The document identifies 10 characteristics of a new media douchebag, such as referring to oneself as an expert or guru, having more Twitter followers than others, overusing "TW" in descriptions, and offering social media consulting without relevant experience. It also provides 5 tips to avoid douchebaggery, such as dropping buzzwords, understanding metrics, focusing on audiences and goals over self-promotion, evaluating platforms before engaging, and not acting like a know-it-all.

1. HOW TO
IDENTIFY A
NEW MEDIA
DOUCHEBAG
AND SAVE YOURSELF FROM BECOMING ONE
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

2. #1 REFERS TO SELF
AS ONE OF THE
FOLLOWING:
 Expert
 Guru
 Maven
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

3. #2 OH RLY?
I HAVE MORE
TWITTER
FOLLOWERS
THAN THEY DO!
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

4. #3 PUTS “TW”
IN FRONT OF
VIRTUALLY
EVERYTHING
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

5. #4 HAS
ALL OF THEIR SOCIAL
NETWORKS
UPDATING WITH THE EXACT
SAME CONTENT.
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

6. #5 GADGET-
WHORE WITH
NO CONTENT OR
CHOCK FULL IT
BUT LACKING
REAL VALUE --
EITHER WAY
SOLELY SELF-
PROMOTING
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

7. #6 OFFERS
“SOCIAL MEDIA
CONSULTING”
BUT HAS NO
EXPERIENCE
OUTSIDE
PERSONAL USE
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

8. #7 “SOCIAL MEDIA
CONSULTING” OR “DIGITAL
PUBLICITY” CONSISTS OF
TWITTERING AD COPY
ACROSS MULTIPLE TWITTER
ACCOUNTS, CREATING A
FACEBOOK FAN PAGE & BLOG
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

9. #8 THINKS THEY’RE ONE
OF “THE 250” BUT HASN’T
WORKED A SINGLE
SUCCESS STORY…
CONTINUES TO ACT LIKE
IT ANYWAYS
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

10. By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

11. #9 EVERYTHING THAT
COMES OUT OF THEIR
MOUTH SMELLS LIKE
SOMETHING
REGURGITATED FROM
VALLEYWAG / MASHABLE /
<INSERT TECHBLOGNAME>
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

12. #10
A SOCIAL MEDIA
MAVEN AND A
SNAKEOIL SALESMAN
WALK INTO A BAR…
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

13. WAIT A TWICK SECOND!
TOTAL
I’M A
DOUCHEBAG!
It’s okay. I can help you.
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

14. DID YOU KNOW?
NEW MEDIA DOUCHEBAGS
ACTUALLY MAKE UP 31.4% OF
YOUR FAVORITE SOCIAL
NETWORKS!
DON’T BE A SHEEP!
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

15. #5 WAY TO CHANGE YOUR
DOUCHEBAG ROUTINE…
DROP THE BUZZ WORDS
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

16. #4 UNDERSTAND
WHAT METRICS MEAN &
HOW THEY AFFECT
YOU
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

17. #3 FOCUS ON
1. YOUR AUDIENCE,
2. YOUR GOALS, &
3. INNOVATION
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

18. #2 EVALUATE THE
PLATFORM BEFORE YOU
OPEN YOUR MOUTH (OR
TYPE)
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

19. #1 DON’T BE A
KNOW-IT-ALL
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

20. TO FIND OUT MORE
NON-DOUCHEBAGGERY
TECHNIQUES,
FOLLOW ME ON THE
INTERWEBS… IN THE
NON-CREEPY WAY ;)
twitter.com/tessa
facebook.com/tessa.horehled
#notadouche
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?