Adobe set up a photoshopped bus stop display in Stockholm that edited photos of people in real-time. The UN's World Food Programme used smartphone technology to connect people to problems in developing countries. A Brazilian blood bank created a "donor cable" that transfers power between phones as a symbol of blood donation. A new sign in New York called "Points" provides location-based information and data from social media and online sources. Corona installed a billboard in New York that made the moon appear as a lime wedge in a Corona bottle on certain nights.

1. 17.06.12

2. This Week...
Photoshop Bus Stop, Food Link, The Donor Cable, The most advanced sign on
earth, Moon lime wedge
Photoshop Bus Stop
Adobe
Food Link
UN World Food Programme
The Donor Cable
Clube SangueBom
The Most Advanced Sign
on Earth
Points
Moon Lime Wedge
Corona

3. Photoshop Bus Stop
Adobe
An entertaining wait at your bus stop!
For the upcoming Adobe ‘Creative Days’ events which
are happening across EMEA, Adobe setup this clever
stunt that photoshopped people standing at a bus stop
in real-time and displayed the images on a dedicated
digital adshell inside the bus stop in Stockholm.
They enlisted the help of Photoshop Guru Erik
Johansson to prank the innocent bus-riders. The
unsuspecting by-standers are photographed from a van
where Erik Johansson played with the images using
various tools in Photoshop and then displayed for the
unsuspecting by-standers to see.
Apparently this is the first of many pranks that Adobe
are carrying out during these events.

4. Food Link
UN World Food Programme
Often, the problems of the developing world seem very far
away, even when we’re looking straight at them.
The UN’s World Food Programme saw an opportunity to use
technology to refresh their message and make it seem more
real.
It’s a particularly neat example of using Smartphone
technology to deepen a piece of communication, and doesn’t
require the downloading of an App. The piece was rounded
out by a nice follow-up.

5. This is a lovely idea from Clube Sangue Bom Blood Bank
in Brazil, and connects one small issue from modern life
with a much greater need from so many people.
They created the donor cable, which transfers power
between two smartphones- one with full power and one
with little or none (a donor and receiver), symbolising
the relationship between the blood donor and the
patient.
These are available from Blood banks for people to try
out. The cable prompts people to give blood too, “and if
you can, donate some of your power too. There’s a
blood bank nearby, address…’
The Donor Cable
Clube SangueBom

6. ‘Points’ The Most Advanced Sign on Earth
Breakfast
An really great new piece of technology from New York
called ‘Points’ which brings together directional signage and
real-time data mined from social media, real time transport
updates, RSS feeds and other online sources.
It has a ‘menu’ which updates as the city around it
does, choosing to provide options around the most
appropriate, popular or timely events going on around it.
It has taken three years to develop and has been designed
to plug into multiple locations or events, like brand
events, concerts, cities, sporting and corporate events. It can
be expanded to work with almost any online data source.

7. In a clever combination of astronomy and advertising,
beer brand Corona installed a fun billboard in New York
City that cleverly turns the moon into a lime wedge.
On certain nights of the month—from certain angles—
the crescent moon would align itself with the billboard,
making it look like a piece of lime resting on a Corona
bottle.
This happened again over the weekend perfect
alignment on the 15th June. between 8:45 and
11:00p.m, at 15th St. and 9th Ave in New York.
Moon lime wedge
Corona