Marketing bank

1. BY
IFRAH AZFAR
ENTRY NAME :- 21MMB020
Shri Mata Vaishno Devi University,
Katra
2022
FACULTY OF MANAGEMENT
DIGITAL BANKING IN JAMMU & KASHMIR BANK

2. CERTIFICATE

3. NAME OF COMPANY :- JAMMU & KASHMIR BANK
BRANCH:- GANDHI NAGAR
MENTOR :- MR. RAMAN SHARMA
DESIGNATION :- HALL INCHARGE

4. INTRODUCTION
 Jammu & Kashmir Bank (J&K Bank) is one of the oldest
private sector Bank In India, incorporated in 1938.
 Bank is listed on the BSE and NSE.
 It has its Corporate Headquarters at Srinagar.
 Bank functions as a leading bank in the UT of Jammu &
Kashmir and Ladakh and is designated by Reserve Bank of
India.
 The bank also offers a wide range of retail credit products,
including home, personal loans, education loan,
agriculture, trade credit and consumer lending, a number
of unique financial products tailored to the needs of
various customers segments.

5. BOARD OF DIRECTORS
S. No Name of Director Designation
1 Mr. R. K. Chhibber Chairman MCB
2 Mr. Baldev Prakash Member
3 Mr. Naba Kishore
Sahoo
Member
4
Mr. Anil Kumar Goel
Member
5 Mr. Anand Kumar Member

6. PRODUCTS AND SERVICE OF J&K BANK
DEPOSIT ACCOUNT
LOANS
DEBIT CARD
CREDIT CARDS

7. INVESTMENT BANKING
PRODUCTS AND SERVICE OF J&K BANK

8. DIGITAL BANKING
 Digital banking enables a bank’s
customers to access banking products
and services via an electronic/online
platform.
 Digital banking means to digitize all of
the banking operations and substitute
the bank’s physical presence with an
everlasting online presence, eliminating a
consumer’s need to visit a branch.
TYPES OF DIGITAL BANKING:
 Banking cards
 AEPS
 Unified Payment Interface
 Mobile wallets
 POS Terminals
 Internet and Mobile Banking

9. DIGITAL BANKING OF J&K BANK

10. mPay Delight App
Easy to use and completely secure.
Offers services like Balance Enquiry, Mini
Statement, Funds Transfer from your mobile
handset.
IMPS (Immediate Payment System) available.
You can also view Cheque Status and place a
request to stop a cheque.
Facility available 24 * 7.
Banking on the move.

11. ACCELERATING DIGITAL DELIVERY
More than 1.3 Million cutomers are using
M-pay Delight app.
• About 83K and 38L Credit and Debit card users
with an average spend of Rs.41K on credit
cards.
About 60% of the total transactions are
carried through digital channels.
• About 89% of CASA Accounts are opened
through Central Processing Centers.

12. LEARNING
 I learnt about the various digital product and services
offered by the BANK.
 I got to know about the M-PAY delight and helped
customer in installing and using the app.
 Got to know about the Saving account opening process.
 I was told to do KYC i.e calls to customers.
 I also did Market Survey which was related to the
awareness of people about Digital Banking.
 During my internship, I got to know about the Time
Management, Punctuality, Team Work.

13. Market Survey
 Survey of People through Google
Form
 https://docs.google.com/forms/d/e/1FA
IpQLSd4q16Xij5WxY-
53fPeKDbWX29RxPU6fWEf-
wMARYoEAGwrqg/viewform?usp=sf_l
ink

18. CONCLUSION
 During the duration of my summer internship at J&K
Bank , I learnt about various digital products and
services that bank is offering to its customers. For them,
the customer’s satisfaction is utmost important.
 From the survey done by me, I came across different
section of people.
 Majority among them have their accounts in J&K Bank
and were aware about digital banking.
 Only few people were using m-Pay Delight app as well
as FASTag as a medium for digital payment.
 So I suggest that proper awareness should be given
about digital banking with the help of sms, social media
platforms, marketing.
 Training customers about how to use digital banking
and its benefits.