SlideShare a Scribd company logo
Campbell Scott - CEO
January, 2009
campbell@igopeople.com
Summary
 IGOpeople is a network for the real world -
 it transforms the way businesses can connect with their
 customers

 200 businesses have registered in the first month, including
 FBD Insurance, Vodafone, O2, eircom, Fรกilte Ireland, Bord Gรกis

 The market opportunity is significant, appealing to businesses
 of any scale and sector, including Government and NGO

 The business model is based on a licensing model - pricing has
 been tested and validated

 A strong team is in place to develop, operate and grow the
 business, with an efficient marketing and sales plan.
People are socialising, connecting and organising
and are seeking and voicing opinion




www.flickr.com: bovinity
Media is changing
and shouting at people is less effective




www.flickr.com: brymo
Customers are more
informed and demanding
It can be difficult to connect with businesses
Businesses can listenโ€ฆ




www.flickr.com: sfllaw
and have conversations with people
How does IGOpeople help?

IGOpeople is a network which uniquely connects people with validated
organisations - (commercial, Government and NGO)

The service combines the best bits of social networks, directories and
search.

It is a cost effective substitute media and sales channel

It can be used to
    ๏ฎ gather research
    ๏ฎ promote and sell
    ๏ฎ support customers
    ๏ฎ manage brand reputation
The structure has a place for
individuals and for validated
        organisations
CASE STUDY:
Customer queries O2 about a
roaming charge, and Vodafone
join in to advise of their
roaming tariff
Competition
                        Included                     Not Included

                  Unique structure              White labelled solution
              ๏ฎ                               ๏ฎ
                  Open                        ๏ฎ Consulting support
              ๏ฎ
                  Balanced tone and purpose
              ๏ฎ
                  Business directory
              ๏ฎ
                  Local/ global view
              ๏ฎ
                  Insight, problem solving,
              ๏ฎ
                  marketing and sales


                  Open                          White labelled solution
              ๏ฎ                               ๏ฎ
                  Consumer to business        ๏ฎ Business directory
              ๏ฎ
                  engagement                  ๏ฎ Local/ global


                Community functionality           Open
              ๏ฎ                               ๏ฎ
              ๏ฎ Consulting support
              ๏ฎ White-labelled for brands
Distribution

Individuals
Seeding of the network
Referral - users invite friends to conversations + address book import
+ invitation from organisations (eg. Meteor customer support - IGOpeople
button on site)
Search engine marketing - cost effective โ€œissuesโ€

Organisations
Business networks - County Enterprise Boards, Chambers of Commerce
Social media training
Distribution partners - Directory partners, IT resellers, adโ€™ sellers
70% of registrations result from referral/response to press coverage
~30% conversion from telemarketing pilot
Our Roadmap

The approach to development is driven by a focus on our customersโ€™ needs

We have an agile development process that is highly flexible, productive
and efficient

Our short to medium term roadmap includes:-
๏ฎ directory integration
๏ฎ mobile access and integration
๏ฎ group functionality - calendaring, polling etc.
๏ฎ integration of video conversations (eg. seesmic)
๏ฎ โ€œconsumer centreโ€ - where consumers create a wish-list of products and services


We are collaborating with Trinity College Dublin and the National Digital Research
Centre in a project to improve the usefulness and relevance of content through
โ€œcollaborative filteringโ€
Financial

Businesses are charged a license fee of โ‚ฌ25pm, per user, with premium
license options for additional functionality

The cost of acquiring a business license is โ‚ฌ85

Cost of Sale per license, per month is โ‚ฌ13.50
Why IGOpeople?

Founder - Cormac Horan - was lecturer in economics and e-business at
Dublin Business School.

CEO is Campbell Scott (ex. eircom and O2) - senior marketing and
strategy positions

The Chairman is Fergal Oโ€™Byrne (CEO of Irish Internet Assocโ€™) and
Dr. Edward de Bono has recently joined the Board

โ‚ฌ780k has been raised to date (founders and private investors)

Revenue earning from April and cash flow positive within 3 years
For more information contact
                                                 campbell@igopeople.com




Flickr - images courtesy of jenn_jenn, timparkinson,conner395, vilma.com, caveman9223

More Related Content

Similar to Igopeople Plugg Feb 09

Structuring for success - Developing a dynamic structure for your marketing t...
Structuring for success - Developing a dynamic structure for your marketing t...Structuring for success - Developing a dynamic structure for your marketing t...
Structuring for success - Developing a dynamic structure for your marketing t...
B2B Marketing
ย 
Ioi marketing automationchicago-062612
Ioi marketing automationchicago-062612Ioi marketing automationchicago-062612
Ioi marketing automationchicago-062612
IO Integration
ย 
SponsorPay - NOAH12 San Francisco
SponsorPay - NOAH12 San FranciscoSponsorPay - NOAH12 San Francisco
SponsorPay - NOAH12 San Francisco
NOAH Advisors
ย 
Managing Brands for Maximum Profits
Managing Brands for Maximum ProfitsManaging Brands for Maximum Profits
Managing Brands for Maximum Profits
IO Integration
ย 
Rebranding for Sustainablility - Johnson Controls
Rebranding for Sustainablility - Johnson ControlsRebranding for Sustainablility - Johnson Controls
Rebranding for Sustainablility - Johnson Controls
Sustainable Brands
ย 
ROI Critical Success Factors M Lees Ps Group Community 2.0 2009
ROI Critical Success Factors   M Lees Ps Group   Community 2.0 2009ROI Critical Success Factors   M Lees Ps Group   Community 2.0 2009
ROI Critical Success Factors M Lees Ps Group Community 2.0 2009
Matthew Lees
ย 
Growthlabsocialmedia Companypresentationmay09
Growthlabsocialmedia Companypresentationmay09Growthlabsocialmedia Companypresentationmay09
Growthlabsocialmedia Companypresentationmay09
Magdalena Pawlowicz
ย 
Become a cloud consultant
Become a cloud consultantBecome a cloud consultant
Become a cloud consultant
ezcloud4u
ย 
Advertising and Marketing Technology Perspective
Advertising and Marketing Technology PerspectiveAdvertising and Marketing Technology Perspective
Advertising and Marketing Technology Perspective
Results International Group LLP
ย 
Reevoo - NOAH SF 2012
Reevoo - NOAH SF 2012Reevoo - NOAH SF 2012
Reevoo - NOAH SF 2012
NOAH Advisors
ย 
Marketing Options International Credentials
Marketing Options International Credentials Marketing Options International Credentials
Marketing Options International Credentials
MOI Global
ย 
U D O I, Sami Oinonen, Nokia, Feb 2, 2009
U D O I,  Sami  Oinonen,  Nokia,  Feb 2, 2009U D O I,  Sami  Oinonen,  Nokia,  Feb 2, 2009
U D O I, Sami Oinonen, Nokia, Feb 2, 2009Piotr_Krawczyk
ย 
Introduction IABPro
Introduction IABProIntroduction IABPro
Introduction IABProGreg Duplessie
ย 
B2B marketing report
B2B marketing reportB2B marketing report
B2B marketing report
Prayukth K V
ย 
AGI Software Sales Benchmarking Overview 062310
AGI Software Sales Benchmarking Overview 062310AGI Software Sales Benchmarking Overview 062310
AGI Software Sales Benchmarking Overview 062310
rhodishman
ย 
ClickTale - NOAH12 San Francisco
ClickTale - NOAH12 San FranciscoClickTale - NOAH12 San Francisco
ClickTale - NOAH12 San Francisco
NOAH Advisors
ย 
Mann Marketing Introduction Lr
Mann Marketing Introduction LrMann Marketing Introduction Lr
Mann Marketing Introduction Lr
vikimann
ย 
TSI Service Offering
TSI Service OfferingTSI Service Offering
TSI Service Offering
dfeely
ย 
VBA Corporate Overview 220909
VBA Corporate Overview 220909VBA Corporate Overview 220909
VBA Corporate Overview 220909SusanneVonKetelhodt
ย 
46 scout24 noah sf 2012
46 scout24 noah sf 201246 scout24 noah sf 2012
46 scout24 noah sf 2012
NOAH Advisors
ย 

Similar to Igopeople Plugg Feb 09 (20)

Structuring for success - Developing a dynamic structure for your marketing t...
Structuring for success - Developing a dynamic structure for your marketing t...Structuring for success - Developing a dynamic structure for your marketing t...
Structuring for success - Developing a dynamic structure for your marketing t...
ย 
Ioi marketing automationchicago-062612
Ioi marketing automationchicago-062612Ioi marketing automationchicago-062612
Ioi marketing automationchicago-062612
ย 
SponsorPay - NOAH12 San Francisco
SponsorPay - NOAH12 San FranciscoSponsorPay - NOAH12 San Francisco
SponsorPay - NOAH12 San Francisco
ย 
Managing Brands for Maximum Profits
Managing Brands for Maximum ProfitsManaging Brands for Maximum Profits
Managing Brands for Maximum Profits
ย 
Rebranding for Sustainablility - Johnson Controls
Rebranding for Sustainablility - Johnson ControlsRebranding for Sustainablility - Johnson Controls
Rebranding for Sustainablility - Johnson Controls
ย 
ROI Critical Success Factors M Lees Ps Group Community 2.0 2009
ROI Critical Success Factors   M Lees Ps Group   Community 2.0 2009ROI Critical Success Factors   M Lees Ps Group   Community 2.0 2009
ROI Critical Success Factors M Lees Ps Group Community 2.0 2009
ย 
Growthlabsocialmedia Companypresentationmay09
Growthlabsocialmedia Companypresentationmay09Growthlabsocialmedia Companypresentationmay09
Growthlabsocialmedia Companypresentationmay09
ย 
Become a cloud consultant
Become a cloud consultantBecome a cloud consultant
Become a cloud consultant
ย 
Advertising and Marketing Technology Perspective
Advertising and Marketing Technology PerspectiveAdvertising and Marketing Technology Perspective
Advertising and Marketing Technology Perspective
ย 
Reevoo - NOAH SF 2012
Reevoo - NOAH SF 2012Reevoo - NOAH SF 2012
Reevoo - NOAH SF 2012
ย 
Marketing Options International Credentials
Marketing Options International Credentials Marketing Options International Credentials
Marketing Options International Credentials
ย 
U D O I, Sami Oinonen, Nokia, Feb 2, 2009
U D O I,  Sami  Oinonen,  Nokia,  Feb 2, 2009U D O I,  Sami  Oinonen,  Nokia,  Feb 2, 2009
U D O I, Sami Oinonen, Nokia, Feb 2, 2009
ย 
Introduction IABPro
Introduction IABProIntroduction IABPro
Introduction IABPro
ย 
B2B marketing report
B2B marketing reportB2B marketing report
B2B marketing report
ย 
AGI Software Sales Benchmarking Overview 062310
AGI Software Sales Benchmarking Overview 062310AGI Software Sales Benchmarking Overview 062310
AGI Software Sales Benchmarking Overview 062310
ย 
ClickTale - NOAH12 San Francisco
ClickTale - NOAH12 San FranciscoClickTale - NOAH12 San Francisco
ClickTale - NOAH12 San Francisco
ย 
Mann Marketing Introduction Lr
Mann Marketing Introduction LrMann Marketing Introduction Lr
Mann Marketing Introduction Lr
ย 
TSI Service Offering
TSI Service OfferingTSI Service Offering
TSI Service Offering
ย 
VBA Corporate Overview 220909
VBA Corporate Overview 220909VBA Corporate Overview 220909
VBA Corporate Overview 220909
ย 
46 scout24 noah sf 2012
46 scout24 noah sf 201246 scout24 noah sf 2012
46 scout24 noah sf 2012
ย 

More from soupireland

Donegal Ceb 24 Mar 09
Donegal Ceb   24 Mar 09Donegal Ceb   24 Mar 09
Donegal Ceb 24 Mar 09
soupireland
ย 
Trends And Social Media Feb09
Trends And Social Media   Feb09Trends And Social Media   Feb09
Trends And Social Media Feb09
soupireland
ย 
Barcamp Results
Barcamp ResultsBarcamp Results
Barcamp Results
soupireland
ย 
Iia Issue
Iia IssueIia Issue
Iia Issuesoupireland
ย 
Ngn Team Mar 08
Ngn Team Mar 08Ngn Team Mar 08
Ngn Team Mar 08soupireland
ย 
Customer Service Mar 08
Customer Service Mar 08Customer Service Mar 08
Customer Service Mar 08soupireland
ย 

More from soupireland (6)

Donegal Ceb 24 Mar 09
Donegal Ceb   24 Mar 09Donegal Ceb   24 Mar 09
Donegal Ceb 24 Mar 09
ย 
Trends And Social Media Feb09
Trends And Social Media   Feb09Trends And Social Media   Feb09
Trends And Social Media Feb09
ย 
Barcamp Results
Barcamp ResultsBarcamp Results
Barcamp Results
ย 
Iia Issue
Iia IssueIia Issue
Iia Issue
ย 
Ngn Team Mar 08
Ngn Team Mar 08Ngn Team Mar 08
Ngn Team Mar 08
ย 
Customer Service Mar 08
Customer Service Mar 08Customer Service Mar 08
Customer Service Mar 08
ย 

Recently uploaded

The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
ย 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
ย 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
ย 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
my Pandit
ย 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
ย 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
ย 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
ย 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
ย 
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdfSearch Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
ย 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
ย 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
ย 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
ย 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
ย 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
ย 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
ย 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
ย 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
ย 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
ย 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
ย 

Recently uploaded (20)

The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
ย 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
ย 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
ย 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
ย 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
ย 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
ย 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
ย 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
ย 
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdfSearch Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
ย 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
ย 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
ย 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
ย 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
ย 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
ย 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
ย 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
ย 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
ย 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
ย 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
ย 

Igopeople Plugg Feb 09

  • 1. Campbell Scott - CEO January, 2009 campbell@igopeople.com
  • 2. Summary IGOpeople is a network for the real world - it transforms the way businesses can connect with their customers 200 businesses have registered in the first month, including FBD Insurance, Vodafone, O2, eircom, Fรกilte Ireland, Bord Gรกis The market opportunity is significant, appealing to businesses of any scale and sector, including Government and NGO The business model is based on a licensing model - pricing has been tested and validated A strong team is in place to develop, operate and grow the business, with an efficient marketing and sales plan.
  • 3. People are socialising, connecting and organising
  • 4. and are seeking and voicing opinion www.flickr.com: bovinity
  • 6. and shouting at people is less effective www.flickr.com: brymo
  • 8. It can be difficult to connect with businesses
  • 10. and have conversations with people
  • 11. How does IGOpeople help? IGOpeople is a network which uniquely connects people with validated organisations - (commercial, Government and NGO) The service combines the best bits of social networks, directories and search. It is a cost effective substitute media and sales channel It can be used to ๏ฎ gather research ๏ฎ promote and sell ๏ฎ support customers ๏ฎ manage brand reputation
  • 12. The structure has a place for individuals and for validated organisations
  • 13. CASE STUDY: Customer queries O2 about a roaming charge, and Vodafone join in to advise of their roaming tariff
  • 14.
  • 15. Competition Included Not Included Unique structure White labelled solution ๏ฎ ๏ฎ Open ๏ฎ Consulting support ๏ฎ Balanced tone and purpose ๏ฎ Business directory ๏ฎ Local/ global view ๏ฎ Insight, problem solving, ๏ฎ marketing and sales Open White labelled solution ๏ฎ ๏ฎ Consumer to business ๏ฎ Business directory ๏ฎ engagement ๏ฎ Local/ global Community functionality Open ๏ฎ ๏ฎ ๏ฎ Consulting support ๏ฎ White-labelled for brands
  • 16. Distribution Individuals Seeding of the network Referral - users invite friends to conversations + address book import + invitation from organisations (eg. Meteor customer support - IGOpeople button on site) Search engine marketing - cost effective โ€œissuesโ€ Organisations Business networks - County Enterprise Boards, Chambers of Commerce Social media training Distribution partners - Directory partners, IT resellers, adโ€™ sellers 70% of registrations result from referral/response to press coverage ~30% conversion from telemarketing pilot
  • 17. Our Roadmap The approach to development is driven by a focus on our customersโ€™ needs We have an agile development process that is highly flexible, productive and efficient Our short to medium term roadmap includes:- ๏ฎ directory integration ๏ฎ mobile access and integration ๏ฎ group functionality - calendaring, polling etc. ๏ฎ integration of video conversations (eg. seesmic) ๏ฎ โ€œconsumer centreโ€ - where consumers create a wish-list of products and services We are collaborating with Trinity College Dublin and the National Digital Research Centre in a project to improve the usefulness and relevance of content through โ€œcollaborative filteringโ€
  • 18. Financial Businesses are charged a license fee of โ‚ฌ25pm, per user, with premium license options for additional functionality The cost of acquiring a business license is โ‚ฌ85 Cost of Sale per license, per month is โ‚ฌ13.50
  • 19. Why IGOpeople? Founder - Cormac Horan - was lecturer in economics and e-business at Dublin Business School. CEO is Campbell Scott (ex. eircom and O2) - senior marketing and strategy positions The Chairman is Fergal Oโ€™Byrne (CEO of Irish Internet Assocโ€™) and Dr. Edward de Bono has recently joined the Board โ‚ฌ780k has been raised to date (founders and private investors) Revenue earning from April and cash flow positive within 3 years
  • 20. For more information contact campbell@igopeople.com Flickr - images courtesy of jenn_jenn, timparkinson,conner395, vilma.com, caveman9223