The app was developed for the 22nd Annual International Franchise Expo to allow entrepreneurs to choose and follow the right franchise opportunities event. It provides event information, exhibitor and sponsor details, a floor map, and a Twitter feed. Velociter understood the client's requirements, integrated useful features like live updates and social media, and made the app available across multiple platforms to help users get business contacts and sales leads. Key features include viewing session information, exhibitor and sponsor profiles, and scheduling meetings from the event listing.