Client Reignite QuickPulse #1

1. Quick Pulse:
Reignite #1
July 2014
Presented on behalf of:
Dell
MARKETING
RESEARCH
EMPLOYEE
ENGAGEMENT
A WORLD OF INSIGHTS

2. A WORLD OF INSIGHTS
Sample Method
Survey Goals
Field Work
This survey was fielded
from July 28, 2014 to
July 29, 2014
Total Respondents 134 qualified completes
Collection Online Questionnaire
Number of
Questions
6 (excluding screeners and
demographics)
Audience To complete this survey,
respondents were required to be
part of an organization where end-
users are using laptops for work
purposes in non-traditional office
settings
The purpose of this survey was to gain a better understanding of laptop PC usage in non
traditional work settings, particularly purchase and replacement criteria.
METHODOLOGY & RESEARCH OBJECTIVES
2

3. A WORLD OF INSIGHTS
Total Respondents Organization Size
134
Top Represented Job Titles Top Represented Industries
16%
12%
11%
9%
9%
6%
5%
5%
4%
4%
Technology/Computer related
Education
Government (Federal, State, or…
Manufacturing: Discrete or…
Other
Professional Services
Engineering/Construction
Healthcare
Communications/Media
Financial Services & Insurance
RESPONDENT PROFILE
3
(NET) IT Management 27%
CIO, CTO 4%
Managing Partner 2%
Director 4%
Manager 14%
(NET) Business Management 31%
CEO, Chairman, President 10%
VP 3%
Director 3%
Manager, Supervisor 10%
(NET) Other 43%
Consultant 11%
Other (Non-Manger) 31%
10,000+ employees 21%
1,000 - 9,999 19%
Less than 1,000 employees 9%
Less than 500 employees 50%
* Full breakdowns can be found on slides 12 & 13

4. A WORLD OF INSIGHTS
• Many respondents use laptops in classroom with students or on a production/factory
floor. Other non-traditional extreme environment uses include many outdoor scenarios:
camping, outdoor retail, or in traffic and at loading docks.
• Of those using laptops in non-traditional office settings, 50% report laptops need to be
replaced at least every 2-3 years.
• Normal wear and tear is the main reason for laptop replacement. Features/functions
outdates or dropped laptops are also relatively common reasons. Lost or stolen laptops
are also more likely to occur in these non-traditional settings.
• Endpoint security is by far the top IT concern related to supporting laptops at
organizations with backup/data recovery following.
• When purchasing a laptop, reliability is the most important factor with 99% reporting this
is either critical or very important. Laptop capabilities and security features are also
important criteria followed by cost and upfront hardware price.
KEY FINDINGS
4

5. A WORLD OF INSIGHTS
SURVEY RESULTS
5

6. Laptop PCs Use for Work Purposes
95%
89%
53%
37%
32%
25%
12%
In an office setting (work or home office)
While traveling (on a plane, in hotel rooms)
In a classroom with students
On a production or factory floor
In a vehicle (police cruiser, delivery truck, etc.)
On a construction site
Other extreme-environment use (specify)
A WORLD OF INSIGHTS 6
Unsurprisingly, most end-users use laptops for work purposes in an office or
while traveling, however many also use in classroom with students or on a
production/factor floor.
outdoors in traffic and loading
docks
At Research Facility or Laboratory
camping; on the river shore
Outdoor retail
Q1: How do end users at your organization use laptop PCs for work purposes?
Base: 134 qualified respondents
Non-
Traditional
Office
Settings

7. A WORLD OF INSIGHTS
2%
3%
13%
37%
32%
13%
2%
4% 3%
7%
60%
22%
How Often Laptop replaced
Out of those used in non-traditional office settings
How Often Devices Experience Issues due to
Environmental Exposure
Out of those used in non-traditional office settings
Of those using laptops in non-traditional office settings, 50% report laptops
need to be replaced at least every 2-3 years. Nearly one-fifth (16%) report that
laptops experience issues due to environmental exposure at least every few
months.
Q2a: Thinking about the laptops that are used in nontraditional office settings (e.g., outside of a work or home office environment), how often is the average laptop
replaced? ; Q2b. Again, thinking about the laptops that are used in nontraditional settings, how often do devices experience issues due to
environmental exposure?
Base: 134 qualified respondents
7
At least once a week
At least 2 to 3 times per month
At least once a month
At least once every 2 to 3 months
Less often
Don't know
More than once a year
Every year
Every 2 years
Every 3 years
More than every 3 years
Don't know

8. 70%
49%
30%
18%
12%
10%
4%
10%
Normal wear and tear
Features and functions are outdated or no longer suited to
end-user responsibilities
Dropped
Liquid spills
Crushed by an object dropped or left on top of it
Heat or cold exposure
Packed too tightly in a carrying case
Other (specify)
operating system no longer
supported
Common Reasons for Laptop Replacement/Repair
A WORLD OF INSIGHTS 8
Normal wear and tear is the main reason for laptop replacement;
features/functions outdates or dropped laptops are also relatively common
reasons.
Cycles - 3 to 5 Years
Lost / Stolen
warranty expiration
Q3: What are the most common reasons for laptop replacement or repair at your organization?
Base: 134 qualified respondents

9. Top IT Concerns Related to Supporting Laptops
58%
43%
34%
32%
25%
19%
7%
9%
5%
Endpoint security
Backup/data recovery
IT staff time required to support and manage laptop
repairs or upgrades
IT cost required to repair and replace laptops
Integration with existing IT infrastructure
Inability to configure/customize the laptop for specific
work needs
Other (specify)
None
Don’t know
A WORLD OF INSIGHTS 9
Endpoint security is by far the top IT concern related to supporting laptops at
organizations, followed by backup/data recovery.
Q4: What are the top IT concerns related to supporting laptops at your organization?
Base: 134 qualified respondents

10. 10
When purchasing a laptop, reliability is the most important factor with 99%
saying it is either critical or very important. Laptop and security features are
also important criteria.
A WORLD OF INSIGHTS
52%
28%
43%
17%
14%
13%
12%
47%
53%
35%
51%
47%
43%
40%
1%
19%
13%
24%
30%
34%
40%
1%
7%
8%
8%
5%
7%
2%
1%
5%
1%
Reliability
Laptop features/capabilities (such as
available memory, speed, etc.)
Security features (including but not limited to
malware protection)
Total cost of ownership
Upfront hardware price
After sale support and service
Size and weight
% Critical/
Very important
52%
99%
78%
61%
56%
81%
68%
Importance of Factors in Laptop PC Purchase
Critical Very important Somewhat important Not very important Not at all important
Q5: How important are the following criteria when your organization is purchasing laptop PCs?
Base: 134 qualified respondents

11. IDG Research Services specializes in marketing and media-related research
for technology marketers. As a division of International Data Group (IDG), the
world's leading technology media, research, and event company, IDG Research
Services brings the resources and experience of a large, global company to its
clients in the form of a small, customer-focused business. For more information
please visit our website.
Janet King
GM/Vice President
Office: 508-766-5601
Fax: 508-766-5600
Email: janet_king@idgresearch.com
A WORLD OF INSIGHTS 1111