1) IIIF provides standards for delivering images and presenting objects to allow for deep zooming, citing regions of interest, comparing images across sites, and reuniting related objects. 2) IIIF consists of an Image API for delivering image data and a Presentation API for describing image-based objects and their structure. Additional APIs provide for authentication, search within objects, and other functions. 3) IIIF helps aggregators by allowing rich embeddable content, describing complex digital objects, and enabling reuse of IIIF implementations.