Wadhwani presentation milestone 4

1. IGNITE
Pitch
Deck
Milestone 4

2. Who we are
Name of your Venture:………Fuerza………………..
Place your
venture
logo here
Provide a brief on what does your venture do.
Why ?
Explain why do you want to pursue this Business Idea.
What ?
How ?
Explain how your venture solves the problem and make its revenue.
I want to pursue this business idea because it aligns with market
demand, offers an innovative solution, resonates with my passion,
can be scaled for growth.
Our venture specializes in streamlining the process of analyzing scan reports. We
have developed cutting-edge software and technology that significantly reduces
the time required to process and interpret scan reports.
Our solution leverages advanced algorithms and machine learning to
automate the analysis, ensuring accuracy and efficiency while saving valuable
time .

3. CONTEXT
When does the problem occur?
Emergency Cases: In critical situations,
such as emergency rooms, quick analysis of scans and
reports is vital, but the time it takes can be a challenge.
These situations emphasize the urgent need for
efficient scan report analysis, making our venture's
solution particularly valuable in time-sensitive medical
contexts.
PROBLEM
What is the root cause of the problem?
The root cause of problems in medical
scan reports can vary widely and often depends on the
specific issue or error in question.
Communication Issues: Poor communication
between healthcare providers, patients, and radiologists
can result in misunderstandings, missed information, or
incorrect conclusions.
Data Entry Errors: Errors during data entry or
transcription of findings into the report can introduce
inaccuracies.
ALTERNATIVES
What do customers do now to fix the problem?
When a problem or abnormality is identified in a medical
scan report, it is crucial for the patient to work closely with
their healthcare provider to determine the appropriate course
of action.
Consult with a Healthcare Provider: Patients should
schedule an appointment with their primary care
physician or the specialist who ordered the scan. The
healthcare provider will review the scan report, explain
the findings, and discuss potential implications.
CUSTOMERS
Who has the problem most often?
The interpretation of medical scan reports
is typically performed by trained medical
professionals, such as radiologists or other
specialists, who are experienced in reading and
analyzing medical imaging scans. These experts
are responsible for identifying and diagnosing
any issues or abnormalities found in the scans.
EMOTIONAL IMPACT
How does the customer feel?
High Workload: Radiologists are often burdened with
a high volume of medical images and reports to review
daily, leading to time constraints and potential backlogs
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternatives?
Time-Consuming: Manual analysis of medical
scan reports is often time-consuming, especially
when dealing with a large volume of images and
detailed reports. This can lead to delays in diagnosis
and treatment.
Human Error: Human interpretation is prone
to errors, which can have serious consequences in
medical diagnoses. Misinterpretations or oversights
may occur.
QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
The measurable impact of medical scan reports is
primarily related to the quality of the report and its
influence on patient care and outcomes.
Accuracy of Diagnosis: Measured by comparing
the initial diagnosis in the scan report to the final
confirmed diagnosis, typically expressed as a
percentage (e.g., 95% accuracy).
Problem/Opportunity
Place your
logo here

4. Problem Interviews And Surveys Results Place your
logo here
• How many customers did you interview?
15
• What was the interview mode?
online and offline
• How many of them agree this is a problem and wants a
solution?
80%
• How many of them said they don't need a new solution?
20%

5. Place your
logo here
TAM
SAM
SOM
How to calculate market size?
1. Start with Total Addressable market- …… 300 millions…………………
TAM refers to the total market demand for a product or service.
If you’re entering a pre-existing space (like small business banking) you can research it and
provide credible sources or reference points on how you arrived at the TAM. If you’re
creating a new product or space (like Slack), you can estimate the number of customers that
would want your product and approximate how much you could charge them.
2. Take your target market (SAM), within that TAM, which varies depending on geography
and other logistical factors. Determine the penetration potential of your target market. This
is the portion of the market you can reasonably compete with……-2millions………………………..
3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate…200 thousand……………….
4. Multiply target market by penetration rate to find your market size
…200 thousand………………….
Market Size Estimation
.
Sources: ……

6. Goals
To enhance patient outcomes by quickly and accurately
diagnosing medical condition , leading to timely treatments
and better health.
Frustrations
She feels fear where the scanning report of her given by the
docter at certain amount of time .were she frustrated about
that result will be normal or not ,exactly right or wrong.
Bio
she is an employee working at private company ,were she have
some issues on her stomach . so, she used to scan stomach
three month once .It will take some time to get her report .she
used to think that the result is correct or wrong . After the
certain timespan she used to get her result.
Personality
Motivations
Age: 45
Occupation: Employee
Location:Coimbatore
Personality trait
Ethos
Customer Persona
Photo
Personality trait Personality trait

7. Value Proposition Canvas
Place your
logo here
JOBS
PAINS
GAINS
GAIN CREATORS
PAIN KILLERS
PRODUCT/
SERVICE
What do you offer that makes the customers happy?
It quickly processes and captures medical images,
reducing the time needed for scanning.
The scanner is designed with patient comfort in mind,
reducing anxiety and discomfort during the scanning
process.
Which features of your offering relieve the
customer's pains?
Multi-Modality Compatibility
Low Radiation Exposure
Patient Comport
Real-Time Feedback
I would LOVE it if:
? What would make the customer happy?
? What do the clients want when facing the problem?
This refers to the feeling/action of customers before he
gets in contact with your solution.
I would HATE it if:
What are the pains of the clients when facing the
problem?
This refers to the feeling/action of customers before he gets
in contact with your solution.
I would WANT:
What do the clients do (actions) when facing
the problem?
This refers to the feeling/action of customers
before he gets in contact with your solution.
What is the product or service that you are
offering?
The product is a cutting-edge scanner designed to
revolutionize the analysis of patient scan reports
for doctors, significantly reducing the time required
for diagnosis.
this scanner enhances healthcare efficiency,
minimizes waiting times, and improves overall
patient outcomes
FIT
.

8. Solution
Describe your Solution:
We offer a scanner To expedite the review of a patient's scan
report, doctors can employ advanced AI-assisted tools and
streamlined software interfaces. These technologies help in
quickly identifying critical findings, highlighting abnormalities, and
providing concise summaries, allowing physicians to make prompt
and informed decisions. This approach enhances diagnostic
efficiency, reduces the time required for analysis, and ultimately
improves patient care by expediting the treatment planning
process.
The details of our offering consist of:
1. AI-Driven Image Enhancement.
2. Customizable Protocols.
3. Instant Teleconsultation.
Place your
logo here
List the Benefits of Your solutions
1. Faster Diagnoses
2.Enhanced Efficiency
3.Early Detection

9. Competition Analysis Place your
logo here
Benefits Competitor 1 Competitor 2 Competitor 3
Product CT Scanner MRI Scanner MRI Scanner
Price Around RS1500 Around RS7000 Around RS7050
Branding channels 1. Healthcare conferences
2. Medical journals
3. Industry publications
4. Healthcare professionals
1. Healthcare conferences
2. Medical journals
3. Industry publications
4. Healthcare professionals
1. Healthcare conferences
2. Medical journals
3. Industry publications
4. Healthcare professionals
Market reviews 4.2/5 4.7/5 _
UVP The scanner provides only the scan
report in image format.
The scanner provides only the scan
report in image format.
The scanner provides only the scan
report in image format.
Add more as required _ _ _

10. Lean Canvas
Business Model (Explain with a process diagram)
Place your
logo here
• KEY METRICS
• Time Saved per
Report
• User Satisfaction
• Analysis Time
Reduction
• Accuracy
Improvement
UNIQUE VALUE
PROPOSITION
• Unleashing Diagnostic
Efficiency - Reduce Wait
Times, Improve Patient
Care
• The Future of
Diagnostics - Accurate,
Timely, and Physician-
Centric Reports.
• Elevating Diagnostic
Speed and Accuracy
• Time-Efficient Medical
Decision Support
HIGH-LEVEL CONCEPT
Report Summarization
UNFAIR ADVANTAGE
• Unparalleled Skill Set
in Rapid Report
Analysis
• Unmatched Precision
in Accelerating
Diagnostic Decisions
• CHANNELS
• Healthcare
conferences
• Medical journals
• Industry publications
• Healthcare
REVENUE STREAMS
• Analytics
• Upgrades
• Licensing
• Collaboration
CUSTOMER SEGMENTS
• Healthcare Professionals
• Research Institutions
• Educational Institutions
• Government Health
Agencies
EARLY ADOPTERS
• Leading Research
Hospitals
• Specialized Diagnostic
Clinics
• Telemedicine Startups
• Academic Medical
Centers
COST STRUCTURE
• Medical Expertise and Training
• Software Development and Maintenance
• Customer Support and Service
• Marketing and Promotion
PROBLEM
Our specialty is
streamlining scan
report analysis with
cutting-edge
software,
significantly
reducing processing
time and enhancing
efficiency and
accuracy.
EXISTING
ALTERNATIVES
Traditional Scanning
Methods
Conventional Report
Processing
Legacy Scanning
Technology
SOLUTION
Our solution provides
a concise prescription
alongside the scan
report, saving doctors
time with accurate
information.

11. MVP
Description
step1:The individual who has sustained an injury is seeking to enter the medical scanner for a
diagnostic examination.
step2:The scanner is in the process of scanning the injured person to conduct a detailed analysis,
aiming to identify and evaluate the underlying medical issue.
step3:Upon completing the second step, the scanner provides the injured individual with a
comprehensive scan report for their review
step4:But in oru problem statement , the scanner not only provides the injured person with the
scan report but also includes a prescription for further care.
step5:The prescription includes relevant information from the scan report, offering concise
guidance for the injured person's treatment in a streamlined two-line summary.
step6:In addition to the image format scan report, our scanner also generates a presentation that
simplifies the understanding of the content within the scan report, condensing crucial
information into a concise two-line summary for enhanced clarity.
Place your
logo here

12. MVP Validation
The duration of MVP testing will be determined based on performance and feedback,
with a goal to achieve optimal results.
Our target audience for testing includes medical professionals, diagnostic clinics, and
healthcare institutions, and the number of participants will be determined based on
availability.
We will engage our audience through direct outreach, online marketing, and strategic
collaborations
Results of Test:
Conclusion:
Realizations / Insights:
Daily processing capacity:
10,000 scan reports
Installation location: Roof-
mounted for space optimization
Next Steps:
1. Evaluate structural integrity of the
installation location.
2. Determine the appropriate technology
based on scanning report content and
requirements.
Persevere
Pivot
Not conclusive
What is your MVP
Did enough customers buy? Why or why not?
Many customers purchased the scanner for its enhanced reports, boosting accessibility
and informativeness, driven by its efficiency and positive early adopter feedback.
Did customers pay the price we expected? Why or why not?
Yes, customers paid the expected price because they recognized the value of enhanced
scan reports and informative paper format
Did customers come back to our product or show interest in doing
so? Why or why not?
Customers returned due to the ongoing value of enhanced scan reports
and the informative paper format, reinforcing their preference for the
solution.
Did customers recommend our product to others or evangelize about it? Why or
why not?
Customers recommended our product due to its efficiency and enhanced reports,
leading to positive word-of-mouth and advocacy for the informative prescription
format.

13. Sales Plan
TARGET MARKET:1. Hospitals and medical centers
2. Specialized clinics
3. Government healthcare facilities
4. Healthcare networks
LEADS:
1. Online advertising
2.partnerships
3. Healthcare trade shows
OPPORTUNITIES/PROSPECTS
1.Growing Healthcare
Infrastructure
2.Telemedicine Expansion
3.Healthcare
Digitization
Averag
e
2.5L
PER
month
Customer Sales Funnel
Place your
logo here
1 2 3 4 5
Target Customer
Segment (Type)
Target Customer
Segment (Number)
Channels to be used to
attract the target
customer segment
Estimated number of
leads
Estimated cost to
convert these leads to
actual customers
HOSPITALS 10,000 per
annum
Medical
association
200-8000 50,000
PHARMACEUTICALS 6,000 per
annum
Medical
association
20-3000 20,000
MEDICAL
TECHNOLOGY/
OTHERS
1,000 per
annum
workshop 30-200 10,000
Customer Acquisition Plan
Ensure that the target market numbers are aligned with market
sizing . The sales funnel is for one year

14. Go-to-Market Strategy
• Ensure that you have active social media presence on multiple platforms –
Facebook, LinkedIn, Instagram, Twitter, and others.
• Show your branding video. Ensure that it:
• Is crisp and engaging
• Clearly explains the brand, the venture, its target customers, and unique value
proposition.
• Show your Positioning Statement. Ensure that it clearly states what your product is
and what value it brings to the customer
• Action plan to reach your sales/customer target for the next one year.
• Show your Sales & Distribution model, clearly listing down your channels for both
sales and distribution.
Note: You may use any other template of your choice to pitch for your venture as long as
you cover all information being sought here.
Place your
logo here

15. FINANCIAL PLAN
Place your
logo here
Start-up Costs

16. Forecast P&L

17. Place your
logo here
Financial Projections

18. Unit Economics
The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16.
​
Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​
CAC​ (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin
ARPU​ Total revenue in specific period/Total number of customers during the same period (in currency terms)​
GROSS PROFIT​ Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning of the period

19. How much funds required to reach to the next level
of the venture?
• 12lacks
How much can be bootstrapped?
• 4lacks
How much external funding required? If not, why?
• 8lacks
Funds utilization strategy (Details)
• Bank Loans
• investors
• private Financial Assistance
Funding Plan Place your
logo here

20. Team Composition
Place your
logo here
Picture Picture
Picture
Team member 1 Team member 2 Team member 3
Role/Position:
CEO
Role/Position:
COO/CTO
Role/Position:
CFO/CMO
Key Strengths and abilities
Leadership
Problem solving
Communication skills
Key Strengths and abilities
Innovation
 Strategic vision
 Team management
Key Strengths and
abilities :Adaptability
 Cost control
 Financial planning
What makes us a good team to solve the problem we chose?
Trust is a key component of any successful team. Team members
should be able to rely on each other to meet their commitments and
maintain high standards.
 When team members feel like their work has a purpose, they're
more likely to enjoy what they do and be productive.

21. Thank
You!