1. 7th Generation vs. If You Care
1. 7th Generation immediately tackles issues and has a clear agenda that can be
observed within the first 3 seconds on Twitter and Facebook
2. Their social media voice is strong, with purpose, and there’s not any wiggle
room with this company’s opinions. For example:
A. 7the Generation’s twitter cites what the FTC regulates at least once
a week.
B. They also provide statistics on cancer prevention; they team up with
breast cancer awareness month
C. They provide infographics/diagrams about environmental statistics.
3. QUESTION: How important are health statistics/prevention/and FTC
regulations to IF YOU CARE. Should our voice be HEALTH CONSCIOUS as well
as informative?
4. 7th Generation aligns with local shops/small businesses to accelerate and
promote the importance of recycling in a number of innovative ways:
A. Promotes recycled electronic drop-offs, clothing drops, cell-phone
and fridge drops, etc. They have made these into mini-events.
B. IDEA/QUESTION: Should IF YOU CARE host events for its products,
demos, etc. to small/local businesses? Should this be a part of our
voice?
5. This company’s voice is local as well as international.
They have an eye for the green movement, what’s happening in
politics, and how it affects their audience and consumers on a
local level.
6. *If You Care should have a voice that creates cause and effect. No matter how
soft we are in promoting our products there must be purpose and an open
agenda towards everything behind it.
7. 7th consistently features their employees on their FB, revealing what they do,
how they spread the word, what projects they are working on, and what they
are doing within the sustainable/GREEN Communities.