ACTOR for Forum Retail 2017 - Predictive and Prescriptive AnalyticsACTOR
Presentation of the speech held by Maurizio Catellani (VP Sales & Strategic Marketing ACTOR) titled "Predictive & Prescriptive analytics, dall'ottimizzazione delle promozioni al predictive replenishment" at the "Forum Retail 2017" event dedicated to Advanced Analytics for Demand, Promotion, Supply chain, Revenue
ACTOR for Forum Retail 2017 - Predictive and Prescriptive AnalyticsACTOR
Presentation of the speech held by Maurizio Catellani (VP Sales & Strategic Marketing ACTOR) titled "Predictive & Prescriptive analytics, dall'ottimizzazione delle promozioni al predictive replenishment" at the "Forum Retail 2017" event dedicated to Advanced Analytics for Demand, Promotion, Supply chain, Revenue
The consumer has evolved over the past 10 years and is now more value-focused due to decreased incomes during the economic crisis. Hotels face increasing competition and a need to maximize occupancy rates and loyalty. Various online booking options exist, including hotel websites, OTAs like Expedia, and auction sites like Priceline. For independent hotels with less marketing budgets, mobile apps, auction sites, and social media are better options than OTAs or direct websites.
The document discusses various factors that hotel managers must consider when setting prices, such as costs, demand, competition, and customer perception of value. It also outlines different pricing strategies like cost-based pricing, break-even analysis, value-based pricing, and competition-based pricing. Revenue management is also discussed as an important tool for optimizing profits through adjusting prices based on demand.
Einfach besser verkaufen: Distribution für HotelsGabriele Schulze
Preisparität, Onlinebuchung, Vertrieb smart steuern und den Direktverkauf immer weiter stärken. Jammern Sie noch oder verkaufen Sie schon? Status, Strategien und Ideen für Hotels
Vortrag auf dem D2M Summit im Rahmen des Breakout-Panels: Social Media Campaigning - Mit Social Data und Content zu effektiveren Kampagnen: http://www.d2m-summit.de
Tnooz Wex Webinar - How TMCs and agents tame the data monster with payments techtnooz
With global business travel steadily on the rise, travel is becoming the second biggest expense for many businesses, just behind people costs.
Efficient yet flexible travel management programs are in high demand, but more options for travelers does not have to mean less control for travel managers.
In this webinar, WEX Travel, a travel payments pioneer, and data professional Grasp Technology team up to present ways to harness data efficiently and use the knowledge gained to improve corporate travel programs.
Learn how better technology and data can help travel managers and agencies shift from expensive gatekeepers to cost-saving consultants.
Anyone in the corporate travel chain will benefit from the discussion. Panelists for the webinar include:
Jim McGowan, US business development, WEX Travel
Dave Lukas, VP/CDO, Grasp Technologies
Gene Quinn, CEO and producer, Tnooz
Sean O'Neill, editor-in-chief and moderator, Tnooz
This FREE webinar took place Thursday 14 July 2016.
Webinar - The Secrets to Hotel Demand ForecastingDuetto
This document discusses hotel demand forecasting and revenue management. It begins with an introduction to Duetto and the presenter. The agenda then covers what forecasting is, why it's important, how macro and micro trends can impact forecasts, evaluating forecast accuracy, and budgeting. Key points made include that forecasting is needed for staffing, pricing, product development, and performance evaluations. Using big data from sources like reviews, bookings, and weather can improve forecasts. Common metrics for determining forecast accuracy are discussed like mean absolute deviation and mean absolute percent error. Efficient budgeting requires considering the type of property.
This document discusses IrelandHotels.com's online distribution and affiliate marketing opportunities. It outlines several initiatives to drive online bookings including a new last minute booking site, pay-per-click campaigns, email marketing, and affiliate partnerships. It also details upcoming enhancements to the booking engine to allow for features like SMS confirmations, pre/post-stay emails, add-on services, and advance purchase discounts.
Worldpay reveals "why do travelers pay that way?"tnooz
Personalising your online customer experience is key – but are you personalising the payment types you offer?
Booking holiday packages online is fast becoming the norm around the world, but the way people choose to pay for their trip varies greatly.
What are these differences? And what influences them? Is it culture, age, frequency of travel or habit? And why are these considerations important for travel companies?
This free webinar, sponsored by Worldpay, can help you...
Understand the payment preferences of your target market for vacations
Find out how payment preferences and booking behaviour vary depending on country and demographics
Discover insights from Worldpay’s new research covering six countries and 12,000 travellers and learn how to apply the lessons to improve the payment experience on your travel website
Panelists are:
Thomas Helldorff, VP Travel & Airlines, Global eCommerce Worldpay
Sean O'Neill, Moderator & Editor in Chief, Tnooz
Gene Quinn, Producer & CEO, Tnooz
This webinar took place on Thursday, 29th of September 2016.
Hotel pricing in a post-parity world - Duetto webinar slidestnooz
With recent regulations and court cases limiting or outlawing rate parity agreements in parts of Europe, hotels everywhere are gaining more control over their pricing and distribution than ever before.
Even in the U.S., savvy hoteliers are rethinking their pricing strategies and looking for ways around rate parity.
But with those opportunities also come new challenges as third-party distribution partners still wield plenty of power. In this rapidly changing space, hoteliers must have the right strategies and tools in place to effectively price their inventory, drive direct bookings and maximize profits.
In this webinar, you’ll learn:
What the recent rulings mean for hotels in Europe and around the world
The importance of pricing all channels independently and in real-time
How to use your loyalty program to drive more direct bookings with personalized pricing
Panelists for this FREE webinar are:
Michael McCartan, Duetto, Managing Director, EMEA
Etienne Faisandier, Mövenpick, VP Revenue Management & Business Intelligence
Ted Teng, The Leading Hotels of the World, CEO
Sean O’Neill, Tnooz, Editor-in Chief & Moderator
Kevin May, Tnooz, Senior Editor & Producer
This free webinar took place on Thursday, the 12th of November.
Webinar - The Science Behind Hotel Room PricingDuetto
In today’s challenging distribution environment with rising costs and complexities, there’s little room for error. If you’ve properly segmented your customers and are more accurately forecasting demand, you’re ready to take the next step with more advanced pricing strategies that will boost your bottom line.
This webinar will take you from basic strategies to advanced pricing concepts and arm you with the information you need to begin optimizing your revenue.
The global hotel industry saw strong growth in 2007 driven by robust economic conditions worldwide. While demand continued to increase, new supply also rose modestly. The industry was forecasted to see continued occupancy and rate gains through late 2008 as demand outstripped supply. Key areas for future hotel growth over the next few years included China, India, North America, and the Middle East.
Win customers, post-Brexit, with the right payment strategy - Slides from the...tnooz
The travel industry is facing major challenges which threaten growth, such as Britain's likely withdrawal from the European Union. The pound's value is at a 168-year low overall, and is at a 31-year low against the US dollar.
With talk of Brexit, how can you successfully abate consumer concerns?
In this webinar, Tnooz, WEX Travel and The Travel Trade Consultancy, present the results of exclusive research into the travel plans of consumers — conducted both before and after the Brexit vote.
A must for anyone in the leisure travel industry, the webinar answers the following questions:
What impact is Brexit having on the travel industry? Are other factors more pertinent?
Why is building customer confidence central to success in the travel industry?
How you choose the right supplier payment strategy?
Panelists for the webinar are:
Martin Alcock, Director, The Travel Trade Consultancy
Lee Jackson, Head of European New Business, WEX Travel
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on 3 November 2016.
The document provides training on upselling techniques for hotel staff. It discusses identifying sales opportunities, building rapport with guests, matching guests' needs to products, and making recommendations confidently. While some guests may say "no" to suggestions, staff should not be scared of objections but handle them confidently by having answers prepared for why a suggestion was made. The goal of upselling is to increase guest satisfaction and hotel revenue, not to make guests uncomfortable.
Tnooz-SiteMinder FREE TLearn webinar: How hotels can simplify today’s complex...tnooz
With so many different approaches to revenue management, today’s hotelier can find the best practice confusing.
And we know it can get very complex, very quickly.
The key to implementing a successful revenue management strategy is to keep it simple — don’t take on more than you can handle.
Simplifying your revenue management strategy is easier than you think, and there is plenty of smart and simple technology available to help your hotel along the way.
In this free TLearn webinar, SiteMinder will help your hotel cut through the clutter, focus on relevant data, and gain a better understanding of these key areas:
Read the signs: Is your revenue management approach too complex?
Revenue management rules: Five important lessons to learn
Be a data-driven hotelier: Use key metrics to increase revenue
Our presenters are:
Kevin O’Rourke, Executive VP of Global Sales, SiteMinder
Neil Corr, Senior Advisor, IDeaS
Sean O’Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Tuesday, 4th of October 2016.
Tnooz-MTT webinar: The evolution of mobile travel: Where to invest next?tnooz
Mobile travel is no longer a race to the functionality finish, adding the latest feature into a basic app just to have the "shiny new thing."
Today, mobile strategy in travel is about engaging and supporting travelers at every step and giving them more options to manage their trips in the way they want to.
In this webinar, MTT of Travelport Digital and Tnooz will explain about how airlines and TMCs can plan and prioritize their mobile investments, make sure they serve the ultra-connected traveller of today and tomorrow and stand out in their marketplace.
Topics covered include:
The pace of change in mobile travel innovation
MTT’s Five Stages in the Evolution of Mobile (EVOM) for Airlines and TMCs – Foundation, Revenue, Engagement & Acquisition, Owning the Traveler and Mobile First
Insights into the travel industry’s "mobile maturity" at each stage of the EVOM Lifecycle
How to map your mobile strategy to the EVOM methodology to deliver the best mobile experience for your customers and achieve your business objectives
Differentiating your airline or TMC with an advanced EVOM strategy.
Panelists for the webinar are:
Brendan Bourke, Digital Consultant, MTT, part of Travelport Digital
Ken Augustine, Client Partner, MTT, part of Travelport Digital
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on 27 October 2016.
Tnooz-Fusion FREE webinar: The science behind ancillary merchandisingtnooz
The travel industry knows there's great promise in selling ancillary products to travelers who want more ways to experience their journey.
Fusion's research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.
Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.
Panelists for the webinar are:
Mark Brown, VP EMEA, Fusion
Sinead Finn, Owner, affinnity
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on the 10th of November, 2016.
Gli eCommerce Trend del 2017: scopri il Corso Ninja AcademyNinja Academy
Daniele Vietri e Giovanni Cappellotto - docenti Ninja Academy, illustrano strategie, tecniche e case study per ispirare la tua attività di vendita online. Scopri il Corso Ninja Academy: http://bit.ly/2dxAiBa
Marketing Automation: il nuovo approccio del Digital Marketing per generare L...Giulio Colnaghi
La Marketing Automation è un nuovo approccio finalizzato a generare contatti pronti ad acquistare.
Attraverso una piattaforma digitale vengono erogati una serie di contenuti di valore, finalizzati a “scaldare” un contatto affinché sia ben predisposto verso un prodotto o un’offerta commerciale.
Le piattaforme tracciamo totalmente le azioni e i comportamenti delle Lead e grazie ad un sistema di scoring è possibile rilevare il relativo livello di maturazione lungo il funnel di marketing.
The consumer has evolved over the past 10 years and is now more value-focused due to decreased incomes during the economic crisis. Hotels face increasing competition and a need to maximize occupancy rates and loyalty. Various online booking options exist, including hotel websites, OTAs like Expedia, and auction sites like Priceline. For independent hotels with less marketing budgets, mobile apps, auction sites, and social media are better options than OTAs or direct websites.
The document discusses various factors that hotel managers must consider when setting prices, such as costs, demand, competition, and customer perception of value. It also outlines different pricing strategies like cost-based pricing, break-even analysis, value-based pricing, and competition-based pricing. Revenue management is also discussed as an important tool for optimizing profits through adjusting prices based on demand.
Einfach besser verkaufen: Distribution für HotelsGabriele Schulze
Preisparität, Onlinebuchung, Vertrieb smart steuern und den Direktverkauf immer weiter stärken. Jammern Sie noch oder verkaufen Sie schon? Status, Strategien und Ideen für Hotels
Vortrag auf dem D2M Summit im Rahmen des Breakout-Panels: Social Media Campaigning - Mit Social Data und Content zu effektiveren Kampagnen: http://www.d2m-summit.de
Tnooz Wex Webinar - How TMCs and agents tame the data monster with payments techtnooz
With global business travel steadily on the rise, travel is becoming the second biggest expense for many businesses, just behind people costs.
Efficient yet flexible travel management programs are in high demand, but more options for travelers does not have to mean less control for travel managers.
In this webinar, WEX Travel, a travel payments pioneer, and data professional Grasp Technology team up to present ways to harness data efficiently and use the knowledge gained to improve corporate travel programs.
Learn how better technology and data can help travel managers and agencies shift from expensive gatekeepers to cost-saving consultants.
Anyone in the corporate travel chain will benefit from the discussion. Panelists for the webinar include:
Jim McGowan, US business development, WEX Travel
Dave Lukas, VP/CDO, Grasp Technologies
Gene Quinn, CEO and producer, Tnooz
Sean O'Neill, editor-in-chief and moderator, Tnooz
This FREE webinar took place Thursday 14 July 2016.
Webinar - The Secrets to Hotel Demand ForecastingDuetto
This document discusses hotel demand forecasting and revenue management. It begins with an introduction to Duetto and the presenter. The agenda then covers what forecasting is, why it's important, how macro and micro trends can impact forecasts, evaluating forecast accuracy, and budgeting. Key points made include that forecasting is needed for staffing, pricing, product development, and performance evaluations. Using big data from sources like reviews, bookings, and weather can improve forecasts. Common metrics for determining forecast accuracy are discussed like mean absolute deviation and mean absolute percent error. Efficient budgeting requires considering the type of property.
This document discusses IrelandHotels.com's online distribution and affiliate marketing opportunities. It outlines several initiatives to drive online bookings including a new last minute booking site, pay-per-click campaigns, email marketing, and affiliate partnerships. It also details upcoming enhancements to the booking engine to allow for features like SMS confirmations, pre/post-stay emails, add-on services, and advance purchase discounts.
Worldpay reveals "why do travelers pay that way?"tnooz
Personalising your online customer experience is key – but are you personalising the payment types you offer?
Booking holiday packages online is fast becoming the norm around the world, but the way people choose to pay for their trip varies greatly.
What are these differences? And what influences them? Is it culture, age, frequency of travel or habit? And why are these considerations important for travel companies?
This free webinar, sponsored by Worldpay, can help you...
Understand the payment preferences of your target market for vacations
Find out how payment preferences and booking behaviour vary depending on country and demographics
Discover insights from Worldpay’s new research covering six countries and 12,000 travellers and learn how to apply the lessons to improve the payment experience on your travel website
Panelists are:
Thomas Helldorff, VP Travel & Airlines, Global eCommerce Worldpay
Sean O'Neill, Moderator & Editor in Chief, Tnooz
Gene Quinn, Producer & CEO, Tnooz
This webinar took place on Thursday, 29th of September 2016.
Hotel pricing in a post-parity world - Duetto webinar slidestnooz
With recent regulations and court cases limiting or outlawing rate parity agreements in parts of Europe, hotels everywhere are gaining more control over their pricing and distribution than ever before.
Even in the U.S., savvy hoteliers are rethinking their pricing strategies and looking for ways around rate parity.
But with those opportunities also come new challenges as third-party distribution partners still wield plenty of power. In this rapidly changing space, hoteliers must have the right strategies and tools in place to effectively price their inventory, drive direct bookings and maximize profits.
In this webinar, you’ll learn:
What the recent rulings mean for hotels in Europe and around the world
The importance of pricing all channels independently and in real-time
How to use your loyalty program to drive more direct bookings with personalized pricing
Panelists for this FREE webinar are:
Michael McCartan, Duetto, Managing Director, EMEA
Etienne Faisandier, Mövenpick, VP Revenue Management & Business Intelligence
Ted Teng, The Leading Hotels of the World, CEO
Sean O’Neill, Tnooz, Editor-in Chief & Moderator
Kevin May, Tnooz, Senior Editor & Producer
This free webinar took place on Thursday, the 12th of November.
Webinar - The Science Behind Hotel Room PricingDuetto
In today’s challenging distribution environment with rising costs and complexities, there’s little room for error. If you’ve properly segmented your customers and are more accurately forecasting demand, you’re ready to take the next step with more advanced pricing strategies that will boost your bottom line.
This webinar will take you from basic strategies to advanced pricing concepts and arm you with the information you need to begin optimizing your revenue.
The global hotel industry saw strong growth in 2007 driven by robust economic conditions worldwide. While demand continued to increase, new supply also rose modestly. The industry was forecasted to see continued occupancy and rate gains through late 2008 as demand outstripped supply. Key areas for future hotel growth over the next few years included China, India, North America, and the Middle East.
Win customers, post-Brexit, with the right payment strategy - Slides from the...tnooz
The travel industry is facing major challenges which threaten growth, such as Britain's likely withdrawal from the European Union. The pound's value is at a 168-year low overall, and is at a 31-year low against the US dollar.
With talk of Brexit, how can you successfully abate consumer concerns?
In this webinar, Tnooz, WEX Travel and The Travel Trade Consultancy, present the results of exclusive research into the travel plans of consumers — conducted both before and after the Brexit vote.
A must for anyone in the leisure travel industry, the webinar answers the following questions:
What impact is Brexit having on the travel industry? Are other factors more pertinent?
Why is building customer confidence central to success in the travel industry?
How you choose the right supplier payment strategy?
Panelists for the webinar are:
Martin Alcock, Director, The Travel Trade Consultancy
Lee Jackson, Head of European New Business, WEX Travel
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on 3 November 2016.
The document provides training on upselling techniques for hotel staff. It discusses identifying sales opportunities, building rapport with guests, matching guests' needs to products, and making recommendations confidently. While some guests may say "no" to suggestions, staff should not be scared of objections but handle them confidently by having answers prepared for why a suggestion was made. The goal of upselling is to increase guest satisfaction and hotel revenue, not to make guests uncomfortable.
Tnooz-SiteMinder FREE TLearn webinar: How hotels can simplify today’s complex...tnooz
With so many different approaches to revenue management, today’s hotelier can find the best practice confusing.
And we know it can get very complex, very quickly.
The key to implementing a successful revenue management strategy is to keep it simple — don’t take on more than you can handle.
Simplifying your revenue management strategy is easier than you think, and there is plenty of smart and simple technology available to help your hotel along the way.
In this free TLearn webinar, SiteMinder will help your hotel cut through the clutter, focus on relevant data, and gain a better understanding of these key areas:
Read the signs: Is your revenue management approach too complex?
Revenue management rules: Five important lessons to learn
Be a data-driven hotelier: Use key metrics to increase revenue
Our presenters are:
Kevin O’Rourke, Executive VP of Global Sales, SiteMinder
Neil Corr, Senior Advisor, IDeaS
Sean O’Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Tuesday, 4th of October 2016.
Tnooz-MTT webinar: The evolution of mobile travel: Where to invest next?tnooz
Mobile travel is no longer a race to the functionality finish, adding the latest feature into a basic app just to have the "shiny new thing."
Today, mobile strategy in travel is about engaging and supporting travelers at every step and giving them more options to manage their trips in the way they want to.
In this webinar, MTT of Travelport Digital and Tnooz will explain about how airlines and TMCs can plan and prioritize their mobile investments, make sure they serve the ultra-connected traveller of today and tomorrow and stand out in their marketplace.
Topics covered include:
The pace of change in mobile travel innovation
MTT’s Five Stages in the Evolution of Mobile (EVOM) for Airlines and TMCs – Foundation, Revenue, Engagement & Acquisition, Owning the Traveler and Mobile First
Insights into the travel industry’s "mobile maturity" at each stage of the EVOM Lifecycle
How to map your mobile strategy to the EVOM methodology to deliver the best mobile experience for your customers and achieve your business objectives
Differentiating your airline or TMC with an advanced EVOM strategy.
Panelists for the webinar are:
Brendan Bourke, Digital Consultant, MTT, part of Travelport Digital
Ken Augustine, Client Partner, MTT, part of Travelport Digital
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on 27 October 2016.
Tnooz-Fusion FREE webinar: The science behind ancillary merchandisingtnooz
The travel industry knows there's great promise in selling ancillary products to travelers who want more ways to experience their journey.
Fusion's research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.
Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.
Panelists for the webinar are:
Mark Brown, VP EMEA, Fusion
Sinead Finn, Owner, affinnity
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on the 10th of November, 2016.
Gli eCommerce Trend del 2017: scopri il Corso Ninja AcademyNinja Academy
Daniele Vietri e Giovanni Cappellotto - docenti Ninja Academy, illustrano strategie, tecniche e case study per ispirare la tua attività di vendita online. Scopri il Corso Ninja Academy: http://bit.ly/2dxAiBa
Marketing Automation: il nuovo approccio del Digital Marketing per generare L...Giulio Colnaghi
La Marketing Automation è un nuovo approccio finalizzato a generare contatti pronti ad acquistare.
Attraverso una piattaforma digitale vengono erogati una serie di contenuti di valore, finalizzati a “scaldare” un contatto affinché sia ben predisposto verso un prodotto o un’offerta commerciale.
Le piattaforme tracciamo totalmente le azioni e i comportamenti delle Lead e grazie ad un sistema di scoring è possibile rilevare il relativo livello di maturazione lungo il funnel di marketing.
Negli ultimi anni i metodi Canvas si sono diffusi con grande, meritato, successo diventando uno standard per la gestione delle decisioni strategiche di business, tanto nelle grandi aziende quanto in quelle di piccole dimensioni o ancora meglio nelle start-up.
I modelli Canvas da noi prediletti sono quelli elaborati da Osterwalder&C (https://strategyzer.com/), che hanno compiuto il seguente percorso:
1. In una prima fase è stato elaborato il “Business Model Canvas”, che facilita la definizione del Business Model nel suo complesso e del relativo Business Plan;
2. In una seconda fase è stato elaborato il “Value Proposition Canvas”, che si focalizza sul tema fondamentale della proposta di valore al cliente, in altri termini sulla definizione ottimale del prodotto/servizio da fornire ad un determinato target di clienti.
Ambedue gli strumenti sono diventati molto rapidamente dei punti fermi nella gestione di molte start-up, per poi essere adottati anche da realtà di grandi dimensioni per vitalizzare o rivitalizzare le aree di business e generare innovazione.
Prendendo spunto da questi modelli siamo riusciti ad adattare alle esigenze dei nostri clienti un “nostro modello” particolarmente focalizzato sul tema a noi caro della “gestione della relazione con il cliente come risorsa economica”. Su questo tema ci concentriamo da molto tempo (ci appassiona da almeno 15 anni) e ci è sembrato utile oltre che stimolante immaginare un metodo Canvas specifico sul CRM che completi lo strumentario a disposizione.
Guida pratica al Piano di Web marketing. Finalmente la guida pratica che ti spiega come realizzare un piano di Web marketing passo dopo passo. Autore Alessandro Casagrande di caffebollenteintazzagrossa.it
Procedure per il lancio e mantenimento di un progetto Magentomidimarcus
Durante il corso di Formazione Magento tenuto a Roma a ottobre 2016 ho parlato di come preparare un lancio ottimale per il proprio ecommerce per far decollare il proprio business online con i migliori presupposti.
Webinar: I numeri da cui partire per un piano di sviluppo commerciale B2BL'Ippogrifo®
Tutti vogliono fare sviluppo, tutti vogliono acquisire più clienti, tutti vogliono aumentare le proprie quote di mercato.
Ma per farlo bisogna essere organizzati ed implementare processi che prevedono l’esecuzione di step consequenziali, strettamente correlati l’uno all’altro.
Il primo di questi step è l’analisi dei dati marketing e commerciali da cui si parte.
In questo webinar ti mostreremo come leggere e sfruttare i dati a tua disposizione per fare marketing.
4. FACILE
da capire
Spendere meno tempo nella raccolta e aggregazione dei dati, per poterne dedicare di più alle decisioni
strategiche; è così che noi progettiamo il Revenue Management.
Non è mai stato tanto facile, come con la nostra piattaforma, intuitiva e user-friendly.
#PRICEMATCHMANIFESTOwww.PriceMatch.travel
Regola #1
Il Revenue Management
dovrà essere ...
7. Semplice
da implementare
#PRICEMATCHMANIFESTO
Previsione dell’occupazione e suggerimenti di prezzo finalmente alla portata di tutti :
PriceMatch propone un mese di prova gratuito, zero costi di installazione, e prezzi flessibili per hotel di tutti tipi e
dimensione
www.PriceMatch.travel
Regola #2
Il Revenue Management
dovrà essere ...
10. AFFIDABILE
e preciso
Attraverso algoritmi e strumenti econometrici avanzati, PriceMatch vi propone prezzi che tengono
automaticamente conto degli eventi locali, dello storico, dei prezzi della concorrenza, ma anche del meteo,
e-reputation e molto altro ...
#PRICEMATCHMANIFESTOwww.PriceMatch.travel
Regola #3
Il Revenue Management
dovrà essere ...
12. APERTO
a tutte le interfacce
#PRICEMATCHMANIFESTOwww.PriceMatch.travel
Regola #4
Il Revenue Management
dovrà essere ...
13. APERTO
a tutte le interfacce
Analizzare tutti i dati presenti sul vostro PMS con PriceMatch, quindi inviare i prezzi direttamente al
vostro Channel Manager, IBE, CRS ...
#PRICEMATCHMANIFESTOwww.PriceMatch.travel
Regola #4
Il Revenue Management
dovrà essere ...
15. Vieni a trovarci
all’ITB 2015
www.PriceMatch.travel
Hall 6.1 Stand 117
Oppure prendi appuntamento via email con
il nostro team : contact@pricematch.travel