Entrepreneurship as a career choice presentation @aalto university 10.10.2011

1. Entrepreneurship isthe coolest career choice Ilkka O. Lavas Serial & paraller entrepreneur

2. Ilkka O. Lavas Started my first company at high school. Since that I have been entrepreneur. Now I am related to more than 10 businesses. Have bought/sold 5 companies/businesses Founder member in 5 businesses Survived 2 recessions Young Entrepreneur of the year 2009in Uusimaa Entrepreneur of the year, 2010 Kerava Statistics: 32years, 2 boys, 1 wife, 740 fb connections, 406 linkedin conns, twitter @lavas

3. People are scared of starting What is so scary in starting up a new company? If it does not work, you can always stop being an entrepreneur and go back to work 8-16. Sometimes you can even agree this in advance! What can you really lose? How big is your risk? Íf your biggest costs are your salary + rental, then your loosing risk is NO salary for 1-6 months + rental costs = max 10k€ ”The big unknown heaven is more scary than known hell” – Kaija Koo.

4. Different types of StartUP 1. Self employment StartUP LD Hair Maarit Lavas Hairdresser No big money/exitopportunities, butyou do what youlike to do and getliving.

5. Different types of StartUP 2. Lifestyle StartUP MADbike.org Motorbike trips for people. Entrepreneur Severi Virolainen loves to drive abroad, in Jungle and exotic places. This is good way to do what you love and get funding for your hobby.

6. My First StartUP + reincarnation of the business after 15 years - Started 1995 for my self employmentin high school - reborn W3 Group Finland Oy 2010 reborn to become growth company: Bought 2 companies / businesses. New board and new management and entrepreneurship team. New power by changing name and company structure 2011: More than 200 customers, 2 Meur revenue, 30 people working. Growing fast!

7. StartUP sustainable business Sustainable business isbest businessif you are willingto stay owner for10+ years. Build this businessto survive recessions and to grow all time.

8. Build to be sold StartUP Another type forstartup isbuild business to besold. Ownershiptime 3-7 years. Our Artic.net startup 1997 fastest growingsite in 90’s. I was one of the team together withLauri, Henri and Robert. Later Artic.net was soldto Lycos by Interactivum +entrepreneurship team. I sold too early and earned 1 markka of my share.

9. My other businesses

10. Specialize in niche market Sometimes small niche market may be more profitable than existing market. You need to be the best in your area. For example Samex has 3 customs specialist and they are selling electronic customs declaration software as a software (SaaS).

11. Entrepreneurship: The best career choice! I can help people and companies with IT solutions You can be your own boss You can choose when to work and what to do You can choose where your workplace is located You will learn new things You will get as much challenges as you want or need Work day is flexible, not only 8-16. You can change the world Making money is only result of making good work

12. Ikää 29 vuotta 15.12.2009 Ilkka O. Lavas, yrittäjä, www.ilkkaolavas.com

13. 11.10.2005 Ilkka Lavas, yrittäjä, W-CREATE Oy / LavasDesign

14. My Book In finnish 2005 About positive Things in entre- preneurships life ISBN: 952-91-8686-X

15. 11.10.2005 Ilkka Lavas, yrittäjä, W-CREATE Oy / LavasDesign Kiitos Questions: www.ilkkaolavas.com http://menestyvayrittaja.logspot.com ilkka@ilkkaolavas.com Twitter: @lavas Linkedin ilkkalavas