Smartphone-based hearing diagnostic tool and hearing aid. A

1.
Enhanced Hearing For Your iLifestyle
MIT Global Competition & IDEAS Competition
April 5, 2011
Co-­‐Founders:
Jeffrey Feng
Jaclyn Loo
Kenny Fung
Private & Confidential

2. 36 Million Americans (1 in 10) Have Hearing Loss
But Only 25% Use A Hearing Aid
Hearing Loss In Americans
Unaware of
Hearing
Loss, 7%
Use Hearing
Aids, 25%
Deny/Hide
Hearing
Helped by Loss, 33%
Medical
Surgical Can't Afford
Treatment, Hearing
5% Aids, 30%
What prevents people from getting a hearing aid?
Channel: Audiologists or ENTs (Ear, Nose, Throat Doctor)
Cost
Social Stigma
| 2 Private & Confidential

3. Hearing Aids & PSAs Are Not Ideal
Hearing Aids
High cost: $4000 per pair
FDA regulated: Acquired
only through professionals
Deeply entrenched players: GN
Resound, Oticon, Phonak, Siemens,
& Starkey control 90% of market
Personal Sound Amplifiers
Low cost: $15-­‐200 per pair
Non-­‐regulated: Sold at drug
stores, online and local retailers
Highly fragmented providers
Poor sound quality: Amplifies all
sound equally, not tuned to user
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4. iHear Hearing Diagnostic & Hearing Enhancement:
Low Cost, High Accessibility, High Quality
Intelligent Hearing Low Cost:
Assistant Freemium business model
Free mobile app to test hearing
$15 for hearing aid app
Leverages Existing Hardware
Highly Accessible:
+ High-­‐quality
Directional Mic Eliminates barrier to see audiologist
Sold in mainstream distribution
channels to target underserved market
High Sound Quality:
Dynamically creates personalized
hearing profile
iPhone/iPod
Apple Earbuds
Multiple sound profiles
(Other smartphone platforms will be
supported in future releases)
We are targeting 35-­‐65 year old adults with
mild to moderate hearing loss (US: 11M people)
| 4 Private & Confidential

5. IntelliHEAR Diagnostic Test*
Hearing Sensitivity Test Speech-­‐in-­‐Noise Test
Audiogram to hear
hear various frequencies speech in presence of noise
250 to 8000 Hz single tones played Speaking voice played at soft level
Volume increased in steps Background noise increased in steps
User acknowledges when tone is heard SNR level measured
Back Hearing Sensitivity: Results Details
250 500 1000 2000 4000 6000 8000 -­‐ Hz -­‐ 250 500 1000 2000 4000 6000 8000
Normal
Hearing
Mild Loss
`
Moderate
Loss
Severe
Loss
Profound
Loss
Low Pitch LEFT EAR High Pitch Low Pitch RIGHT EAR High Pitch
| 5 Private & Confidential *Distributed as a free mobile app

6. IntelliHEAR Hearing Enhancement*
Uses audiogram for customized
hearing profile
Equalization for fine tuning
Multiple hearing profiles can be
saved/used
Speech-­‐to-­‐text (Future release)
| 6 Private & Confidential *Distributed as a paid mobile app

7. Meet the iHear Team
Jeffrey Feng Jaclyn Loo Kenny Fung
Technology Marketing Business Strategy
MIT Sloan 2011 MIT Sloan 2011 MIT Sloan 2011
Experience: BAE Systems, Senior Adteractive, Inc., Senior The Parthenon Group,
Design engineer Product Manager Principal
Xindium Technologies, AT&T, Global Sales OSKR, Associate and
Design engineer Account Manager Founding member
Apple iPhone PM intern Microsoft PM Intern LECG, Research Analyst
Education: University of Illinois at Barnard College, B.A. in University of California,
Urbana-­‐Champaign, Economics Berkeley, B.S. in Business
B.S. and M.S. in Administration and B.A.
Electrical Engineering in Legal Studies
| 7 Private & Confidential