This presentation helps you recognize, determine the value, and provide metrics for your accomplishments. It also gives tips on how to use this information throughout your career.
How to Execute and A/B Test Cross-Channel PersonalizationCXL
According to Forrester Research, 47% of customers report that they’ve engaged in at least one cross-channel interaction in the past 90 days.
Yet only 16% of marketers can actually recognize the same visitors and understand their interests and intent across channels - a critical capability required to deliver a consistent multichannel experience.
How do you close this customer experience gap, integrate cross-channel into your digital marketing strategy and get ahead of your competitors?
How do you run proper A/B tests that lead to meaningful insights, thus improving your personalization efforts?
Join Shanelle Mullin of ConversionXL and Andy Zimmerman, CMO of Evergage, to learn how to offer a superior, personalized customer experience and run meaningful, insightful A/B tests.
The Economics of eCommerce Conversion Rate OptimizationDynamic Yield
A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition. Continue reading here: https://www.dynamicyield.com/2017/07/the-economics-of-ecommerce-conversion-optimization/
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...Branded3
Analysing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years Red Orbit have worked with numerous clients and learned that some assumptions are proven wrong more often than not. Andraz's SearchLeeds talk explored 5 false assumptions about online traffic.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
Make beautiful plots and graphs using the open source R programming language.
How we represent our data is often as important as the quality of the data itself. In this course, you will learn how to make functional and elegant plots using the R language. R is a free/open source programming language that has become very popular in academia and among data scientists across all disciplines.
In this course, you will learn how to quickly make
bar plots
scatter plots
line plots
pie charts
and more...
You will also learn how to show trends over time and how to plot correlations and geographical data in this course.
This course is intended for students, professional, entrepeneurs and everyone in between.
Happy Plotting!
This presentation discusses the various aspects of the job search; identifying your ideal position, finding companies, networking into those companies, creating your branding statement, updating your resume, LinkedIn profile and website/portfolio. It also provides a sample two-week plan of action.
How to Execute and A/B Test Cross-Channel PersonalizationCXL
According to Forrester Research, 47% of customers report that they’ve engaged in at least one cross-channel interaction in the past 90 days.
Yet only 16% of marketers can actually recognize the same visitors and understand their interests and intent across channels - a critical capability required to deliver a consistent multichannel experience.
How do you close this customer experience gap, integrate cross-channel into your digital marketing strategy and get ahead of your competitors?
How do you run proper A/B tests that lead to meaningful insights, thus improving your personalization efforts?
Join Shanelle Mullin of ConversionXL and Andy Zimmerman, CMO of Evergage, to learn how to offer a superior, personalized customer experience and run meaningful, insightful A/B tests.
The Economics of eCommerce Conversion Rate OptimizationDynamic Yield
A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition. Continue reading here: https://www.dynamicyield.com/2017/07/the-economics-of-ecommerce-conversion-optimization/
SearchLeeds 2018 - Andraz Stalec - Red Orbit - 5 false assumptions about your...Branded3
Analysing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years Red Orbit have worked with numerous clients and learned that some assumptions are proven wrong more often than not. Andraz's SearchLeeds talk explored 5 false assumptions about online traffic.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
Make beautiful plots and graphs using the open source R programming language.
How we represent our data is often as important as the quality of the data itself. In this course, you will learn how to make functional and elegant plots using the R language. R is a free/open source programming language that has become very popular in academia and among data scientists across all disciplines.
In this course, you will learn how to quickly make
bar plots
scatter plots
line plots
pie charts
and more...
You will also learn how to show trends over time and how to plot correlations and geographical data in this course.
This course is intended for students, professional, entrepeneurs and everyone in between.
Happy Plotting!
This presentation discusses the various aspects of the job search; identifying your ideal position, finding companies, networking into those companies, creating your branding statement, updating your resume, LinkedIn profile and website/portfolio. It also provides a sample two-week plan of action.
Rip It Up - The Microservice OrganisationSam Newman
Much of the attention for microservice architectures tends to focus on the technical aspects. But when you look into the details of organisations that have benefited from this approach you realise that there is more to getting the most out of microservices than lots of shinny new technology.
In this talk, I show how organisational structures and team responsibilities may need to change if you want to get the most out of adopting a microservice architecture. Looking at traditional IT structures and comparing them with the modern autonomous delivery teams, he’ll explore how to get the organisation and architecture working well together. From Conway's law, to Dunbar's number and two pizza teams, you'll see how you can start to apply these ideas inside your own company.
“WE FOCUS ON DEVELOPING BESPOKE WEB APPLICATIONS MEANINGFUL TO THE END USER”
-Our Vision
We're a Web and Systems development firm.
We develop websites(all types) to softwares on cloud on various platforms.
We also develop enterprise Mobile apps.
Attribution and Affiliate Marketing Learn to Make it WorkAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value.
Everybody decries the state of the industry. Everyone hates the over-hyped headlines, the obvious FUD and the shameless snake-oil.
So why do we have so much of it?
This talk aims to examine several of the dark-patterns that have become perfectly acceptable in infosec and then aims to drill down to their root causes. With any luck, we will also get to discuss some options to chart our way out of this mess.
Sustainable Growth 2020: Sales as a Science by Winning by DesignJacco vanderKooij
This was the OpsStars 2019 keynote that presents the use of a more scientific approach to sales to establish sustainable growth. Today resources from VCs are mainly focused on birthing unicorns. Thousands of other companies are considered to be the walking dead.
Through the use of a more Scientific approach many of them can become financially successful in a sustainable way. Think of it as making them customer funded. This presentation discussed the 7 elements needed for success:
1) Define the right Go To Market
2) Establish a Data driven culture
3) Use of process to do more of what works
4) Develop skills not just knowledge
5) The right organizational structure
6) Enabled by the latest insights (content)
7) And provided with tools that act as a force multiplier
The frameworks to put these in practice are provided in this deck.
More then 120 videos can be found on this youtube channel: youtube.com/winningbydesign
De jornais impressos a plataformas online de conteúdo (APIs)Pedro Valente
Mostra que a integração entre jornalismo e desenvolvimento de software é possível.
Apresentação feita no III Seminário Tendências Conectadas nas Mídias Sociais, que aconteceu na Faculdade Casper Líbero, em São Paulo, no dia 12/9/09
In 10 minutes, you can makeover the careers section of your website. Add latest job listings, social media referrals, applicant tracking and distribution to multiple job sites.
pCube Software Solution(pCube) was founded in 2006, and having more than 7+years of experience in the Website Development, Software Development & apps Development.
Bullets kill. And so do bullet points…sucking the life out of audiences, who stare like zombies into the abyss of the grey and heartless projection screen while a mummy-like speaker recites mind-numbing paragraphs of text. So as the cool autumn winds blow, let’s open the crypt of the world’s 10 Scariest Presentations…and share a few magical potions to bring them back to life.
Why good match rates mean better ROI - Sip and SolveExperian
Finding the right business is the backbone of what drives each task a risk manager must do – ranging from onboarding new accounts to reviewing their existing portfolio.
Sometimes, identifying that business can be very challenging if you don’t have the right information. Which name should you use for the business? Legal name? DBA? What if the business has multiple locations? What if the business is collocated with another? What about businesses that are merged? What if the business moves to another location?
There are numerous challenges behind finding the right business with significant upside in doing so. If you’re able to increase your ability to find the right business by just 10%, it could have a significant impact on your bottom line. Learn how Experian tackles these challenges and gain an understanding on best practices for how you can solve for them, as well as:
How improving match rate will improve ROI
Strategies to identify the best business information to use
How accuracy & timeliness of contributed data improves match quality (and improves ROI)
Watch the recording of this webinar:
https://www.experian.com/business-information/webinar-sip-and-solve-ep-22-why-good-match-rates-mean-better-roi
If you want to find out why ongoing learning is important, this presentation will give you reasons to start this process. It will also provide mediums to learn and how to incorporate it into your daily routine.
Servant Leadership: An Attitude not a PositionSonia A. Cerezo
This presentation highlights the important aspects of servant leadership. It is not necessary to be a supervisor to be a servant leader. It is an attitude which has long lasting effects both professionally and personally
Rip It Up - The Microservice OrganisationSam Newman
Much of the attention for microservice architectures tends to focus on the technical aspects. But when you look into the details of organisations that have benefited from this approach you realise that there is more to getting the most out of microservices than lots of shinny new technology.
In this talk, I show how organisational structures and team responsibilities may need to change if you want to get the most out of adopting a microservice architecture. Looking at traditional IT structures and comparing them with the modern autonomous delivery teams, he’ll explore how to get the organisation and architecture working well together. From Conway's law, to Dunbar's number and two pizza teams, you'll see how you can start to apply these ideas inside your own company.
“WE FOCUS ON DEVELOPING BESPOKE WEB APPLICATIONS MEANINGFUL TO THE END USER”
-Our Vision
We're a Web and Systems development firm.
We develop websites(all types) to softwares on cloud on various platforms.
We also develop enterprise Mobile apps.
Attribution and Affiliate Marketing Learn to Make it WorkAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value.
Everybody decries the state of the industry. Everyone hates the over-hyped headlines, the obvious FUD and the shameless snake-oil.
So why do we have so much of it?
This talk aims to examine several of the dark-patterns that have become perfectly acceptable in infosec and then aims to drill down to their root causes. With any luck, we will also get to discuss some options to chart our way out of this mess.
Sustainable Growth 2020: Sales as a Science by Winning by DesignJacco vanderKooij
This was the OpsStars 2019 keynote that presents the use of a more scientific approach to sales to establish sustainable growth. Today resources from VCs are mainly focused on birthing unicorns. Thousands of other companies are considered to be the walking dead.
Through the use of a more Scientific approach many of them can become financially successful in a sustainable way. Think of it as making them customer funded. This presentation discussed the 7 elements needed for success:
1) Define the right Go To Market
2) Establish a Data driven culture
3) Use of process to do more of what works
4) Develop skills not just knowledge
5) The right organizational structure
6) Enabled by the latest insights (content)
7) And provided with tools that act as a force multiplier
The frameworks to put these in practice are provided in this deck.
More then 120 videos can be found on this youtube channel: youtube.com/winningbydesign
De jornais impressos a plataformas online de conteúdo (APIs)Pedro Valente
Mostra que a integração entre jornalismo e desenvolvimento de software é possível.
Apresentação feita no III Seminário Tendências Conectadas nas Mídias Sociais, que aconteceu na Faculdade Casper Líbero, em São Paulo, no dia 12/9/09
In 10 minutes, you can makeover the careers section of your website. Add latest job listings, social media referrals, applicant tracking and distribution to multiple job sites.
pCube Software Solution(pCube) was founded in 2006, and having more than 7+years of experience in the Website Development, Software Development & apps Development.
Bullets kill. And so do bullet points…sucking the life out of audiences, who stare like zombies into the abyss of the grey and heartless projection screen while a mummy-like speaker recites mind-numbing paragraphs of text. So as the cool autumn winds blow, let’s open the crypt of the world’s 10 Scariest Presentations…and share a few magical potions to bring them back to life.
Why good match rates mean better ROI - Sip and SolveExperian
Finding the right business is the backbone of what drives each task a risk manager must do – ranging from onboarding new accounts to reviewing their existing portfolio.
Sometimes, identifying that business can be very challenging if you don’t have the right information. Which name should you use for the business? Legal name? DBA? What if the business has multiple locations? What if the business is collocated with another? What about businesses that are merged? What if the business moves to another location?
There are numerous challenges behind finding the right business with significant upside in doing so. If you’re able to increase your ability to find the right business by just 10%, it could have a significant impact on your bottom line. Learn how Experian tackles these challenges and gain an understanding on best practices for how you can solve for them, as well as:
How improving match rate will improve ROI
Strategies to identify the best business information to use
How accuracy & timeliness of contributed data improves match quality (and improves ROI)
Watch the recording of this webinar:
https://www.experian.com/business-information/webinar-sip-and-solve-ep-22-why-good-match-rates-mean-better-roi
If you want to find out why ongoing learning is important, this presentation will give you reasons to start this process. It will also provide mediums to learn and how to incorporate it into your daily routine.
Servant Leadership: An Attitude not a PositionSonia A. Cerezo
This presentation highlights the important aspects of servant leadership. It is not necessary to be a supervisor to be a servant leader. It is an attitude which has long lasting effects both professionally and personally
Identifying your personal strengths helps in choosing a career, changing careers, starting a business. But it can also help in updating your resume, LinkedIn profile, bio and other marketing materials.
Addressing the struggles of mid career professionals through coachingSonia A. Cerezo
This presentation discusses some of the struggles mid-career professionals face. It also provides questions to ponder in order to gain clarity and then how to proceed with next steps.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
11. RECOGNIZE YOUR
ACCOMPLISHMENTS
Here are some questions to consider:
WWW.SONIACAREERCOACH.COM
Did you have additional responsibilities?
Did you cover for a colleague or a supervisor?
12. RECOGNIZE YOUR
ACCOMPLISHMENTS
Here are some questions to consider:
WWW.SONIACAREERCOACH.COM
Did you have additional responsibilities?
Did you cover for a colleague or a supervisor?
Did you turn around a difficult situation?
13. RECOGNIZE YOUR
ACCOMPLISHMENTS
Here are some questions to consider:
WWW.SONIACAREERCOACH.COM
Did you have additional responsibilities?
Did you cover for a colleague or a supervisor?
Did you lead a team successfully?
Did you turn around a difficult situation?
14. RECOGNIZE YOUR
ACCOMPLISHMENTS
Here are some questions to consider:
WWW.SONIACAREERCOACH.COM
Did you have additional responsibilities?
Did you cover for a colleague or a supervisor?
Did you lead a team successfully?
Did you train others?
Did you turn around a difficult situation?
16. DETERMINE THE VALUE
OF YOUR ACCOMPLISHMENTS
Value is measured by any of the following:
WWW.SONIACAREERCOACH.COM
17. DETERMINE THE VALUE
OF YOUR ACCOMPLISHMENTS
Value is measured by any of the following:
WWW.SONIACAREERCOACH.COM
Did you save money?
18. DETERMINE THE VALUE
OF YOUR ACCOMPLISHMENTS
Value is measured by any of the following:
WWW.SONIACAREERCOACH.COM
Did you save money?
Did you make money?
19. DETERMINE THE VALUE
OF YOUR ACCOMPLISHMENTS
Value is measured by any of the following:
WWW.SONIACAREERCOACH.COM
Did you save money?
Did you make money?
Did you save time?
20. DETERMINE THE VALUE
OF YOUR ACCOMPLISHMENTS
Value is measured by any of the following:
WWW.SONIACAREERCOACH.COM
Did you save money?
Did you make money?
Did you save time?
Did you identify and solve a problem?
25. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
26. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
27. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
Intense competition
28. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
Intense competition
Percentages
29. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
Intense competition
Dollars
Percentages
30. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
Intense competition
Dollars
Difficult working conditions
Percentages
31. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
Intense competition
Dollars
Difficult working conditions
Initiative-based
Percentages
32. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
Intense competition
Dollars
Difficult working conditions
Initiative-based
Action-based
Percentages
33. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
Intense competition
Dollars
Difficult working conditions
Initiative-based
Action-based
Goal-oriented
Percentages
34. PROVIDING METRICS FOR
YOUR ACCOMPLISHMENTS
It is measured in:
WWW.SONIACAREERCOACH.COM
Range
Frequency
Scaled or streamlined a process
Perspective
Intense competition
Dollars
Difficult working conditions
Initiative-based
Action-based
Goal-oriented
Percentages TY vs LY
37. USE THIS INFORMATION
Here are a few ways:
WWW.SONIACAREERCOACH.COM
Add to your resume and other marketing materials.
38. USE THIS INFORMATION
Here are a few ways:
WWW.SONIACAREERCOACH.COM
Add to your resume and other marketing materials.
Understand your professional trajectory.
39. USE THIS INFORMATION
Here are a few ways:
WWW.SONIACAREERCOACH.COM
When you have your yearly evaluation.
Add to your resume and other marketing materials.
Understand your professional trajectory.
40. USE THIS INFORMATION
Here are a few ways:
WWW.SONIACAREERCOACH.COM
When you have your yearly evaluation.
Add to your resume and other marketing materials.
Understand your professional trajectory.
Make your case for a promotion.
41. USE THIS INFORMATION
Here are a few ways:
WWW.SONIACAREERCOACH.COM
When you have your yearly evaluation.
Add to your resume and other marketing materials.
Prepare for an interview.
Understand your professional trajectory.
Make your case for a promotion.
42. WANT TO TAKE THIS
A STEP FURTHER
I am a faith-based bilingual Coach, who has
worked with hundreds of professionals.
Please contact me with your questions or
comments at sonia@soniacareercoach.com.
Wishing you the very best in your life & career!
WWW.SONIACAREERCOACH.COM
