This document outlines the process for rebranding hotel projects, including several stages: desktop brand due diligence and property inspection visits to validate findings and develop preliminary scopes of work; detailed engineering checks and final property improvement plans with cost estimates; and triggering project teams to open the hotel. It provides information required at each stage, responsibilities of participants, and sample outputs including rebranding options, 2-word property improvement plans, and triggers to activate opening teams.

1. Development and Hotel Lifecycle & Growth – Rebranding projects process workflow
Activity Desktop Brand Due Diligence Developer Hotel
Visit
Desktop PIP D&E Hotel Visit Opening trigger for
Openings within next 120 days
Purpose Overall Brand alignment and very
high-level scope
Validate Desktop
Brand Due Diligence
and call out any major
FLS.
Conduct desktop property assessment and
prepare scope of works for all facilities and FLS
non-compliances. Desktop PIP , Timeline &
Ballpark cost estimates to be aligned with
Owner
Full engineering FLS check & validate
Desktop PIP
Meeting to activate team to open
hotel
Teams R :Development
A :
C :D&E, NHOPs, Ops ,Commercial, IA
R :Development
A :
C :
R :D&E
A :D&E & IT
C :IT
R :D&E (Design can be virtual)
A :D&E & IT
C :IT, Local based hotel teams
R :Development
Teams to Trigger :
NHOP, D&E, Commercial, Finance ,
HR & IT
Required
Info
• Hotel website
• internet imagery – Google,
TripAdvisor, Agoda , etc.
• Visit photos
• Developer Top FLS
checklist . This
checklist is not for
the Owners. It’s
meant for
Developers to verify
top FLS items
onsite.
• Facility factsheet
• Floor plans with dimensions
• Elevational plans
• M&E plans
• Heating, Air-conditioning and
mechanical ventilation system
(HVAC)
• Electrical (power and lighting) system
• Telephone, Data, TV, CCTV, Access
Control systems
• Plumbing and drainage system
• Fire alarm and fire protection system
+ PA systems
• Lifts
• IT checklist
• OS&E questionnaire
• FLS & MEP detailed checklist
• Door lock questionnaire **
• Owner budget & timeline expectation
• Site findings - images
• FLS & MEP detailed checklist
• Final PIP
Owner Request for Information(RFI)
• Commercial
• Human resources (Managed only)
• Finance (Managed only)
Output
• Brand options
• 2-word PIP (Definition provided in
following slides)
• Direct to brand or SP Code
• Call out any major
FLS, allows for D&E
to look for cost
effective solutions
• Desktop PIP
• Timeline
• Ballpark cost estimates can be provided if
facility areas are available (only if requested)
• Full Detailed PIP*
• Updated cost estimates with any
FLS findings
• Consultant recommendation
• Trigger all operations
workstreams to open hotel
Sample
Output
• Holiday Inn or voco
• Public Areas: Hard - Non-structural
• Guest Rooms: Light & Hallmarks
• Direct to Brand
link link
Data room
template
R: responsible A: accountable C: consulted I: informed
Pre-HMA/FA med. probability Pre-HMA/FA high probability
Pre-LOI low probability
**only if IT checklist identifies non-compliance
DESKTOP PIP / TIMELINE / BALLPARK COSTS DETAILED PIP OPENING TRIGGER
*to be legalized at high probability

2. Refurbishment Scale Scope of work
Hallmarks only 1. FLS
2. Brand related hallmarks
3. IT
Light & Hallmarks 1. FLS
2. Brand related hallmarks
3. IT
4. Redecoration of existing Guestrooms, Corridors & Public Areas
• 50% replacement or repair of case goods
• Replace approx. 25% sanitaryware
• Replace light fittings, switch plates, power/IT sockets
• 100% replacement of FF&E and OS&E, allow for upgrade of IT/AV/Telecom.
• The works include new carpets & wall decoration
• Replace light fittings
• New Artwork
Hard - Non-Structural 1. FLS
2. Brand related hallmarks
3. IT
4. Strip out of existing decorative finishes and replacement to Guestrooms, Corridors & Public Areas
• The works include replacement of doors & ironmongery
• New Sanitaryware, replacement of bathroom tiles;
• New Wall, floor and ceiling finishes
• New Case-goods & artwork
• Replacement of FCU’s & Plant
• Refit lift cars
• Replace light fittings, switch plates, power/IT sockets.
• New FF&E, OS&E and IT/AV/Telecom.
Hard - Structural In addition to above Non-structural scope, additional allowance for external envelope and structural repairs . This scope doesn’t include real estate re-use ie. conversion of
Commercial to Hotel.
2-word PIP guidance