The blog aimed to analyze rugby and achieve 9 objectives, such as getting 50 hits and posts from diverse viewers. Most objectives failed or narrowly passed. The initial survey had limited international responses. Later surveys showed somewhat more diverse ages and countries of viewers. While the blog achieved objectives like having 50 posts, it failed to publish survey results or use the preferred email for feedback. Overall, the evaluation found room for improving research, testing methods, and meeting defined success criteria to better achieve the objectives.

1. IE AWARD RUGBY ANALYSIS
BLOG- EVALUATION
STEVEN GREEN 11W

2. INTRODUCTION
This evaluation will look at how the different objectives have been achieved/not
achieved throughout the course. Here are the 9 objectives I set myself:
Objective
Number
1
Objective
Success Criteria
To have 50 hits.
3
My blog must be usable and useful. My blog
should also serve clients
My Blog should be popular to a diverse group of
people.
My Blog should be interactive.
4
My clients should be aware of the survey results.
5
My survey should be fairly done.
6
My Blog should be thorough and should be a
thick blog with lots of posts.
Create statistics from the survey and
post them on the blog.
The survey starts on June 20th 2013
and closes on September 1st 2013.
To have at least 50 blog posts.
7
My blog should allow users a chance to talk with To have my e-mail shown to let
me one on one.
viewers contact me if necessary.
My blog will have a diverse age demographic.
I will use a survey to find out the age
of my viewers.
My Survey must be well used to give a large field To have at least 50 survey responses.
of results.
2
8
9
To have viewers from 10 different
countries
Have a survey asking rugby questions.

3. CLARIFICATION ON SURVEYS
For clarification, when the objectives talk about the
survey, it is referring to the earlier survey which was
part of the product but also the initial testing process.
The later survey was the main method I had for testing
but throughout the evaluation I will be clear on which
survey I am referring to. Both surveys were made on
Survey Monkey.

4. OBJECTIVE 1
“My blog must be
useable and useful. My blog
should also serve clients.” I
decided to measure this
objective as successful if my
blog had 50 hits.
OBJECTIVE 1:

5. OBJECTIVE 1-POSITIVES
I did achieve having 50 hits with my blog getting a staggering 395 hits
in the end with that number slowly increasing still. Also I was able to
show good communication skills with the client after making the blog
more “useful and useable” by creating categories for posts after I was
suggested by a viewer of my blog.
The amount of Hits:
An example of a category:

6. OBJECTIVE 1- NEGATIVES
Although there are 395 hits, there are only actually 4
comments on my blog. That suggests that the blog
may not be useful enough to sustain a community.
Also the blog was given on average a 3/5 for the
idea that it was truly useful from the original test.
However there was clearly an improvement with the
later testing process (a survey like the original test)
showing on average that the blog was solving the
problem and was useful at a 4/5.

7. OBJECTIVE 1- OVERALL
Overall
The Objective overall was successful but maybe
could have been more successful if more comments
were made which could have been achieved by
creating a better communication link.

8. OBJECTIVE 2
“My Blog should be
popular to a diverse group
of people.” I decided to
measure this objective as
successful if I had viewers
from at least 10 different
countries.
OBJECTIVE 2:

9. OBJECTIVE 2- POSITIVES+NEGATIVES
Positives
My initial survey clearly had rugby related questions which made the
product more “interactive”. These rugby related questions were clearly
set out and allowed viewers to get more involved. Also I had widgets
cluttered over my blog in order to make it more interactive for viewers.
These widgets included a day by day countdown till the next Rugby
World Cup and also national anthem videos embedded in the widget
areas.
Negatives:
The initial survey came up with these results: Out of 36 responses, there
were 30 from Hong Kong, 4 from the UK and 2 from Germany.
The later survey and the main way of testing in relation to fitness for
purpose and objectives came up with these results from 23 responses.
A Chart To Show the Countries of the
Viewers of My Blog From 23 Responses
Hong Kong
Germany
UK

10. OBJECTIVE 2- OVERALL
The objective overall failed despite improvements. The
initial survey showed up with a very uniform group of
people who were interested in my blog. The second
survey however would have shown up with a more
significant Hong Kong viewing representation if there had
been as many responses in the initial survey. The objective
in truth did fail with the measure for success being viewers
from 10 different countries which was calculated by the
surveys. Though the improvement from 3 different
countries of viewers for the initial survey to the final survey
having viewers from 8 different countries showing that the
blog was slowly spreading around the world to a more
diverse group of people.

11. OBJECTIVE 3
OBJECTIVE 3: “My Blog
should be interactive.” I
decided to measure this by
having a survey that asked
rugby related questions on
the survey.

12. OBJECTIVE 3- POSITIVES AND
NEGATIVES
Positives
My initial survey clearly had rugby related questions which
made the product more “interactive”. These rugby
related questions were clearly set out and allowed viewers
to get more involved. Also I had widgets cluttered over my
blog in order to make it more interactive for viewers. These
widgets included a day by day countdown till the next
Rugby World Cup and also national anthem videos
embedded in the widget areas.
Negatives
My second survey which was the more official testing
survey had no rugby related questions which meant that it
added no interactivity value to the product.

13. OBJECTIVE 3- OVERALL
The Objective overall clearly passed with the product
clearly being interactive with success in terms of the
initial survey having rugby related. Although the
testing survey having no rugby related questions
doesn’t strengthen the case for definitively passing
this objective. Also the success measure is too easy to
pass and it should be harder to truly make the
product interactive.

14. OBJECTIVE 4
OBJECTIVE 4: “My clients should
be aware of the survey results.”
My success measure was that
the statistics would be
published on my blog to allow
clients to see them.

15. OBJECTIVE 4- POSITIVES, NEGATIVES
AND OVERALL
Positives
I clearly did not meet this objective to any real success.
Although I was able to have statistics for the initial survey which is
what the objective is talking about but I did not post them on the
survey.
Negatives
It is clear though that there is no post on my blog that explains to
my clients the survey results. This shows poor commitment and
involvement on my part pertaining to that objective. That is
something that should have been addressed.
Overall
The Objective overall failed clearly with there being no record of
a post that shows these results and statistics from the survey. The
only positive from a commitment and involvement perspective
that can come out of this objective is that I did actually have
statistics at the ready which showed that I was aware of the
objective but didn’t complete the final hurdle.

16. OBJECTIVE 5+ POSITIVES
OBJECTIVE 5: “My survey should be fairly done.” My
success measure was that the survey would have
clear closing date and by doing that it would make
the survey a fair initial testing process.
Positives:
I clearly set a close date for the survey which made it
a fair survey in that respect and fulfilled the success
criteria.

17. OBJECTIVE 5- NEGATIVES AND
OVERALL
Negatives
The survey has a close date set on the 18th September
when the close date explicitly on the success
measurement said for the survey to “close on the 1st
September 2013”.
Overall
The Objective overall narrowly passed as there was a
clearly a closing date that worked with the survey clearly
being fair and following the general idea and intentions of
the objective. There was large negative of the passing of
the objective as it was clear that I did not explicitly follow
the clear success criteria that wanted the survey to end
on the specific date of 1st September 2013.

18. OBJECTIVE 6- POSITIVES, NEGATIVES
AND OVERALL
Objective 6
“My Blog should be thorough and should be a thick blog with lots of posts.”
I decided to measure the success of this objective as having at least 50
blog posts.
Positives
With 56 posts, it is clear that I comprehensively wrote them and put in a lot
of detail to each one so that my blog would be thorough and one with lots
of posts. IT also shines through my commitment and involvement to finish all
these posts to the highest quality.
Negatives
There are no clear negatives that can be seen in terms of this objective
except that maybe some posts could have analysis structured in a more
understandable format. Although there is no doubt that the posts are
detailed.
Overall
This Objective overall clearly passed with it being evident that the 56 blog
posts met not only the quantity but also the quality that was provided in the
success criteria in order to pass and complete this objective overall.

19. OBJECTIVE 7+ POSITIVES
Objective 7
“My blog should allow users a chance to talk with me one
on one.” I decided to measure the success of this objective
as having a contact us/ about me page with my email.
Positives
I don’t clearly have an email contact which is what the
objective is meant to have based off the success criteria.
Although I do have a twitter feed which can be used for
communication as well as me posting my phone number
on the blog as well.

20. OBJECTIVE 7- NEGATIVES AND
OVERALL
Negatives
I have not clearly followed what I was meant to in
terms of success criteria for managing to complete
and pass this objective.
Overall
This objective overall narrowly failed as I did no really
follow the specific success criteria which were
imperative to passing this objective. However I have
set up communication links between me and
possible clients.

21. OBJECTIVE 8+ POSITIVES
Objective 8
“My blog will have a diverse age demographic.” My success
criteria for this is to determine this through my survey having an
age question for viewers in order to gain a general idea of the
age demographics within my viewing community.
Positives
From my later testing survey it is clear that the age
demographics are diverse and well spread out as shown by
the chart below:
Tally
A Chart to Show the Age
Demographics for my Blog From 23
Responses to a Survey
5
4
3
2
1
0
0-15
16-30
31-49
Ages of Viewers
50-75
76+

22. OBJECTIVE 8- NEGATIVES AND
OVERALL
Overall
This Objective overall clearly
passed with there being a
diverse age demographic within
the viewers of my product after
the final 23 response survey
clearly showed the results I
wanted to see in order for this
Objective to pass.
A Chart to Show the Age
Demographic for my Blog From 36
Responses to a Survey
Tally
Negatives
My initial survey had adverse
results with the age
demographics being
concentrated around the 0-30
year old age bracket:
20
15
10
5
0
0-15
16-30
31-49
50- 75
Ages of Viewers
76+

23. OBJECTIVE 9- POSITIVES, NEGATIVES
AND OVERALL
Objective 9
“My Survey must be well used to give a large field of results.” My success
criterion to measure was that the survey needed at least 50 responses to pass
the objective.
Positives
My initial survey had 36 responses which I know does not meet the
measurement of success. Although, that is still a large number of active
viewers. These viewers are involved in my feedback and interactive process
that was being undertaken through my initial survey.
Negatives
The second survey which was more focused on meeting the fitness for my
product only had 23 responses. That is not even half the amount that was
needed to successfully complete this objective.
Overall
This Objective overall clearly failed with my initial survey only having 72% of
the minimum needed and my later testing process survey only having 46% of
the minimum needed to pass and complete this objective.

24. EVALUATING THE PROCESS

25. RESEARCH & PLANNING AND
TECHNICAL SKILLS
Research & Planning- My Research and planning was fairly
thorough with me researching into big decision before making
them. I did extensive research into the best blog providers for
my product as well as looking into similar rugby analysis blogs on
the internet right now and looking into what my blog could
have to add to that. I came to the idea that I should have
opinionated posts which I do to some extent as well as having a
nice background picture. Although I did specifically mention
trying to be about analysis and not news however some of the
posts on my blog are more news related. It is clear that I did
good planning and research generally but I also could have
improved by doing more research into social media before
deciding to use twitter.
Technical Skills- I clearly learnt a lot about blogging and how to
use the android software Rugby Doodle app although I didn’t
clearly go into much detail in the fact that I wouldn’t say my
knowledge and using of them is particularly advanced.

26. COMMUNICATION AND TESTING
Communication- I had good communication with clients in
terms of comments and also by having a twitter feed. I also was
good at being interactive which is an aspect of communication
that I covered well in my initial survey. I also was good at making
blog posts that were aimed at clients as well to keep the
communication link going. I could improve my communication
by having put my email so that clients could create a one-onone communication link with me. I could also have used twitter
more actively.
Testing (Fitness For Purpose)- I clearly tested my project using my
second survey and I managed to ask clear questions that
allowed clients to concisely give their views on how I met my
Objectives as well as my areas of creativity and originality as
well as communication. I also made my survey anonymous in
order to guarantee that clients would answer honestly. To
improve I could use other testing methods other than just a
survey.

27. ORIGINALITY AND CREATIVITY
Originality & Creativity- I clearly made
creative decisions when I did things and
clearly documented key decisions as well
as showing how original those decisions
were. Although I only really looked at
these decisions on very basic level and
could improve by looking at it at a deeper
level.

28. END OF EVALUATION