The document discusses ideas for If You Care's social media strategy and customer engagement. It suggests conducting customer surveys on their Facebook page, positioning Annie's Homegrown and Seventh Generation as voices to communicate with customers. It also recommends asking customers to contribute stories to the blog, publicizing existing press and awards on social media, holding composting events and demos that are recorded for YouTube, and creating demos and stories for each product to engage customers.

1. If You Care Rough Strategy Ideas/Questions
1. Customer Surveys on Facebook Fanpage
2. I think a combination of Annie’s Homegrown and Seventh Generation should
be the “VOICE” of our Social Media Strategy, Output, and how we
communicate with costumers, audience, etc.
3. Both 7th Generation and Annie’s posts minimally on Twitter, yet there
facebook presence has more activity.
4. We should ask customers/consumers/audience to contribute their own
stories/testimonials to the Blog at the beginning. We should create topics
that have to do with healthy eating, Sustainibility, News, Family Health, etc.
5. PRESS/AWARDS: looking at the website, I’m fully aware that our press needs
to be updated, but this should not prevent us from publicizing the
press/awards we already have on Social Media outlets.
6. COMPOST EVENTS: If You Care should do as much as possible to hold events
on Composting, whether it be demos, or experienced speakers on this
subject. We should provide these demos on YOU TUBE. Question? Should IF
YOU CARE have it’s own YOU TUBE PAGE? WE need to be informative and
create demos for our products. Just to bring them to life.
7. Every product on the IF YOU CARE website deserves a demo and has a story
around it. For example, the snack/sandwich bags have a lot going on behind
them. There can be many stories, questions, and interactivity provided with
the bags. For example, what’s your kids favorite sandwhich? If you care
wants to know, what’s in your Sandwhich bag today? Sandwhich
recipes/PicNic IDEAS, Cookie recipes, let’s see those Cookies for If You Care?
Create slogans around each product, etc.
8.