la educación superior.
La ley orgánica de drogas de Venezuela establece penas de 15 a 25 años de prisión para el tráfico de drogas. Considera al consumidor como un enfermo y establece que los menores de 12 años no pueden cometer delitos. Define tres supuestos para el consumo personal: cuando se encuentra consumiendo, cuando se declara consumidor o cuando posee cantidades para consumo personal. También tipifica delitos contra la administración de justicia en la aplicación de esta ley.
El free jazz surgió en 1960 de la mano de Ornette Coleman y supuso una revolución en el jazz al cuestionar sus fundamentos y desarrollo histórico. En los primeros años 60 ganó popularidad a pesar de las críticas que decían que "no era música". Figuras como Cecil Taylor, Eric Dolphy y John Coltrane ayudaron a definir este estilo caracterizado por la ausencia de ritmo y fraseo fijos, la atonalidad y la incorporación de sonidos no convencionales. Aunque declinó en popularidad a finales de los 60
Este documento resume conceptos clave de ecología, educación ambiental y conciencia ambientalista. Define la ecología como la ciencia que estudia las interacciones entre los seres vivos y su hábitat. La educación ambiental tiene como objetivo ayudar a las personas a comprender su relación con el medio ambiente y adquirir valores para cuidarlo. La conciencia ambientalista implica entender el impacto humano en el ambiente y la necesidad de tomar acciones para asegurar un futuro sostenible de los recursos naturales.
myKumpany is your mobile partner built for the success of your company. myKumpany is built to mobilise your whole employee workforce including those you do not travel outside your office boundary.
myKumpany allows you to manage your Sales force and Even your Field force.
For the Sales force myKumpany provides all the tools from Lead management to Sales order Management including route/beat plan to Live tracking of your Sales people all using the mobile phone.
For the Field Force myKumpany provides tools from Attendance and Leaves to Live Tracking, Activity/Task management all from the comfort of the mobile phone.
myKumpany is a highly configurable product, you pick and choose the modules which you would like to use and pay only for that.
Check out www.mykumpany.com
El documento trata sobre tres conceptos relacionados con la salud: el índice de masa corporal, la frecuencia cardíaca y la fórmula de Karvonen. El índice de masa corporal estima el peso ideal de una persona y su relevancia para la salud. La frecuencia cardíaca mide los latidos del corazón y proporciona información sobre su funcionamiento. La fórmula de Karvonen calcula con precisión la frecuencia cardíaca recomendada durante el ejercicio al tomar en cuenta la edad y las frecuencias máxima y
The document discusses the different types of paragraphs. It begins by defining what a paragraph is and its key components, including the topic sentence and supporting details. It then outlines eleven specific types of paragraphs: chronological, enumeration, descriptive, explicative, expository, argumentative, narrative, comparative, cause and effect, deductive, and inductive. Each type is briefly defined. The purpose of paragraphs is to organize ideas and support information in a way that is understandable to readers. Good paragraphs contain unity, support, coherence, and correct language.
Sales Force Effectiveness - Street Level ViewForum India
The document summarizes research on factors that enable effective sales forces. It finds that demonstrating unique value and focusing on customers are key. Salespeople understand customer priorities like quality service but overestimate the value of advice. Most salespeople view their managers as only moderately effective in strategizing, coaching and motivating. Managers rated highly in these areas correlated with being viewed as most effective overall.
The document discusses the National Museum of Warsaw's efforts to digitize and share their collections online. They have digitized over 830,000 objects ranging dramatically in size from 7x6 cm to 426x987 cm and date from 1,000-500 BC to the present. The museum uses various digitization methods and is considering 3D scanning as well. The collections help tell the story of Warsaw from before World War 2 when it was destroyed in 1939-1945 to its rebuilding and the museum's reopening in 1996.
This document provides a marketing plan for the Kalamazoo Growlers, a start-up collegiate summer baseball team. The plan focuses on implementing a grass-roots marketing strategy to expand their target market to include young adults aged 18-24.
The plan begins with a literature review on grass-roots marketing strategies for start-up sports organizations. It finds that consumer preference theory, product differentiation, sports marketing techniques, and guerrilla marketing are essential focuses. A situational analysis then examines the Growlers' environment, competitors, strengths/weaknesses, and consumer profiles.
The marketing strategies proposed utilize only guerrilla marketing techniques like updating social media and implementing new low-cost tactics. The objectives are to
The document outlines a strategic marketing plan for MyNextRace to deepen social media engagement and drive more traffic to their website. The long term goals are to increase followers on social media platforms like Twitter, Instagram and Facebook, and acquire a local sponsorship. Short term goals include obtaining 4000 new website interactions and having 40% of website traffic from social media. Tactics proposed include running social media contests, creating inspirational memes on Twitter, and partnering with brands like Foot Locker on Facebook promotions.
Sports public relations professionals help establish communication between sports organizations and their publics through activities like preparing media kits, writing bios, arranging interviews, and handling crises. The field has grown throughout history as radio, television, and social media have allowed faster information sharing. Today, PR specialists use research, campaigns, and community relations to strategically manage an organization's reputation. A career in sports PR offers the chance to work in a fast-paced environment with opportunities for travel, but it also involves long hours and crisis management.
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
Blue Ribbon Mentor-Advocate (BRMA) is expanding its mentorship program to four additional North Carolina counties. To support this expansion, BRMA conducted research including surveys and interviews to understand the new communities and identify potential mentors. The research identified "Game Changers", defined as 50-65 year old African American and Hispanic males, as a target audience for recruitment. A $500,000 marketing campaign will use television, print, online and community events to communicate the opportunities for building relationships and impacting lives through BRMA's program.
This document provides a situational analysis and overview of key target publics for a public relations campaign by Southwest Michigan Rooted for their client, Southwest Michigan First.
The situational analysis identifies the problem of brain drain and lack of talent retention in Southwest Michigan. Research on the target publics of students ages 18-26 and businesses in the region is presented.
The document outlines Southwest Michigan First's mission and services to promote economic development. It also identifies linkages to counties, cities, educational institutions, and sectors in the region that are important for the campaign to address talent retention and increasing internships.
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The marketing plan proposes strategies to promote the Hill City Stampede football team in its inaugural season in Lynchburg, Virginia. Key elements include hosting five home games with promotional themes, revamping the team's web presence and social media, and offering sponsorship packages from $500 to $10,000 with various benefits. The budget requires $32,000 minimum for the first season and will increase in subsequent years. Community outreach events are also planned to build connections within Lynchburg. The plan aims to increase the Stampede's fan base and number of sponsors annually.
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This document provides a marketing plan for a mobile app called Canter, which aims to be a one-stop destination for all running and jogging needs. It outlines opportunities for the app to become a top app and instrument of change for runners. The plan targets anyone aged 16-70 interested in preparing for races, maintaining health, and tracking progress. It proposes free and premium subscription models, collaborations, promotions, and implementation over 9 months to develop, test, and launch the app to achieve 50 million downloads and $50,000 monthly revenue within 2 years.
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The PGA Sports Academy aims to promote golf, fitness, nutrition and fun for youth participants. It must comply with various political and legal regulations regarding advertising, liability, and safety. These include Federal Trade Commission guidelines on internet advertising and substantiating claims. The academy will implement liability waivers and insurance to mitigate risks from sports activities. Overall, following applicable laws and regulations will help the academy operate successfully while protecting both customers and itself.
The media plan proposes advertising Fleet Feet San Diego in magazines, radio stations, and Google keywords. For magazines, it recommends full-page ads in San Diego Magazine on the back cover in Nov-Jan and inside pages in Dec-Jan. It also recommends ads in San Diego Health. For radio, it suggests advertising on news/talk and contemporary hit stations. It proposes purchasing targeted Google keywords. The plan aims to increase brand awareness of Fleet Feet among competitive runners in San Diego through an integrated media campaign.
Social Marketing Program for Lynx ResearchMindy Tan
Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
Media training, Crisis management, Digital sports image, Social response strategies to boom a sports reputation. What would you do when you retire as an athlete
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A marketing guide for beginners to promote a sport club both online and locally.
Contains topics such as:
- general introduction
- online visibility on social media
- how to attract more people
- the website
- creating content
- resources
This guide resulted from the project "Volleyball is not rocket science. We are!" funded by the European Commission, through the programme Erasmus+, Sport action.
This document provides a strategic and tactical business plan for MMS Magazine LLC for 2014. It outlines the company's mission to create publications from photos taken by attendees at events. The plan details the company's history, products, market analysis, strategies, management, and financial projections. It requests $500,000 in funding to expand operations and projects strong revenue growth and ROI over the next 5 years as the company aims to become the leader in its niche market.
3. Griggs 2
Mission Statement
One of the most important decisions you will face as a professional is choosing your business
representative. Because it’s your efforts and your earnings, you must choose someone whom you
can trust. You must make your choice based on who the people are and what their efforts will do for
you and your family.
Our mission is to provide extraordinary personal service to our clients. We are changing the culture
of the way agents sign players. Our program allows us to assist the athlete with selecting the agent
that best fits his or her needs. Our success is measured in the achievement of our clients’ objectives,
satisfaction and trust. We’re available twenty-four hours a day, seven days a week to help our clients
manage the details and concerns of their everyday life. We handle everything from travel
arrangements, to negotiating the deal for their new vehicle, to searching for a new home, to
reserving a table at a chic new restaurant. We are just a phone call away. We make it a point to limit
the number athletes we work with each year to ensure that we focus the requisite amount of
attention to each new client.
4. Griggs 3
Situational Analysis
Royal Sports Management Group (RMG) was located in Nashville, TN, but recently relocated to
Atlanta, Georgia. There is definite room for growth for the sports group because they’re in a small
company in a new environment. The group has expressed their desire to make an impression on the
Atlanta market. The group pushes to improve their website hits and maintaining a consistent
following via social media. RMG is seeking to increase brand awareness in their new environment
while still maintaining their Middle Tennessee presence, RMG will ultimately grow.
RMG currently caters to fourteen athletes with representation from basketball (1), track & field (2),
and football (11). Though the group has yet to obtain any clients in boxing, baseball, or MMA, the
group offers services for these sports and looks forward to the opportunity of adding those athletes
to the roster.
The group hosts their annual “Fight Against Domestic Violence” golf tournament. The event
creates awareness regarding domestic violence and how it affects athletes and their love ones. RMG
is an advocate against domestic violence and committed to promoting the dangers of the violence.
RMG also maintains a social media presence through its Facebook, Instagram, and Twitter. The
group’s website provides a blog on updates from the group, popular topics in sports, and current
events.
Logo:
Slogan: “The End in Mind”
Positioning Statement
To athletes, RMG is a premier full service sports management group who is committed to
creating lifelong relationships with our clients that are built on trust and accountability.
5. Griggs 4
Target Market Analysis
Royal Sports Management Group is a full service sports management company committed to
creating lifelong relationships with their clients that are built on trust and accountability. The group
offers several services to collegiate athletes including: NCAA rules and regulations, financial literacy,
exposure to business professionals, crime prevention, mentorship (life coach), community outreach,
personal consultations, sport/position specific training, rules on agents and runners, and assistance
with agent selection. Retired professional athletes’ services include: business development, career
development, life and disability insurance, endorsements, camps, golf tournaments, special
appearances, and tailored clothing.
This embodiment of services allows athletes, parents, coaches, and sports fans to advance from the
services offered, but collegiate athletes, professional athletes, and retired athletes are the primary
target market.
Demographics
• College athletes from the ages of 18-25
• Professional and retired athletes from the ages of 26-60
Psychographics
• Athletes during the stages of development are through Maslow’s Hierarchy of
Needs: Esteem and Self-Actualization
• Athletes require achievement, independence, dominance, prestige, and respect to
advance in their field
• Social Media: Facebook, Instagram, Twitter
• Over half of the 18-25 age bracket uses smartphones daily
6. Griggs 5
Geographic
• Athletes attending colleges in the region: Tennessee, Georgia, Alabama, Mississippi, and the
Carolinas (North & South)
• Murfreesboro: Due to many clients and founder attended MTSU
• Foreign clients
o France
7. Griggs 6
SWOT Analysis
Strengths
Managers are
former college
athletes
Diverse sports
management
services offered
Community
Outreach
RMG Sports
Academy
Weakness
Sports Group
isn't big
Twitter account
isn't very active
Lacking diversity
in terms of
ethncity, age, and
sports
Opporunities
Professional
Athlete:
Sammie
Seamstress
Former Gold
Medalist: Tim
Montgomery
Relocating to
Atlanta
Threats
Losing
relevenancy in
Atlanta due to
its a big city
Competitors
such as
KMGand
EnterSports
8. Griggs 7
Marketing Communication Objectives
The “We are HERE! campaign was created to promote and generate brand awareness for Royal
Sports Management Group (RMG). This initiative will increase RMG awareness, logo, and brand. It
will also build steam for the campaign.
Integrated Marketing Communications Objectives
• Increase the website and social media traffic by 6 percent in 13 months
• Increase awareness of RMG and its services by signing 4 athletes in the Atlanta area.
• Achieve 45 percent awareness among athletes in the Atlanta area
Integrated Marketing Communications Strategies & Tactics
Strategy: Create a strong brand awareness via social media
Tactics:
• Twitter postings at least twice a day or more to build a relationship with the sports
world and become a part of the conversation
• Weekly scheduled Facebook posts
• Develop a weekly talk segment on Facebook: “Royalty Talk” this posting will pose
questions about popular topics and current events in the sporting industry.
• Twitter Trivia: A trivia game about RMG. The first follower to reply with the
correct answer will win a RMG’s “Royalty Pack.” The Royalty Pack is simply a gift
bag: t-shirt, water canteen, and RMG wristband.
• Instagram posting weekly
9. Griggs 8
Strategy: Develop a public relations campaign
Tactics:
• Write press releases for events and feature stories
• Create a charity event regarding Domestic Violence
• Generate an e-newsletter to keep target market updated
• Develop relationship with media outlets in the area
• Royalty Mixer: networking mixer for athletes and young sports professional and
attendees must RVSP via Eventbrite
Strategy: Develop an online presence
Tactics:
• Redesign website to be more interactive and make the blog internally versus using an
outside blog posting site
• Develop a snapchat account for RMG
• Create an updated video on YouTube as a short commercial for the company
Rationale: Developing an Integrated Marketing Communication Plan will advance RMG in
the following ways.
• Create goals and achievement for RMG
• Develop a structure for further marketing initiatives
• Properly accumulate RMG with Atlanta, Georgia
10. Griggs 9
Timeline
Task: Start Date: Duration:
Plan ideas for Royalty Mixer June 1, 2016 1 month
Plan ideas for PR Campaign June 2, 2016 3 months
Call/confirm for venue for mixer Sept. 1, 2016 1 day
Develop Twitter Trivia Questions Oct. 2, 2016 5 days
Develop a Snapchat account Oct. 8, 2016 1 day
Redesign website Oct. 9, 2016 6 months
Design Royalty mixer flyer April 9, 2016 10 days
Send out invitations May 9, 2016 1 month
Release media communication materials June 9, 2016 1 day
Royalty mixer held June 29, 2016 1 day
12. Griggs 11
Evaluation Methods
• Increase website and social media traffic by 6 percent in 13 months
Evaluation
Tracking social media responses using Emma software. The software will analyze every single post
and convey which were successful. This software allows RMG to effectively see if their website or
social media accounts improve during the year span.
• Increase awareness of RMG and its services by 4 athletes in the Atlanta area
Evaluation
This initiative will be tracked by what additional athletes are added to RMG roster after the new
tactics have been conducted as well as the public relations campaign. After the year timeline, RMG
shall review their roster to track how many new athletes has joined the company.
• Achieve 45 percent awareness among athletes in the Atlanta area
Evaluation
While attending the RMG “Royalty Mixer,” attendees are require to RVSP via Eventbrite and when
doing so you must enter your email address. Therefore, surveys can be emailed out within the
following week to review responses from the athletes. Social media also allows RMG to filter
through followers to view which athletes in the area are aware of the company.