Imagin Agency is a creative marketing agency that specializes in designing direct mail, print, and digital campaigns for cable and media companies. The document highlights several successful marketing campaigns Imagin designed for clients, including Time Warner, Cox Communications, and Adelphia, focusing on themes like surfing, Twilight, aviation history, and fitness. The campaigns spanned mailers, billboards, and other tactics to promote services like Showtime, HD programming, and internet packages. Results included response rates up to 9% and thousands of new subscribers.

2. 2-DAY TURNAROUND: CONCEPT TO DELIVERY
This beautiful starry-themed, Surf N’ View flyer & door hanger needed !
to be designed, approved, and ready to print in 24hrs for Time Warner LA.
Quite a feat for any agency! But, quickly accomplished with Imagin.!
(Thank you Rob & Mark for thinking of us!)
© ImaginAgency, Inc. All rights reserved.

3. TWILIGHT DM FOR SHOWTIME®
Filled with misty places and fantastic offers, Cox customers were compelled to "GO TEAM SHOWTIME®"
with this NEW Twilight-inspired mailer. We’re irrecoverably in love with it. And, hope you are too!
© ImaginAgency, Inc. All rights reserved.

4. HERITAGE FIELDS
El Toro Air Force Base was sold to a development company for residential homes, commercial !
areas and the Great Park Project. Our client tapped Imagin to create a theme, logo and collateral !
to be used as a sales presentation kit for Lennar.
From bean fields on the Irvine Ranch, decades of military occupation and now onto ecologically friendly
park use, Imagin took it back to the beginning – the land itself. We let its history shape our designs for this
presentation.
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5. And, created custom leather laptop bomber-style flight bags and 3-ring binders, history-filled divider
pages, note pads, leather mouse pads and rare wood pens. And, as parting gifts for our client: a framed
picture, wrapped in eco-friendly brown paper, feathers and raffia showcased a “Flying Bull” base patch
designed by Walt Disney for MCAS El Toro in 1944.
© ImaginAgency, Inc. All rights reserved.

6. ACTION KIDS FITNESS CENTER
AKFC came to us with little more than !
a logo and a lot of hard work.
Imagin transformed this little franchise with
a brand image they could build from, and !
a take-home brochure for their customers.
© ImaginAgency, Inc. All rights reserved.

7. ”I NEED” CAMPAIGN
This mailer was designed to be pulled apart by product panels into smaller mailers as well as this !
large five-panel roll fold. As a multi-tactic campaign, it generated over 10,000 responses.
• Total system response rate of 3.5% (Difference in churn)
• HSI version response rate 7.8% in CA. Also ran in NV with a 9% response rate.
• CTAM SoCal GPA Winner!
© ImaginAgency, Inc. All rights reserved.

8. “GET INTO THE GAME” BILLBOARD
Shooting our model in jammies and slippers before the game was easy. Getting the perfect Home
Run, standing ovation and fireworks shot for the background was incredibly lucky! Photo shoot at
the stadium during the Angels game. This billboard ran for 6 months at the Big A, promoting
Adelphia HD.
(Thank you, Joey Daleo for being such a big sport as our model!)
© ImaginAgency, Inc. All rights reserved.

9. ESPN 360 MAILER
We love it when our clients give us just an offer and a few programmer shots, and let us just do our
thing. This was one of those pieces. We picked up on the surf/skate vibe and ran with it in a clean !
pallet of vivid colors.
© ImaginAgency, Inc. All rights reserved.

10. CAS CORPORATE ID PACKAGE
When CAS came to us, they needed a brochure, letterhead and business cards pronto
to promote their large list of services the company provided. We listed the services as a
graphic element, and used weather shots to continue the aviation theme.
© ImaginAgency, Inc. All rights reserved.

11. ON DEMAND LAUNCH FOR COX ORANGE COUNTY
Designed to look like a video store in your home, this multi-tactic
campaign including a double pop-up mailer, mobile billboards, mall
signage, bill inserts and newspaper ads.

• Average buy rate before campaign: 10.75%
• Average buy rate during campaign: 23.33%
• HBO stream increased by 66,667
© ImaginAgency, Inc. All rights reserved.

12. WANTED AD
Using target marketing tactics, Adelphia wanted to
direct "niche" product to target areas. Utilizing gay
oriented programming such as "Queer as Folk" and
"The L Word, we targeted a print campaign utilizing
gay publications to areas of high gay concentration
such as the West Hollywood area in our service area.
Results
We ran several weeks of locally targeted newspaper
ads in several Gay oriented publications utilizing
targeted message tracks and gay oriented product.
An article about our local targeted marketing was
written up by Frontier Publication and Multi-Channel
News. Our ad generated 200+ calls for new service.
CTAM SOCAL GPA WINNER
© ImaginAgency, Inc. All rights reserved.

13. DISTURBINGLY-ADORABLE “DEXTER” LAUNCH FOR SHOWTIME®
For Dexter, we wanted to create a “twisted, babyish” feel to introduce Dexter's new Son, !
Harrison. We achieved this by using typical baby motif…but in an unexpected way. And, !
red text on a blue background fit the bill to help us create that perfect, uneasy feeling, !
and still kept it clean and fresh!
© ImaginAgency, Inc. All rights reserved.

14. EDUCATION DOESN’T END…(CTAM SOCAL GPA 2nd. Place)
This Back-to-School pop-up campaign gained a 3.55% response rate.
Total RGUs generated 12,273. RGU’s per sub: 1.4 Subs that took 1 RGU: 70%.
Subs that took 2 RGUs: 19% Subs that took 3 RGUs: 11%, Subs that took HSD: 72%
© ImaginAgency, Inc. All rights reserved.

15. DOOR HANGERS
Whether they’re fun, sporty, corporate or sales, we’ve done them all at Imagin!
© ImaginAgency, Inc. All rights reserved.

16. I WANT A MAILER!
YES! We do have Agency-owned mailers available to adapt
to any cable system’s needs. These are great cost-effective
ways to get your offers out there fast and affordably!
© ImaginAgency, Inc. All rights reserved.

17. For more information, please call 714.524.2282.
Or, email Sandy Corteal directly at sandra@imaginagency.com
www.imaginagency.com
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