Planned presentation at IIM , but as almost all of them were having technical background, gave a speech on Intergrating FB on website.

1. Social Media and Business
 Hari K T
 Bridge India
 11th Barcamp Kerala @ Indian Institute of Management Kozhikode

2. Who am I ?
 Not a Business man, PHP Developer
 Technical Reviewer for Packt Publisher
 PHP5 CMS Framework Development
 Wordpress 3 Security
 Contributes to open-source projects
 Aura Project for PHP 5.3
 Scribbles @ harikt.com
 Writer : Recently wrote an article for Sitepoint's
phpmaster.com

3. What about you?
 Developer
 Entrepreneur
 Others

4. What am I talking ??
 From a developer perspective
 Intergrating social media on your ecommerce site
 You may be familiar with this
 Already may be utilized
 Supporting your busines via tweet

5. Simple as
Love or Hate ?
Artificial Intelligence
Login Increase Business ?

6. Registration
 Normal registration
 Utilizing social media ( FB, Twitter, Google etc )
 Case Study
 flipkart
 Infibeam

7. Flipkart
Simple and Easy registration process

8. Infibeam
Normal Login +
Social Media

9. What are the advantages ?
 Single click signon
 Don't want to remember username/password
 Know user Interests on first login itslef
 Eg : Utilizing FB Interests
 Buyer habits can be predicted
 Recommendations based on interest

10. Customers who brought ….

11. What you get from Facebook?

12. Eg of Facebook Likes

13. Disadvantages
 Only if you are using Social Media
 Normal registration must be there
 Do you love sharing your data ?
 Consider FB
 FB gives data for allowed permissions
 Do you really care when you click allow access?
 Data → Information

14. 3rd party Support
 Support on a tweet is awesome

15. Remember
 Don't relay compeletly on 3rd party tools

16. Easy integration
Changes in API
Bored ?
Relying on 3rd party

17. Thank you
 Questions ?

18. Thanks
 Trademarks and Copyright to repective owners
 Please try to learn and explore it for good :-) .
 If any of one has trouble with the pictures in the slide.
Please contact me , I will remove it.