This survey was conducted to understand organizations' typical PC refresh cycles, how compatibility issues are influencing refresh plans, barriers to refresh, common PC problems, and perceived benefits of refresh. Most respondents reported their organization's average refresh cycle is 4-5 years. Over half said compatibility issues are driving refresh plans to some extent. Top barriers were economic constraints and compatibility concerns. In the past year, over half experienced issues requiring on-site IT help. Increased productivity and improved user experience were seen as the biggest benefits of refresh.

1. Quick Pulse:
PC Refresh
March 2014
Presented on behalf of:
Dell
MARKETING
RESEARCH
EMPLOYEE
ENGAGEMENT
A WORLDOF INSIGHTS

2. METHODOLOGY & RESEARCH OBJECTIVES
A WORLD OF INSIGHTS
Collection Online Questionnaire
Number of
Questions
7 (excluding screeners
and demographics)
Sample Method
Survey Goals
Field Work
March 8, 2014 - March 21,
2014
Total Respondents 78
Audience IDG Enterprise Audience
Target
Involved in decisions
regarding PC refreshat
organization; 100+ PCs
installed
2
This survey was conducted inorder to determine the typical PC refreshcycle, the extent to which
incompatibility between the latest processorsand olderOS versions are driving PC refreshplans, the
barriers to PC refresh,commonPC challenges and key benefits of PC refresh.

3. RESPONDENT PROFILE
A WORLD OF INSIGHTS
Total Respondents Number of PCs Installed
78
10,000 or more 32%
5,000 to 9,999 6%
1,000 to 4,999 32%
500 to 999 12%
250 to 499 6%
100 to 249 12%
Lessthan 100 -
Job Title Breakdown
(NET) IT Management 65%
CIO,CTO 9%
Executive VP,SeniorVP,GM 2%
ManagingPartner 2%
Director 14%
Manager 27%
Supervisor 11%
(NET) BusinessManagement 17%
COO 2%
CFO, Controller,Treasurer 2%
Executive VP,SeniorVP,GM 1%
VP 2%
Director 2%
Manager,Supervisor 2%
OtherCorporate, BusinessManager 6%
(NET) Other 18%
Consultant 11%
Other(Non-Manger) 7%
Primary Industry
18%
13%
13%
9%
9%
8%
5%
4%
4%
2%
2%
2%
2%
1%
1%
1%
1%
1%
4%
Education
Healthcare
Government (Federal, State, or Local)
Financial Services & Insurance
Technology/Computer related
Manufacturing: Discrete or Process
Consumer Products
Energy, Gas & Oil
Professional Services
Aerospace/Defense
Automotive
Engineering/Construction
Hospitality
Life Sciences- Pharmaceuticals,…
Nonprofit
Telecommunications
Travel/Transportation
Utilities
Other
3

4. A WORLD OF INSIGHTS
58%
10%
13%
1%
1%
3%
14%
$500,000 or more
$250,000 - $499,999
$100,000 - $249,999
$50,000 - $99,999
$25,000 - $49,999
Less than $25,000
Don’t know
FY 2014 IT Budget
Q6: What is your organization’s IT budget for FY2014?
Base: 78 qualified respondents
4
RESPONDENT PROFILE

5. A WORLD OF INSIGHTS
68%
72%
64%
68%
40%
53%
Determine the need for PC refresh
Determine PC features/requirements
Evaluate PCs for purchase
Recommend or specify PC brands or vendors for
purchase
Authorize PC purchases/approve expenditures
Implement/manage PCs
Involvement in PC Refresh Decisions
QS1: In which of the following ways are you personally involved in decisions regarding PC refresh for your organization?
(Please select all that apply.) Base: 78 qualified respondents
5
RESPONDENT PROFILE

6. A WORLD OF INSIGHTS
SURVEY RESULTS
6

7. A WORLD OF INSIGHTS
Less than 3 years
5%
3 years
24%
4 years
32%
5 years
26%
More than 5
years
13%
Average PC Refresh Cycle
Q1: What is your organization’s average PC refresh cycle currently? Base: 78 qualified respondents
7
More than one-third (39%) report their organizations’ average PC refresh
cycle is 5 years or more.

8. A WORLD OF INSIGHTS
4%
71%
1%
18%
0% 6%
Windows 8 Windows 7 Windows Vista Windows XP Earlier Versions of
Windows
Non Windows OS
Percent of Organizations PCs Running Each OS Versions
Q2: Approximately what percent of your organization’s PCs are currently running the following OS versions?
Base: 78 qualified respondents
8
Respondents report that on average 71% of their organizations’ PCs are
running Windows 7. Just 4% of PCs are running Windows 8 on average.

9. A WORLD OF INSIGHTS
To a great
extent
12%
To some extent
45%
Not at all
38%
Don’t know
5%
Extent to Which Incompatibility Between the Latest Processors and
Older OS Versions are Driving PC Refresh Plans
Q2b: To what extent is incompatibility between the latest processors and older OS versions driving PC refresh plans at yourorganization?
Base: 78 qualified respondents
9
More than half (57%) report that incompatibility between the latest
processors and older OS versions are driving PC refresh plans to at least
some extent.

10. A WORLD OF INSIGHTS
54%
53%
31%
27%
14%
12%
5%
3%
Economic constraints
Software or OS compatibility concerns
Lack of necessary staff time
Cannot justify the expense versus the expected benefit
None
Lack of necessary skills/training
Other
Don’t know
Barriers to PC Refresh
Q3: What are the barriers to PC refresh at your organization? (Please select all that apply.)
Base: 78 qualified respondents
10
Economic constraints and software or OS compatibility concerns top the
list of PC refresh barriers.

11. A WORLD OF INSIGHTS
54%
38%
36%
35%
29%
23%
18%
15%
6%
14%
5%
PC incidents that require physical visits by IT
helpdesk staff
Increase in user complaints regarding PC battery
life, slow boot times, forced restarts, etc.)
Increased IT staff time spent on PC inventory
management
Increasing number of IT helpdesk support requests
Increase in PC security incidents including malware,
viruses, etc.
Drops in end user productivity related to PC
performance
Loss of data due to outdated PC backup solutions
Lack of readiness for software audits
Other
None
Don’t know
PC Related Issues Experienced At Organization – Past 12 Months
Q4: Which of the following has your organization experienced over the past 12 months? (Please select all that apply.)
Base: 78 qualified respondents
11
54% report occurrences of PC incidents that require a physical visit by IT
helpdesk staff. More than one third (38%) report an increase in user
complaints regarding PC battery life, slow boot times and forced restarts,
etc.
Those with 5 year+
PC refreshcycles are
more likely to report
the need for in person
helpdeskvisits, an
increase in user
complaints and
increased time spent
on PC inventory
management.

12. A WORLD OF INSIGHTS
65%
63%
54%
49%
47%
46%
33%
23%
17%
4%
Increased end user productivity
Improved user experience
Improved security features
Increased IT productivity
Lower total cost of ownership
Fewer helpdesk requests
Increased efficiency of remote or travelling end users
Power savings
Better compatibility with tablet PCs
Other
Perceived Benefits of PC Refresh
Q5: What are the most important benefits your organization can gain as a result of PC refresh? (Please select up to three.)
Base: 78 qualified respondents
12
End user productivity increases and improved user experience are the top
perceived benefits of PC refresh.

13. IDG Research Services specializes in marketing and media-related research
for technology marketers. As a division of International Data Group (IDG), the
world's leading technology media, research, and event company, IDG Research
Services brings the resources and experience of a large, global company to its
clients in the form of a small, customer-focused business. For more information
please visit our website.
Janet King
GM/Vice President
Office: 508-766-5601
Fax: 508-766-5600
Email: janet_king@idgresearch.com
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