A series of infographics produced for the #DHCES team illustrating various topics discussed at the conference - focused on the Affordable Care Act (ACA) and the demographic audience for wearable health technology.
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
Gayle Fuguitt, CEO of Future Forward, discusses leading marketing at the "bleeding edge" and how technology solutions have not kept up with today's consumers. She notes that 74% of the C-suite's questions relate to whether marketing can drive growth and sales, and where to spend marketing budgets. While advertising and brands being built in the brain are established truths, creative quality cannot be measured by numbers alone. The future is unevenly distributed, and marketing must adapt to new consumer behaviors.
MDigitalLife: Understanding Physicians OnlineW2O Group
Early research findings from the MDigitalLife Online Physician Database. The 1st database to link physicians' social properties to an official data source - the National Provider Identifier database. Presentation delivered at the Mayo Clinic Center for Social Media Scientific Session on October 18, 2012. Learn more at MDigitalLife.com or http://bitly.com/bundles/chimoose/2
This document discusses the disruption caused by innovation and technology across society, consumers, organizations, and the future. It argues that while technology accelerates changes, human nature remains the same. This acceleration can exaggerate perceptions of reality and cause confusion. Specifically, it notes that assumptions about demographic groups like millennials are often wrong, and that technology adoption is widespread but how it's used varies. It also warns organizations not to be confused by disruptions and instead focus on user interfaces. Overall, the document advocates expecting the unexpected future and not accepting prevailing narratives at face value.
Facebook is making several changes to its advertising platforms: 1) Sponsored Story ads will be retired on April 9th and existing ads will transition to other formats like Page Like ads; 2) Ad targeting will be improved to better define audiences when multiple interests are selected; 3) A "Trending" bar has been added to showcase popular topics. Twitter redesigned its desktop site to resemble the mobile version. Instagram launched a direct messaging feature for private photo sharing similar to Snapchat. Pinterest is experimenting with GIF uploads. These changes aim to improve user experience and engagement for advertisers.
Mary Ellen Dugan, WP Engine: Elevating Diversity Through MarketingW2O Group
This document discusses elevating diversity through marketing. It notes statistics on the diversity of the company's workforce, including 65% women executives, 31% women in non-executive management, and 26% women company-wide. It emphasizes the need to intentionally embrace diversity, as trends showing a lack of diversity in startups and leadership must be reversed. The document advocates that values like doing the right thing and being customer inspired are good for business. It concludes by thanking the audience and reinforcing that focus leads to progress.
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
Gayle Fuguitt, CEO of Future Forward, discusses leading marketing at the "bleeding edge" and how technology solutions have not kept up with today's consumers. She notes that 74% of the C-suite's questions relate to whether marketing can drive growth and sales, and where to spend marketing budgets. While advertising and brands being built in the brain are established truths, creative quality cannot be measured by numbers alone. The future is unevenly distributed, and marketing must adapt to new consumer behaviors.
MDigitalLife: Understanding Physicians OnlineW2O Group
Early research findings from the MDigitalLife Online Physician Database. The 1st database to link physicians' social properties to an official data source - the National Provider Identifier database. Presentation delivered at the Mayo Clinic Center for Social Media Scientific Session on October 18, 2012. Learn more at MDigitalLife.com or http://bitly.com/bundles/chimoose/2
This document discusses the disruption caused by innovation and technology across society, consumers, organizations, and the future. It argues that while technology accelerates changes, human nature remains the same. This acceleration can exaggerate perceptions of reality and cause confusion. Specifically, it notes that assumptions about demographic groups like millennials are often wrong, and that technology adoption is widespread but how it's used varies. It also warns organizations not to be confused by disruptions and instead focus on user interfaces. Overall, the document advocates expecting the unexpected future and not accepting prevailing narratives at face value.
Facebook is making several changes to its advertising platforms: 1) Sponsored Story ads will be retired on April 9th and existing ads will transition to other formats like Page Like ads; 2) Ad targeting will be improved to better define audiences when multiple interests are selected; 3) A "Trending" bar has been added to showcase popular topics. Twitter redesigned its desktop site to resemble the mobile version. Instagram launched a direct messaging feature for private photo sharing similar to Snapchat. Pinterest is experimenting with GIF uploads. These changes aim to improve user experience and engagement for advertisers.
Mary Ellen Dugan, WP Engine: Elevating Diversity Through MarketingW2O Group
This document discusses elevating diversity through marketing. It notes statistics on the diversity of the company's workforce, including 65% women executives, 31% women in non-executive management, and 26% women company-wide. It emphasizes the need to intentionally embrace diversity, as trends showing a lack of diversity in startups and leadership must be reversed. The document advocates that values like doing the right thing and being customer inspired are good for business. It concludes by thanking the audience and reinforcing that focus leads to progress.
Robert Hastings, Bell Helicopter: Lead Like a WarriorW2O Group
Robert Hastings is a public relations professional who focuses on building high performance cultures through shared purpose and trust. He encourages feedback on these topics and can be reached at rhastings@bh.com or through various social media channels under his name.
Tk Keanini, Cisco Systems: Not So Quiet on the Internet FrontW2O Group
TK Keanini is a Principal Engineer and Product Line CTO for Security Analytics at Cisco Systems. He discussed Cisco's threat intelligence capabilities including over 250 threat intelligence researchers, millions of telemetry agents, over 1 billion daily web requests monitored, and over 20 billion threats blocked annually. He also discussed how Cisco shares threat intelligence through programs like Talos and partnerships with over 500 participants. Keanini advocated for stronger password strategies, easy backup solutions, and implementing visibility tools to improve cybersecurity defenses and make it more difficult for cybercriminals to operate profitably.
Bryan Kramer, Pure Matter: Breaking Through the Human FirewallW2O Group
The document discusses how sharing surprise and delight is an effective way to connect with others and cut through the "human firewall" between people. It notes that humans have a basic need for connection and shares data about the huge amount of data created daily. It also stresses the importance of understanding others' needs and having a shared interest to facilitate connection.
Bob Pearson, W2O Group: Moneyball Part IIW2O Group
This document discusses how machine learning can be used to scale human judgment in understanding influence and telling stories. It argues that the definition of influence is expanding from words to objects, and that machine learning can help identify visual patterns and objects that influence behavior, even without words. The ability to understand influence at a micro-segmentation level will allow for more targeted and effective storytelling, advertising, and influence. As algorithms continue advancing, the advertising era is ending and the new "Storytizing" era is beginning, driven by real-time audience insights and agile content.
Dr. Asif Qasim (MedShr): The Future of Medicine: How Physicians Choose to LearnW2O Group
MedShr is a peer-to-peer learning platform for doctors to share clinical cases, connect with colleagues, and discuss patient care. It allows doctors to upload encrypted patient photos and videos with consent. With over 200,000 members in 180 countries, MedShr is growing rapidly and receiving positive feedback. The platform aims to improve healthcare through knowledge sharing and has potential for partnerships in medical education and pharmaceutical advertising.
Ellen Jackowski, HP Sustainability: Innovation in the Harshest Conditions in ...W2O Group
HP innovates in extreme environments by testing new products in some of the harshest conditions on Earth. This includes testing laptops in Death Valley, where temperatures can exceed 120 degrees Fahrenheit, to ensure the devices can withstand high heat. It also involves testing printers at the summit of Mauna Kea in Hawaii, which sits at over 13,000 feet in elevation, to see how products perform at high altitudes in low-oxygen environments. The extreme testing helps HP develop more robust products that can withstand demanding conditions.
Michael Plante, Inside Sales: The AI RevolutionW2O Group
The document discusses how artificial intelligence and big data can drive revenue growth. It notes that millennials expect AI to make their jobs easier and many would quit without adequate technology. Additionally, it emphasizes that successful AI solutions require high quality data from diverse sources, apps that seamlessly integrate AI, and support for multi-generational workforces. Elements like data, algorithms, and applications need to come together to realize the benefits of AI.
Stephen Roop, Freight Shuttle International: Autonomous Freight: Bringing the...W2O Group
The document discusses a proposed freight shuttle system as a solution to growing inefficiency in freight transportation. The system would use autonomous, single-container transports on an elevated, dedicated guideway with linear induction motors. The transports would operate 24/7 and interface with existing intermodal cargo systems, offering a more efficient option for freight movement.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
W2O Group GeekATea: Storytizing and Audience ArchitectureW2O Group
The document discusses how media is shifting from advertising to "storytizing" based on audience needs. Key points:
1) Audiences now spend their time on media outlets that understand and provide content for them, like Vice, Buzzfeed, and social networks. New media will succeed or fail based on the experience they provide audiences.
2) In this new environment, companies can become media outlets themselves if they are authentic and understand their audiences. Advertising will focus on creating experiences, not just reminders.
3) Marketing will change to focus on agile creative based on audience insights, audience planning not media planning, search optimized for important audiences/outlets, and product positioning based on pre-launch
Social Desirability Effects in Market Research EffectivenessW2O Group
This document discusses social desirability effects in market research and how digital and social data can provide additional predictive value compared to traditional surveys. It presents two case studies that show digital behaviors are better predictors of purchase outcomes for younger audiences in movie box office sales and automotive sales compared to surveys, which may be impacted by social desirability bias. The conclusions suggest digital and social data provide more predictive insights for brands and situations where self-monitoring of responses is likely due to social norms.
Online Conversations: From Understanding to Action and SuccessW2O Group
- Healthcare professionals are no longer the sole sources of health information as 83% of people with chronic conditions search for information online.
- Only 1% of people create online content, 9% share it, and 90% primarily consume information. It is important for healthcare marketers to understand how to engage the 10% who influence information spread.
- Patients search online not just for basic information but to learn more about managing their conditions. They find interactive sources on disease sites and social media more useful than static one-way information sources.
- As patients connect with each other online through communities and hashtags, analyzing online conversations can help healthcare organizations understand patients and effectively engage them.
Network scoring for 2015 healthcare conferencesW2O Group
Using the proprietary MDigitalLife Online Network Scoring Algorithm, we compared 8 different healthcare conferences from the past year. The presentation debuted during the JP Morgan Healthcare Conference in January of 2016. A full writeup of the results and methodology can be found here (Scoring online networks – and why ASH and ASCO are better | http://bit.ly/1n3zRk4)
Robert Hastings, Bell Helicopter: Lead Like a WarriorW2O Group
Robert Hastings is a public relations professional who focuses on building high performance cultures through shared purpose and trust. He encourages feedback on these topics and can be reached at rhastings@bh.com or through various social media channels under his name.
Tk Keanini, Cisco Systems: Not So Quiet on the Internet FrontW2O Group
TK Keanini is a Principal Engineer and Product Line CTO for Security Analytics at Cisco Systems. He discussed Cisco's threat intelligence capabilities including over 250 threat intelligence researchers, millions of telemetry agents, over 1 billion daily web requests monitored, and over 20 billion threats blocked annually. He also discussed how Cisco shares threat intelligence through programs like Talos and partnerships with over 500 participants. Keanini advocated for stronger password strategies, easy backup solutions, and implementing visibility tools to improve cybersecurity defenses and make it more difficult for cybercriminals to operate profitably.
Bryan Kramer, Pure Matter: Breaking Through the Human FirewallW2O Group
The document discusses how sharing surprise and delight is an effective way to connect with others and cut through the "human firewall" between people. It notes that humans have a basic need for connection and shares data about the huge amount of data created daily. It also stresses the importance of understanding others' needs and having a shared interest to facilitate connection.
Bob Pearson, W2O Group: Moneyball Part IIW2O Group
This document discusses how machine learning can be used to scale human judgment in understanding influence and telling stories. It argues that the definition of influence is expanding from words to objects, and that machine learning can help identify visual patterns and objects that influence behavior, even without words. The ability to understand influence at a micro-segmentation level will allow for more targeted and effective storytelling, advertising, and influence. As algorithms continue advancing, the advertising era is ending and the new "Storytizing" era is beginning, driven by real-time audience insights and agile content.
Dr. Asif Qasim (MedShr): The Future of Medicine: How Physicians Choose to LearnW2O Group
MedShr is a peer-to-peer learning platform for doctors to share clinical cases, connect with colleagues, and discuss patient care. It allows doctors to upload encrypted patient photos and videos with consent. With over 200,000 members in 180 countries, MedShr is growing rapidly and receiving positive feedback. The platform aims to improve healthcare through knowledge sharing and has potential for partnerships in medical education and pharmaceutical advertising.
Ellen Jackowski, HP Sustainability: Innovation in the Harshest Conditions in ...W2O Group
HP innovates in extreme environments by testing new products in some of the harshest conditions on Earth. This includes testing laptops in Death Valley, where temperatures can exceed 120 degrees Fahrenheit, to ensure the devices can withstand high heat. It also involves testing printers at the summit of Mauna Kea in Hawaii, which sits at over 13,000 feet in elevation, to see how products perform at high altitudes in low-oxygen environments. The extreme testing helps HP develop more robust products that can withstand demanding conditions.
Michael Plante, Inside Sales: The AI RevolutionW2O Group
The document discusses how artificial intelligence and big data can drive revenue growth. It notes that millennials expect AI to make their jobs easier and many would quit without adequate technology. Additionally, it emphasizes that successful AI solutions require high quality data from diverse sources, apps that seamlessly integrate AI, and support for multi-generational workforces. Elements like data, algorithms, and applications need to come together to realize the benefits of AI.
Stephen Roop, Freight Shuttle International: Autonomous Freight: Bringing the...W2O Group
The document discusses a proposed freight shuttle system as a solution to growing inefficiency in freight transportation. The system would use autonomous, single-container transports on an elevated, dedicated guideway with linear induction motors. The transports would operate 24/7 and interface with existing intermodal cargo systems, offering a more efficient option for freight movement.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
W2O Group GeekATea: Storytizing and Audience ArchitectureW2O Group
The document discusses how media is shifting from advertising to "storytizing" based on audience needs. Key points:
1) Audiences now spend their time on media outlets that understand and provide content for them, like Vice, Buzzfeed, and social networks. New media will succeed or fail based on the experience they provide audiences.
2) In this new environment, companies can become media outlets themselves if they are authentic and understand their audiences. Advertising will focus on creating experiences, not just reminders.
3) Marketing will change to focus on agile creative based on audience insights, audience planning not media planning, search optimized for important audiences/outlets, and product positioning based on pre-launch
Social Desirability Effects in Market Research EffectivenessW2O Group
This document discusses social desirability effects in market research and how digital and social data can provide additional predictive value compared to traditional surveys. It presents two case studies that show digital behaviors are better predictors of purchase outcomes for younger audiences in movie box office sales and automotive sales compared to surveys, which may be impacted by social desirability bias. The conclusions suggest digital and social data provide more predictive insights for brands and situations where self-monitoring of responses is likely due to social norms.
Online Conversations: From Understanding to Action and SuccessW2O Group
- Healthcare professionals are no longer the sole sources of health information as 83% of people with chronic conditions search for information online.
- Only 1% of people create online content, 9% share it, and 90% primarily consume information. It is important for healthcare marketers to understand how to engage the 10% who influence information spread.
- Patients search online not just for basic information but to learn more about managing their conditions. They find interactive sources on disease sites and social media more useful than static one-way information sources.
- As patients connect with each other online through communities and hashtags, analyzing online conversations can help healthcare organizations understand patients and effectively engage them.
Network scoring for 2015 healthcare conferencesW2O Group
Using the proprietary MDigitalLife Online Network Scoring Algorithm, we compared 8 different healthcare conferences from the past year. The presentation debuted during the JP Morgan Healthcare Conference in January of 2016. A full writeup of the results and methodology can be found here (Scoring online networks – and why ASH and ASCO are better | http://bit.ly/1n3zRk4)
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Our backs are like superheroes, holding us up and helping us move around. But sometimes, even superheroes can get hurt. That’s where slip discs come in.
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
Study Resources:
1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
Adhd Medication Shortage Uk - trinexpharmacy.comreignlana06
The UK is currently facing a Adhd Medication Shortage Uk, which has left many patients and their families grappling with uncertainty and frustration. ADHD, or Attention Deficit Hyperactivity Disorder, is a chronic condition that requires consistent medication to manage effectively. This shortage has highlighted the critical role these medications play in the daily lives of those affected by ADHD. Contact : +1 (747) 209 – 3649 E-mail : sales@trinexpharmacy.com