Identifying My Audience
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This document outlines the target audience for a new mass marketed product. The target audience is 14-35 year olds of any gender or race who enjoy R&B music. They would come from low to middle income groups and the magazine would contain both formal and informal content like interviews, stories about aspiring artists, charts, images and gossip to appeal to audiences of varying levels of sophistication who enjoy different R&B artists.
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Target audience
The document describes two target audiences - a 21-22 year old male who enjoys pop disco music and clubbing, and dresses casually for nightlife. A 21-22 year old female target who also enjoys pop disco music, nights out with friends, and has fashionable clothing, though isn't overly focused on social media like others her age. Both targets work during the week and enjoy socializing.
Evaluation two
My media products target 16-30 year olds interested in indie/rock music. It represents this audience's enjoyment of and knowledge about this music genre. The target audience is presented as having clear social views and being up-to-date on recent music news. The products aim to keep the audience informed about the latest music news.
The intended audience spends much of its limited money on concerts and music festivals. Members are usually students or working full-time but with little leftover income. They live with family or in rented flats. Key interests include vinyl records, festivals, concerts, visiting Camden on weekends, discovering new bands, drinking beer on weekends with music, and playing instruments or singing with friends.
The
Powerpoint evaluation 4
The target audience for this media product is males ages 18+ who enjoy R&B music, flashy clothing styles, socializing with friends, focusing on their appearance, and pursuing ways to earn a lot of money. The secondary target audience includes both males and females ages 16-30 from working and upper class backgrounds.
Q4
The target audience for the media project is 14-20 year olds from working and middle class backgrounds with a strong interest in hip hop and R&B music. The magazine will be called "EDGE" and will have content focused mainly on male artists but will appeal to both male and female readers. The goal is to attract teenagers aged 14-18 and inspire them to develop an interest in art and creativity through profiles of hip hop stars.
Avatars and target audience
My artist's target audience would primarily be females aged 16-20, similar to artists Halsey and Troye Sivan. They would likely be categorized as a "Succeeder" on the NRS Social Demographic Scale, as my artist uses their platform to discuss social issues and does not follow mainstream approaches. My artist is focused on addressing social issues through their music and has traits of a Succeeder. They have a part-time job in retail but their main goal is a career in music. Their hobbies include writing, fashion design, and they have a non-mainstream style influenced by artists like Halsey and Troye Sivan.
Indie
The document discusses the target audience and content for an indie music magazine called "INDEX". The target audience is people aged 16-21 who are interested in popular indie artists and festivals/tours. The magazine will feature articles on indie artists like A Great Big World and The Lumineers. It will also include album reviews, upcoming festival and tour dates to keep readers informed of live music events.
Q2
The document discusses how the media product represents particular social groups. It indicates that the target audience is females between 18-21 years old from middle-class backgrounds. Images in the magazine focus on females in the rock/pop genre through outfits and makeup to attract this target demographic. The magazine also aims to represent festival-goers and different styles within pop and rock music to appeal to various interests within the target age range.
Rita ora
The document analyzes visual elements of an album cover and marketing materials for Rita Ora. It discusses how the red font stands out against the black and white theme, drawing attention. A close-up of Rita Ora's face allows audiences to recognize the artist and potentially attract more customers. The collage of photos suggests she is popular. Elements like song listings and a blown kiss are intended to engage audiences and suggest intimacy, with the goal of increasing album sales.
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Target audience
The document describes two target audiences - a 21-22 year old male who enjoys pop disco music and clubbing, and dresses casually for nightlife. A 21-22 year old female target who also enjoys pop disco music, nights out with friends, and has fashionable clothing, though isn't overly focused on social media like others her age. Both targets work during the week and enjoy socializing.
Evaluation two
My media products target 16-30 year olds interested in indie/rock music. It represents this audience's enjoyment of and knowledge about this music genre. The target audience is presented as having clear social views and being up-to-date on recent music news. The products aim to keep the audience informed about the latest music news.
The intended audience spends much of its limited money on concerts and music festivals. Members are usually students or working full-time but with little leftover income. They live with family or in rented flats. Key interests include vinyl records, festivals, concerts, visiting Camden on weekends, discovering new bands, drinking beer on weekends with music, and playing instruments or singing with friends.
The
Powerpoint evaluation 4
The target audience for this media product is males ages 18+ who enjoy R&B music, flashy clothing styles, socializing with friends, focusing on their appearance, and pursuing ways to earn a lot of money. The secondary target audience includes both males and females ages 16-30 from working and upper class backgrounds.
Q4
The target audience for the media project is 14-20 year olds from working and middle class backgrounds with a strong interest in hip hop and R&B music. The magazine will be called "EDGE" and will have content focused mainly on male artists but will appeal to both male and female readers. The goal is to attract teenagers aged 14-18 and inspire them to develop an interest in art and creativity through profiles of hip hop stars.
Avatars and target audience
My artist's target audience would primarily be females aged 16-20, similar to artists Halsey and Troye Sivan. They would likely be categorized as a "Succeeder" on the NRS Social Demographic Scale, as my artist uses their platform to discuss social issues and does not follow mainstream approaches. My artist is focused on addressing social issues through their music and has traits of a Succeeder. They have a part-time job in retail but their main goal is a career in music. Their hobbies include writing, fashion design, and they have a non-mainstream style influenced by artists like Halsey and Troye Sivan.
Indie
The document discusses the target audience and content for an indie music magazine called "INDEX". The target audience is people aged 16-21 who are interested in popular indie artists and festivals/tours. The magazine will feature articles on indie artists like A Great Big World and The Lumineers. It will also include album reviews, upcoming festival and tour dates to keep readers informed of live music events.
Q2
The document discusses how the media product represents particular social groups. It indicates that the target audience is females between 18-21 years old from middle-class backgrounds. Images in the magazine focus on females in the rock/pop genre through outfits and makeup to attract this target demographic. The magazine also aims to represent festival-goers and different styles within pop and rock music to appeal to various interests within the target age range.
Rita ora
The document analyzes visual elements of an album cover and marketing materials for Rita Ora. It discusses how the red font stands out against the black and white theme, drawing attention. A close-up of Rita Ora's face allows audiences to recognize the artist and potentially attract more customers. The collage of photos suggests she is popular. Elements like song listings and a blown kiss are intended to engage audiences and suggest intimacy, with the goal of increasing album sales.
Magazine pitch
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Audiece profiling kh
The target audience for the music artist Katy Heart is mainly female students aged 15-20 years old from Britain. Specifically, the target audience enjoys hanging out with friends, listening to music, going to parties, shopping for fashion, and hopes to travel the world after school to experience different cultures through voluntary work. They like indie pop music, bright colors, Ryan Gosling, vintage fashion, travelling, and being with friends and family.
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Target Audience Psychographic Profile - Catherine
Eryn Brynes is an 18-year-old female who lives in a suburban area in Ireland. She dresses in jumpers with Celtic patterns and prefers indie/folk artists like Mumford and Sons and George Ezra over mainstream pop. In her spare time, she enjoys going to small acoustic music gigs and taking scenic photographs. She aspires to make a career out of her songwriting but enjoys playing small venues for now. Music and her family/friends are very important to her.
Introduction to artist
Zeb is an 18-year-old indie pop solo artist who promotes other upcoming artists. While not extremely famous, she wants to expand her fan base and make her name more known. To do this, she has decided to make a clothing range to promote on social media sites. Zeb dresses in a quirky style using simple, redesigns clothes in black with pops of color, reflecting indie pop styles. Most photos of Zeb are taken in outdoor public places to seem down-to-earth and close to her fan base. A magazine spread will promote both Zeb's music and clothing to help people understand her beyond just her image.
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The band Morashele aims to attract a mass of obsessive young girls by promoting a clean cut, non-provocative image similar to the Jonas Brothers. Their target is to perform in large venues like the O2 Arena and break into the US market. Their music and content will be widely distributed online through YouTube, iTunes and Spotify to build a large loyal fanbase. Social media like Myspace, Twitter and Facebook will be used to interact with fans and promote their music and brand.
Target Audience Profile
The target reader of OVATION magazine is a 15-30 year old male who is philosophical, intelligent and confident without being cocky. He has a well-paid job in audio engineering and enjoys partying, going to bars with friends, sports, movies and varied musical tastes. The magazine's reader does not feel that current music magazines match his alternative music tastes so he is seeking a new publication to spend money on.
Avatars and target audience
My target audience would be mainly females aged 16-20, similar to artists like Halsey and Troye Sivan. They would likely fall into category E on the NRS Social Demographic Scale and be succeeders, as my artist focuses on social issues that this audience can relate to. They would likely have part-time jobs and be still studying, with interests in music and fashion for inspiration, in line with my artist's style.
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The document outlines characteristics of the target demographic for a hip-hop or rap marketing campaign. The target male would be African or Caribbean in origin between ages 17-27, coming from an urban background to relate to hip-hop messages. The target female would have the same age range, be independent and hard-working with high aspirations, and have both an urban and sophisticated style.
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The document discusses the target audience for a new music magazine focusing on indie pop and R&B genres. The target audience includes women ages 18-28 who are interested in vintage music, fashion, homeware, and makeup. They would fall into the lower middle class or middle class socioeconomic categories. The magazine is intended to be purchased weekly and affordably priced for those in education. It will feature opportunities to win concert tickets, information on gigs, and a chance to win an iPhone. The magazine's style will aim to appeal to the target audience's preferences including pastel colors.
Target audience 'demons'
This document discusses audience profiling and target audiences. It explains that advertisers profile potential audiences by identifying consumers of similar products to determine a primary target audience. Uses and gratification theory is also discussed, noting that audiences use media to fulfill different needs. The document then profiles the target audience for a music video for the song "Demons" by Imagine Dragons. Based on fans of similar artists, the target audience is identified as females aged 18-24 living in northern England who enjoy music, sports, and spending time with friends and family.
Identifying my audience
My target audience is 15-28 year olds of all ethnicities, with a higher proportion of males. They enjoy aggressive electronic music genres like dubstep and trance due to the music's sometimes aggressive nature. My magazine will have a dark, dramatic style representing how the target audience feels when listening to music. The tone will be loud and engaging for dubstep sections but calm and relaxing for chillstep sections.
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Identifying the audience
The target audience for this media text are males and females aged 14-19 from lower social grades living in urban areas like council estates and housing projects in South London. They will use the text to be entertained by and learn about their favorite grime artists. This demographic relates to the struggles of growing up in such environments and finds appeal in grime music as it allows them to feel connected to a "cool" community.
Identifying Target Audience
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Audience Identification
The document discusses theories for identifying and segmenting target audiences. It will consider Graeme Burton's social grouping theory, looking at factors like age, gender, and social status. It will also consider his media grouping theory, including audience interests and relationships to different media. These theories will help narrow down the target audience and determine an appropriate video style. The document also discusses Maslow's hierarchy of needs and how fulfilling basic needs can increase success. Finally, it outlines social status classifications and how status impacts audience motives.
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Magazine pitch
This magazine pitch proposes a pop culture magazine called "Scene" targeted at males and females ages 17-25. The magazine will have a mainly black and white color scheme with pops of yellow, green, and red. Its unique selling points include exclusive celebrity interviews with candid questions and monthly concert ticket offers.
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The target audience for the music artist Katy Heart is mainly female students aged 15-20 years old from Britain. Specifically, the target audience enjoys hanging out with friends, listening to music, going to parties, shopping for fashion, and hopes to travel the world after school to experience different cultures through voluntary work. They like indie pop music, bright colors, Ryan Gosling, vintage fashion, travelling, and being with friends and family.
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Target Audience Psychographic Profile - Catherine
Eryn Brynes is an 18-year-old female who lives in a suburban area in Ireland. She dresses in jumpers with Celtic patterns and prefers indie/folk artists like Mumford and Sons and George Ezra over mainstream pop. In her spare time, she enjoys going to small acoustic music gigs and taking scenic photographs. She aspires to make a career out of her songwriting but enjoys playing small venues for now. Music and her family/friends are very important to her.
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Zeb is an 18-year-old indie pop solo artist who promotes other upcoming artists. While not extremely famous, she wants to expand her fan base and make her name more known. To do this, she has decided to make a clothing range to promote on social media sites. Zeb dresses in a quirky style using simple, redesigns clothes in black with pops of color, reflecting indie pop styles. Most photos of Zeb are taken in outdoor public places to seem down-to-earth and close to her fan base. A magazine spread will promote both Zeb's music and clothing to help people understand her beyond just her image.
Final sophie amy13t1
The band Morashele aims to attract a mass of obsessive young girls by promoting a clean cut, non-provocative image similar to the Jonas Brothers. Their target is to perform in large venues like the O2 Arena and break into the US market. Their music and content will be widely distributed online through YouTube, iTunes and Spotify to build a large loyal fanbase. Social media like Myspace, Twitter and Facebook will be used to interact with fans and promote their music and brand.
Target Audience Profile
The target reader of OVATION magazine is a 15-30 year old male who is philosophical, intelligent and confident without being cocky. He has a well-paid job in audio engineering and enjoys partying, going to bars with friends, sports, movies and varied musical tastes. The magazine's reader does not feel that current music magazines match his alternative music tastes so he is seeking a new publication to spend money on.
Avatars and target audience
My target audience would be mainly females aged 16-20, similar to artists like Halsey and Troye Sivan. They would likely fall into category E on the NRS Social Demographic Scale and be succeeders, as my artist focuses on social issues that this audience can relate to. They would likely have part-time jobs and be still studying, with interests in music and fashion for inspiration, in line with my artist's style.
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The document discusses a magazine advertisement for Gwen Stefani's new album. It notes that Stefani has an established and distinctive style that made creating the ad easy. The ad features Stefani's unique font and Eastern-influenced outfit to portray her star image. It also promotes the song "Rich Girl" featuring Eve to appeal to fans and mainstream listeners. The use of bold red lipstick and blonde hair help portray Stefani's femininity and authority. The unconventional color scheme and simple border design are meant to please consumers and meet audience expectations. The ad also includes Stefani's website to further entice viewers to learn more and buy the album.
Target audience female
The document outlines characteristics of the target demographic for a hip-hop or rap marketing campaign. The target male would be African or Caribbean in origin between ages 17-27, coming from an urban background to relate to hip-hop messages. The target female would have the same age range, be independent and hard-working with high aspirations, and have both an urban and sophisticated style.
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The document discusses the target audience for a new music magazine focusing on indie pop and R&B genres. The target audience includes women ages 18-28 who are interested in vintage music, fashion, homeware, and makeup. They would fall into the lower middle class or middle class socioeconomic categories. The magazine is intended to be purchased weekly and affordably priced for those in education. It will feature opportunities to win concert tickets, information on gigs, and a chance to win an iPhone. The magazine's style will aim to appeal to the target audience's preferences including pastel colors.
Target audience 'demons'
This document discusses audience profiling and target audiences. It explains that advertisers profile potential audiences by identifying consumers of similar products to determine a primary target audience. Uses and gratification theory is also discussed, noting that audiences use media to fulfill different needs. The document then profiles the target audience for a music video for the song "Demons" by Imagine Dragons. Based on fans of similar artists, the target audience is identified as females aged 18-24 living in northern England who enjoy music, sports, and spending time with friends and family.
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Identifying my audience
My target audience is 15-28 year olds of all ethnicities, with a higher proportion of males. They enjoy aggressive electronic music genres like dubstep and trance due to the music's sometimes aggressive nature. My magazine will have a dark, dramatic style representing how the target audience feels when listening to music. The tone will be loud and engaging for dubstep sections but calm and relaxing for chillstep sections.
Functions of Speech Communication
This document discusses the different functions of speech communication from three perspectives: the sender's, society's, and receiver's. For the sender, the main functions are to share information, provide instruction, persuade, and entertain. From society's perspective, the key functions are surveillance, correlation, socialization, and entertainment. For the receiver, the major functions are to develop personal identity, facilitate social integration, enhance cognitive abilities, and provide a means of escape. Overall, the document analyzes how speech communication fulfills various important roles for individuals and communities.
Identifying the audience
The target audience for this media text are males and females aged 14-19 from lower social grades living in urban areas like council estates and housing projects in South London. They will use the text to be entertained by and learn about their favorite grime artists. This demographic relates to the struggles of growing up in such environments and finds appeal in grime music as it allows them to feel connected to a "cool" community.
Identifying Target Audience
The document summarizes the results of a questionnaire and interviews conducted to identify the target audience for a hip hop music magazine. 55% of respondents found Vibe magazine more attractive due to its use of imagery related to artists. Most valued image, color, and reasonable price (£3) on magazine covers. Celebrity images on covers were seen as most effective at attracting readers. Interviews found that readers expect covers to feature a celebrity photo with articles around the edges. Stereotypes of hip hop like chains and cars could be used to attract the target audience of teenaged males, while not necessarily reflecting how fans live.
Audience Identification
The document discusses theories for identifying and segmenting target audiences. It will consider Graeme Burton's social grouping theory, looking at factors like age, gender, and social status. It will also consider his media grouping theory, including audience interests and relationships to different media. These theories will help narrow down the target audience and determine an appropriate video style. The document also discusses Maslow's hierarchy of needs and how fulfilling basic needs can increase success. Finally, it outlines social status classifications and how status impacts audience motives.
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This document provides guidance on choosing a topic for a history essay, suggesting that the topic be a historical question with multiple possible answers and use question words like "how fully", "to what extent", or "how important". It gives examples of potential topics that analyze factors in historical events or issues in countries. Suggested topics examine reasons for William Wallace's success, the impact of British reforms, and importance of economic policies to Nazi control.
Audience identification theory
The document discusses theories for identifying and segmenting target audiences. It identifies several factors to consider when constructing an audience profile, including age, gender, social class, education level, religion, political views, region, and urban vs. rural environment. Understanding these audience characteristics helps ensure communication methods and messages are tailored specifically to motivate different groups. The document also outlines a social status classification system commonly used in the UK to categorize audiences.
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The document discusses the conventions seen in music video genres including indie rock, R&B, dubstep, reggae, and electronic dance. It provides examples of well-known artists in each genre and describes what is typically seen in their music videos. For indie rock, videos often show the band playing on location or telling a story from the lyrics without band members. R&B videos usually feature the artist surrounded by others dancing, often in luxurious settings. Dubstep videos tend to have dark scenes of crime and violence but uplifting endings. Reggae videos commonly show natural elements and harmony between people. Electronic dance videos typically feature strobe lighting and dancing at concerts or festivals.
Double page layout
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Cover Layout
The document describes the layout of a magazine cover, including the date, issue number, masthead, images of solo artists and bands, and plugs or advertisements. The images show either solo female artists with close ups of their faces and expressions or bands with both male and female members in long shots wearing simple or colorful clothing.
Images plan
Hannah Walters plans to photograph upcoming solo female artist Bethan Marshall. Bethan uses acoustic material but is moving into the R&B scene. Hannah will shoot Bethan in a plain white room with her guitar and computer to show her musical development. One image will show Bethan smiling while holding her guitar to represent leaving her acoustic style behind as she moves forward in her career.
Colour Scheme
Hannah Walters is a 25-year-old graduate student studying education at the local university. She works part-time at the campus bookstore to help pay for her living expenses and tuition. In her free time, Hannah enjoys reading, hiking with her dog Scout, and volunteering at the animal shelter.
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This document discusses choosing genres of music for a new music magazine. It will include a mixture of rap, indie, rock, R&B, and pop genres to appeal to a wider audience and expose people to more artists. Using multiple popular genres will make both the magazine and artists more well known.
Contents Pages
This document provides a summary of the contents pages of two magazines:
[1] The Q Magazine contents page uses red text and page numbers to stand out. A photo shows a musician making eye contact to connect with readers.
[2] The Vibe Magazine contents page has an unconventional title layout meant to intrigue readers. Information is organized clearly with names in bold and neat formatting. A seductive model photo suggests the magazine's style.
Magazine Analysis
This is a powerpoint involving the deconstruction of 3 music magazine covers. It includes a detailed analysis.
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Hannah Walters chose a professional color scheme that suits her target audience and works well for all genders. Her theme fits the school 6th form house style so the audience can read the information without distraction from the colors.
Title Font Ideas
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Identifying My Audience
- 2. TARGET AUDIENCE My mass marketed product will be aimed at 14-35 year olds that are of both genders and race and have a taste in R&B music. They wouldn’t have to be mature or sophisticated to enjoy the magazine as it will have both formal and informal aspects to it. Furthermore, R&B can appeal to anyone as there are different categories and artists from Mariah Carey to Kanye West. They would come from an income group of C1,C2,D,E. Throughout the magazine they would expect to see interviews, up and coming artists talking about there aspirational lives, a chart showing the top music at the moment, images, gossip and stories.