II personal & employer branding internations madrid - abril 2013

1. April 24th, 2013
Internations Madrid Business, Entrepreneurship and Networking

2. 8.30 pm – Tatiana Martin
“What do headhunters are
looking for during crisis
time?“
Agenda
9.00 pm – Octavio Rojas
"Using social networks and
communication to build
and enhance your
personal brand".

3. Tatiana Martin
“What do headhunters are looking for during crisis time?“

4. II Personal & Employer Branding
In Search of Talent
Cloud Connect

5. In Search of Talent
Index:
1. Quick differences between:
 1.a) Recruiting in Company
 1.b) Middle Management
 1.c) Executive Search / Headhunting (AESC, Firms,
approach to HH…)
2. Resume / Curriculum
3. Interviews
Cloud Connect

6. In Search of Talent
1.c) Executive Search Firms
 What is the AESC?
The Associattion of Executive Search Consunltants (AESC) in
the professional association representing retained executive
search consulting firms worldwide.
The Association of Executive Search Consultants (AESC) was
founded in New York in 1959.
 How can my firm become a member?
Retained executive search firma are admitted to memebership
after submitting an application which includes references
from existing members of the AESC and clients, hostint on-
site review of their business practicesa and procedures, and
passing an election by the membership committee and Borad
of Directors.
It´s memers are admitted after a previous audit of methods
and procedures.
Cloud Connect

7. In Search of Talent
1.c) Executive Search Firms
 Main Exec. Search Firms. AESC Member Firms in Spain:
Signium International (second oldest Firm)
Boyden (the oldest Firm)
Heidrick & Struggles
Korn Ferry International
Leaders Trust International
Norman Broadbent
Russell Reynolds
Seeliger y Conde
Spencer Stuart
…
There are 18 member firms of the AESC in Spain.
Cloud Connect

8. In Search of Talent
2. Resume / Curriculum
 Subjective:
Our CV should be different depend on…???
2 differents CVs: a short one and a long one???
With photo or without photo???
Lenght (no more than 2 slides)???
Quantitave info: goals achieved, reveneu, challenge, number of people in your
team, awards. budget you managed, references in your profile/cv…
Other relevant info: volunteering jobs, hobbies, etc. (Changing priorities in our
CV: very important to focus in our values as a person).
ONLY ADD RELEVANT INFORMATION
Cloud Connect

9. In Search of Talent
2. Resume / Curriculum
 To be or not to be:
Linkedin, twitter, blog???
What to include or not in your profile???
Fear, to much “open information”, “inside my life”, network…
Cloud Connect

10. In Search of Talent
3. Interviews
 Differerences:
Interview with HH or Consultant
Interview with the client (HHRR or Direct Report)
COMMERCIAL ATTITUDE
PASSION, SALES, THANKS…
Cloud Connect

11. Octavio Rojas
"Using social networks and communication
to build and enhance your personal brand".

12. #PEBInternations

19. Where…
How…
When…
to start?

24. What to say?
Find your voice

25. Set the tune

26. Set up a strategy, deliverables & timing

27. Know your
resources
and
implement
accordingly

28. Express what you love…