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Sioc tactics




image from tinyurl.com/siocshock
lecturer at Nui galway
          Engineering and
               informatics
Researcher at Deri, nui galway
Founder of new tech post
•  socialmedia.net blog
•  Galway-based publisher
    of stories focused on
    emerging, cutting-edge,
    innovative technologies
•  4000 readers in March
    -> 9000 readers in
    May 2011
•  Partners: IIC (San Jose)
•  Newtechpost.com
Co-founder of Boards.ie
•  Ireland’s largest
    discussion forum site
•  2.25 million visitors/
    month
•  Irish people seeking
    information, or just
    chatting about sports,
    TV, politics, health,
    whatever
It's the social objects we
              create…
• Discussions
• Bookmarks
• Annotations
• Microblogs
• Multimedia
…that connect us
to other people
Social media sites are like data
              silos




           image from pidgintech.com
Many isolated communities of
   users and their data




         image from pidgintech.com
Need ways to connect these
         islands




        image from pidgintech.com
Allowing users to easily move
     from one to another




          image from pidgintech.com
Enabling users to easily bring
    their data with them




          image from pidgintech.com
Data silos
Can be linked
via semantics
Social Semantic Web
Two-way street: semantic web
 can help social web, vice versa
• Can Use semantic web to describe people,
   content objects and the connections that
   bind them all together so that social sites
   can interoperate via semantics
• In the other direction, object-centered
   social websites can serve as rich social
   data sources for semantic applications

              image from tinyurl.com/highway2
Sioc = frost (gaelic)




           image from tinyurl.com/siocfrost
Semantically-Interlinked Online
       Communities (SIOC)
• Goal of the SIOC ontology is to address
  interoperability issues on the Social Web
  – sioc-project.org
  – W3c member submission in 2007
  – SIOC has been adopted in a framework of
    100 applications or modules deployed on
    hundreds of sites
  – Web 2.0, enterprise info integ, HCLS, e-gov
              image from tinyurl.com/friendship2
The steps taken
1.  Develop an ontology of terms for
    representing rich data from the Social
    Web
2.  Create a food chain for producing,
    collecting and consuming SIOC data
3.  As well dissemination via papers about
    SIOC, provide docs and examples at sioc-
    project.org
Some of the SIOC core ontology
   classes and properties
First attempt (foaf galway
     workshop 2004)
Sioc can be used to...
• ...provide a layer of rdfa metadata from
   a social website, e.g. to enhance search
   results
• ...get a Complete representation/xml
   dump of a social website (export, import)
• ...be a native format for social websites
• ...do other stuff; just imagine
              image from tinyurl.com/orionw
Sioc food chain
Some applications using sioc
Growth of sioc apps (bojars)
From October 2009




28
RDFA in drupal 7
• Drupal cms used by 1 percent of all sites
• drupal 7 released in january, semantic
   web support built-in:
• Rdfa (sioc, foaf, dublin core, skos) data
   for blog posts, forums, etc.
• Video at www.semantic-drupal.com


              image from tinyurl.com/drupaper
Rdfa on newsweek.com
OGP in RDF (FOAF, DC, SIOC, GR)
An ontology stack for the social
         semantic web
Distributed
Architecture
               www.Smob.me
dissemination
Sioc survey (1)
Sioc survey (2)
boards.ie SIOC data competition




37

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SIOC Tactics: Gaining Acceptance for a Semantic Web Vocabulary on the Social Web

  • 1. Sioc tactics image from tinyurl.com/siocshock
  • 2. lecturer at Nui galway Engineering and informatics
  • 3. Researcher at Deri, nui galway
  • 4. Founder of new tech post •  socialmedia.net blog •  Galway-based publisher of stories focused on emerging, cutting-edge, innovative technologies •  4000 readers in March -> 9000 readers in May 2011 •  Partners: IIC (San Jose) •  Newtechpost.com
  • 5. Co-founder of Boards.ie •  Ireland’s largest discussion forum site •  2.25 million visitors/ month •  Irish people seeking information, or just chatting about sports, TV, politics, health, whatever
  • 6. It's the social objects we create… • Discussions • Bookmarks • Annotations • Microblogs • Multimedia
  • 7. …that connect us to other people
  • 8. Social media sites are like data silos image from pidgintech.com
  • 9. Many isolated communities of users and their data image from pidgintech.com
  • 10. Need ways to connect these islands image from pidgintech.com
  • 11. Allowing users to easily move from one to another image from pidgintech.com
  • 12. Enabling users to easily bring their data with them image from pidgintech.com
  • 13. Data silos Can be linked via semantics
  • 15. Two-way street: semantic web can help social web, vice versa • Can Use semantic web to describe people, content objects and the connections that bind them all together so that social sites can interoperate via semantics • In the other direction, object-centered social websites can serve as rich social data sources for semantic applications image from tinyurl.com/highway2
  • 16. Sioc = frost (gaelic) image from tinyurl.com/siocfrost
  • 17. Semantically-Interlinked Online Communities (SIOC) • Goal of the SIOC ontology is to address interoperability issues on the Social Web – sioc-project.org – W3c member submission in 2007 – SIOC has been adopted in a framework of 100 applications or modules deployed on hundreds of sites – Web 2.0, enterprise info integ, HCLS, e-gov image from tinyurl.com/friendship2
  • 18. The steps taken 1.  Develop an ontology of terms for representing rich data from the Social Web 2.  Create a food chain for producing, collecting and consuming SIOC data 3.  As well dissemination via papers about SIOC, provide docs and examples at sioc- project.org
  • 19.
  • 20. Some of the SIOC core ontology classes and properties
  • 21. First attempt (foaf galway workshop 2004)
  • 22.
  • 23. Sioc can be used to... • ...provide a layer of rdfa metadata from a social website, e.g. to enhance search results • ...get a Complete representation/xml dump of a social website (export, import) • ...be a native format for social websites • ...do other stuff; just imagine image from tinyurl.com/orionw
  • 26. Growth of sioc apps (bojars)
  • 27.
  • 29. RDFA in drupal 7 • Drupal cms used by 1 percent of all sites • drupal 7 released in january, semantic web support built-in: • Rdfa (sioc, foaf, dublin core, skos) data for blog posts, forums, etc. • Video at www.semantic-drupal.com image from tinyurl.com/drupaper
  • 31. OGP in RDF (FOAF, DC, SIOC, GR)
  • 32. An ontology stack for the social semantic web
  • 37. boards.ie SIOC data competition 37