This document summarizes a research paper that studied the influence of social media advertising on consumer buying decisions for electronic companies in Delhi, India. The paper reviewed previous literature on social media marketing and brand equity. It outlined two research objectives: 1) to study the impact of social media advertising on consumer buying decisions and 2) to understand how celebrity endorsements influence consumer decisions. Primary data was collected through surveys in Delhi and statistical analysis found significant differences in how gender, age, education, and income influenced consumer perceptions of social media advertising and celebrity endorsements. The results showed social media advertising and celebrity endorsements positively influence consumer buying decisions.