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1. INDE047 – Business Management for Engineers
Part I
Mohammad Tawfik
November 2013
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

2. Your Speaker
●
●
Mohammad Tawfik
Assistant Professor, Aerospace Engineering, Cairo
University
●
BSc., Aerospace Engineering, Cairo University
●
Diploma, Computer Science, Cairo University
●
MSc., Aerospce Engineering, Old Dominion U.
●
Meng, Mechanical Engineering, U. Maryland
●
PhD, Mechanical Engineering, U. Maryland
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

3. Your Speaker
●
National Encouragement Award 2008, Egypt.
●
Who’s Who in the World, 2010.
●
Outstanding Lecturer Award, German University
in Cairo, October 2006.
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

4. Your Speaker
●
Mohammad.tawfik@gmail.com
–
Facebook
–
Twitter
–
Blogger
–
SlideShare
–
WikiSpaces
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

5. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

6. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

7. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

8. If you do not know where you
are going, any road will take
you there!
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

9. What will make
YOU happy?
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

10. Course Objectives and Schedule
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

11. Course Objectives
●
This course intends to enhance the Engineer's
understanding of the non-technical aspects of
the business operation!
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

12. Course Intended Learning
Outcomes
●
By the end of this course the Engineer will able to:
–
Recognize the business needs to successfully operate an organization
–
Understand the behavior of the people in an organization and how to
influence it
–
Create a common language for communication with financial
personnel
–
Understand the quantitative tools used in decision making
–
Develop basic marketing plans
–
Involve ethical aspects into business processes
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

13. Not in this course!
●
You will not become a businessman!
●
You will not become an accountant!
●
You will not become a marketeer!
●
You will only understand how they work!
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

14. Schedule
●
Sunday
10/11/2013
9:00 – 14:00
●
Monday
11/11/2013
9:00 – 14:00
●
Tuesday
12/11/2013
9:00 – 14:00
●
Wednesday 13/11/2013
9:00 – 14:00
●
Friday
9:00 – 14:00
14/11/2013
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

15. Why Business
Management?
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

16. Why Business Management?
●
Why build the product? - Market Needs
●
How to sell the product? - Marketing Plans
●
How are things going on? - Accounting
●
How to handle people? - HR and OB
●
What to plan for? - Quantitative tools
●
Is that right? - Ethical Aspects
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

17. ●
Marketing: , , , ,
●
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

18. Key Marketing Activities
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

19. Consumer Analysis Examination and evaluation of consumer
characteristics, needs, and purchase processes
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

20. Product Planning Development and maintenance of
products, product assortments, product positions, brands,
packaging, options, and deletion of old products
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

21. Price Planning Outlines price ranges and levels, pricing
techniques purchase terms, price adjustments, and the use of
price as an active or passive factor
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

22. Distribution Planning Establishment of channel relations, physical
distribution, inventory management, warehousing, transportation,
allocation of goods, and wholesaling
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

23. Promotion Planning Combination of advertising, publicity,
personal selling, and sales promotion to drive sales revenue
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

24. Product/Market Matrix
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

25. Product/Market Matrix
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

26. INDE047 Business Management
for Engineers: Part I
Effective when the market is growing or not yet saturated
Mohammad Tawfik, PhD

27. INDE047 Business Management
Effective when a local or regional business looks to widen its market
for Engineers: Part I
Mohammad Tawfik, PhD

28. Product
Development
INDE047 Business Management
for Engineers: Part I
Effective when the firm has a core of strong brands
Mohammad Tawfik, PhD

29. Diversification
Diversification is utilized so that the firm does not become overly depend­ent on one product line
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

30. Market Segmentation
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

31. Market Segmentation
Market Segmentation The division of a market into different
homogeneous groups of consumers
Market Segment Should be:
●
Measurable
●
Accessible by communication and distribution channels
●
Different in its response to a marketing mix
●
Durable (not changing too quickly)
●
Substantial enough to be profitable
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

32. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

33. Marketing Strategy Development
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

34. Scope
Scope
Entry
Entry
Promotion
Promotion
Marketing
Marketing
Strategy
Strategy
Product
Product
Distribution
Distribution
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

35. Market Scope Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

36. Single Market Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

37. Multi Market Strategy
Market Scope Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

38. Market Scope Strategy
Total Market Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

39. Market Entry Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

40. First-In Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

41. Early Entry Strategy Business Management
INDE047
for Engineers: Part I
Mohammad Tawfik, PhD

42. INDE047 Business Management
Laggard Entry Strategy
for Engineers: Part I
Mohammad Tawfik, PhD

43. Product Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

44. Product Positioning Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

45. Product Repositioning Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

46. Product Scope Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

47. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD
Product Design Strategy

48. New Product Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

49. Promotion Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

50. Promotion Mix Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

51. Product factors
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

52. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD
Market factors

53. Customers factors
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

54. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

55. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

56. Media Selection Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

57. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

58. Advertising Copy Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

59. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

60. Distribution Strategy
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

61. INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD

62. Summary
In this lecture we learned:
●
The key marketing activities
●
Product/Market Matrix
●
Market Segmentation
●
Marketing Strategies
INDE047 Business Management
for Engineers: Part I
Mohammad Tawfik, PhD