Downloaded 11 times
Uploaded byMa E.C.C.
Hotel industry
The document defines key areas and roles within the modern hotel industry. It discusses 7 main operational areas that are common across most hotels: management, front desk, housekeeping, maintenance, accounting, marketing and sales, and kitchen staff. Each area is responsible for important functions like decision making, guest services, cleanliness, repairs, finances, promotions, and food preparation. Having the right people in these roles is necessary for smooth hotel operations.
More Related Content
![Self analysis[1]](https://cdn.slidesharecdn.com/ss_thumbnails/selfanalysis1-130216053055-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Hotel industry
- 1.
- 2.
- 3. Segmentation. To counter fallingoccupancies during the 1990s, upscale hotels moved vertically downward (stretched their brands) into midscale operation 3 SEGMENTATION
- 4.
- 5. BRAND Brand. Segmentation hascreated issues as well as solutions. Identification of new products can be muddled by too many new designs, new logos, and new promotions. It took time for hoteliers to realize that collecting a group of like hotels-or even worse, unlike hotels-under one name did not automatically create a brand. Customer recognition is what defines a brand: recognition of the name and the logo. To that end, hotel chains have poured advertising dollars into the creation of new brands 5
- 6. EXAMPLES Casino Convention 6 American plan Continental plan Europeanplan SEGMENTED BY ACTIVITIES SEGMENTED BY PLAN
- 7. EXAMPLES Corporation Individual Chain 7 Deluxe Mid Range Budget SEGMENTED BYFINANCING SEGMENTED BY PRICE
- 8. EXAMPLES Airport Highways Sea side Mountains 8 1 to5 Stars SEGMENTED BY LOCATION SEGMENTED BY RATINGS
- 9.
- 10. EXAMPLES Chain Management company Self-managed 10 Bed and breakfast Extendedstay Health spa SEGMENTED BY MANAGEMENT SEGMENTED BY USE
- 11.
- 12.
- 13.
- 14.
- 15.
- 16. Wilde Aparthotels byStaycity, England
- 17.
- 18. Urban Youth Hostel,Spain
- 19.
- 20.
- 21.
- 22. Casa de Campo,Dominican Republic
- 23.
- 24.
- 25.
- 26.
- 27.
- 28. The Tubkaak KrabiBoutique, Thailand
- 29.
- 30.
- 31.
- 32. Caesar Palace, LasVegas, USA
- 33.
- 34. First Cabin Tsukiji,Japan
- 35.
- 36.
- 37.
- 38. Tree Hotel inHaradas, Sweden
- 39.
- 40. Jules Undersea Lodge,Florida, USA
- 41.
- 42. Chalet Brickell GuestHouse, France
- 43.
- 44. The Vista Hotel,Brixen, Italy
- 45.
- 46. Courtesy Hotel deGlace, Quebec, Canada
- 47.
- 48. Disney Resorts andExperiences
- 49.
- 50.
- 51.
- 52.
- 54. 7 Key Operational Areas OfHotel Management
- 55. 55 A hotel wouldn’trun smoothly without the right people and right resources in the right departments. If you’re new to the hotel business, or just doing your fair share of basic research, read below for the outline of a hotel’s structure. Your exact needs may not be the same as other hotels, which can be affected by the size of your establishment, whether you offer full service or not, and what amenities you have.
- 56. 56 But most hotelshave the following seven areas in common. These areas reflect the various job roles that will need to be filled to keep the organization running. Being aware of these departments can help you plan for future success.
- 57. 57 Management Executives Front deskHousekeeping Maintenance Accounting Marketing and Sales Kitchen staff Manager
- 58.
- 59.
- 60.
- 61. These are thedecision makers within the business. They may be department heads, managers, or directors. Depending on how your company runs and the size of it, executives may be responsible for some of the other areas discussed below, including accounting, marketing, and at times even front desk services. Executives
- 62. Although no operationalsegment within a hotel organization is dispensable, it could be argued that very little would happen without the front office staff. These people are constantly in contact with guests, and may even be responsible for taking and handling bookings. Detail-oriented people are often required for this role, since they must meet the exact needs of the guests. Sometimes concierge may also be lumped in with this division of the business, but could be an entirely different department worth building. Front Desk
- 63.
- 64. Keeping your guestrooms clean and tidy is an essential task. Your housekeeping team is typically responsible for every detail within a room, from the cleanliness of the sheets to keeping toiletries stocked. Housekeeping
- 65.
- 66. Even the bestquality utilities and electronics can break and malfunction. In today’s tech-oriented world, there is also more to repair and fix in terms of computers, TV screens, game consoles, DVD players, and other cutting-edge tech items than before. Tech can sometimes also be the responsibility of executives or front desk services, depending on what works best for the organization. Additionally, in some cases, maintenance might be lumped in with housekeeping or another role. Again, it depends on the size of your business and the personnel available to you. Maintenance
- 67. Even the bestquality utilities and electronics can break and malfunction. In today’s tech-oriented world, there is also more to repair and fix in terms of computers, TV screens, game consoles, DVD players, and other cutting-edge tech items than before. Tech can sometimes also be the responsibility of executives or front desk services, depending on what works best for the organization. Additionally, in some cases, maintenance might be lumped in with housekeeping or another role. Again, it depends on the size of your business and the personnel available to you. Marketing & Sales
- 68.
- 69. If you’re afull-service hotel, if you offer room service, or both, then it’s impossible to keep up with orders and meet your guest’s dining needs without competent kitchen staff. Some hotels also need a separate catering team, especially for conference rooms. Kitchen Staff
- 70.