The document summarizes 10 lessons learned from Steve Jobs as told by "Coach Bay". Each lesson is presented as an "iLesson" with a brief quote from Jobs capturing the essence of that lesson. The lessons include following your heart, making a dent in the universe, thinking differently, selling dreams over products, making products for yourself, saying no to many things, keeping things simple, going for excellence, breaking the rules, and living each day to its fullest. In total, the document shares advice and philosophies that Steve Jobs demonstrated throughout his career that had a profound impact on the author.

1. iMentor
10 iLESSONS
FROM STEVE JOBS
@coachbay
@coachbay

2. Steve Jobs has resigned
as CEO of Apple
@coachbay

3. Steve Jobs has for years been my iMentor.
I have never met him and he doesn’t know me
but I have spent a lot of time with him.

4. Reading Many Books and Articles…

6. My iMentor has had
a profound impact
on the principles I
apply at work and
at home.

7. “Do you want to spend the
rest of your life selling
sugared water or do you
want the chance to change
the world?”
- Steve Jobs when luring Pepsi’s
John Sculley to join Apple.

8. 10 iLessons from my iMentor,
Steve Jobs.
@coachbay

9. iLesson #1: Follow Your Heart

10. Follow Your Heart
“Your work is going to fill a large part of your life, and the
only way to be truly satisfied is to do what you believe is
great work. And the only way to do great work is to love
what you do. If you haven’t found it yet, keep looking.
Don’t settle.”
@coachbay

11. iLesson #2: Make a Dent in the Universe

12. Make a Dent in the Universe
“Being the richest man in the cemetery doesn't matter to
me… Going to bed at night saying we've done
something wonderful… that's what matters to me.”
@coachbay

13. iLesson #3: Think Different

14. Think Different
“Kick start your brain. New ideas come from watching
something, talk to people, experimenting, asking
questions and getting out of the office!”
@coachbay

15. iLesson #4: Sell Dreams, Not Products

16. Sell Dreams, Not Products
“Your customers dream of a happier and better life. Don't
move products. Enrich lives.”
@coachbay

17. iLesson #5: Make Products For Yourself

18. Make Products For Yourself
“We think the Mac will sell zillions, but we didn’t build the
Mac for anybody else. We built it for ourselves. We were
the group of people who were going to judge whether it
was great or not. We weren’t going to go out and do
market research. We just wanted to build the best thing
we could build.”
@coachbay

19. iLesson #6: Say No to 1,000 Things

20. Say No to 1,000 Things
“It's only by saying no that you can concentrate on the
things that are really important.”
@coachbay

21. iLesson #7: Keep It Simple

22. Keep It Simple
“That’s been one of my mantras - focus and simplicity.
Simple can be harder than complex: You have to work
hard to get your thinking clean to make it simple. But it’s
worth it in the end because once you get there, you can
move mountains.”
@coachbay

23. iLesson 8: Go For Excellence
@coachbay

24. Go For Excellence
“Be a yardstick of quality. Some people aren’t used to an
environment where excellence is expected.”
@coachbay

25. iLesson 9: Break The Rules
@coachbay

26. Break The Rules
“Here’s to the crazy ones, the misfits, the rebels, the
troublemakers, the round pegs in the square holes… the
ones who see things differently - they’re not fond of
rules… because the ones who are crazy enough to think
that they can change the world, are the ones who do.”
@coachbay

27. iLesson #10: You Only Live Once

28. You Only Live Once
“If today were the last day of my life, would I want to do
what I am about to do today?” And whenever the answer
has been “No” for too many days in a row, I know I need to
change something.”
@coachbay

30. “Don't waste your time living
someone else's life.
Stay hungry.
Stay foolish.”
- Steve Jobs

31. Thank You Steve!
It’s been an
awesome ride!

32. Photo Credits
www.allaboutstevejobs.com

33. This presentation was created by
Coach Bay
www.coachbay.com