IMC- Dr.Perihan-ECU- Study Plan..docx

1. Faculty of Economics and
International Trade
Dr .Perihan Salah Page 1
Course Title : Integrated Marketing Communication- IMC
Course Instructor : Dr Perihan Salah
Schedule : Tuesday 12:30 pm Room:A202
Course Assistant : Esraa Mamdouh
Study Plan
Module Title IMC Module Code MKT 312 Level 3 Semester Fall 2022
Credit Hours 3 CHs
Week # Main Topics to be covered Tutorials
One
4/10-6/10
Ch.1 An Introduction to Integrated Marketing Communications
 Introduction of the strategy of the course & project.
 Introduction to case study method and discussion.
Two
11/10-13/10
Ch.2 The Role of IMC in the Marketing Process  Case study discussion
Three
18/10-20/10
Ch.5 The Communication Process  Chapters 1,2,5 revision & project discussions
Four
25/10-27/10
Ch. 6 Source, Message, and Channel Factors  Case study discussion
Five
1/11-3/10
Ch.8 Creative Strategy: Planning and Development  Chapters 6,8 revision & project discussion
Six
8/11-10/10
Ch. 10 Media Planning and Strategy Quiz and guest speaker
Seven
15/11-17/11
Mid-Term Exam (1)
Eight
22/11-24/11
Ch. 14 Direct Marketing  Revision for the mid-term exam
Nine
29/11-1/12
Ch. 15 The Internet: Digital and Social Media  Case study + guest speaker
Ten
6/11-8/12
Ch. 16 Sales Promotion  Chapter 14,15 revision & project discussion
Eleven Ch. 17 Public Relations, Publicity, and Corporate Advertising Quiz and Revision

2. Faculty of Economics and
International Trade
Dr .Perihan Salah Page 2
13/11-15/12
Twelve
20/12-22/12
Mid-Term Exam (2)
Thirteen
27/12-29/12
Ch. 22 Personal Selling ( online)  Project revision
Fourteen
3/12-5/12
Final case studies presentations
 Individual or group of 2 maximum are to present their case study
project at the end of the semester
Fifteen
10/12-12/12
Final Revision
17/12-19/12 End-Term Exam
Module Leader: Dr. Perihan Salah Date 1/10/2022
Holidays to be considered during fall 2022 semester:
Week # Date Day Holiday
one 06/10/2022 Thursday 6th
of October
Eight 08/10/2022 Saturday Prophet Mohamed Birthday
Note: Lectures on Sunday 6th
of October to be rescheduled